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The Brutal Truth About AI, Advertising, and the Future of Dealerships with Diana Lee
In this episode, I’m sitting down once again with Diana Lee, CEO and Co-founder of Constellation, and honestly, it probably won’t be the last time. Every time we talk, the conversation evolves. The insights deepen. The game changes.
We talk about why dealers must innovate now—not tomorrow, not next quarter—but right now. Diana unpacks why playing defense in this market is the fastest route to irrelevance, how AI is already separating the winners from the soon-to-be-forgotten, and why some dealers are unknowingly bleeding market share to more aggressive, data-savvy competitors.
We also talk…
The skinny
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