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Phone a Friend: Caroline Lewis on Buying Lawson House and Selling Cold
Caroline Lewis is the CEO of Lawson House, the marketing agency I founded and sold to her, and today she's pulling back the curtain on what that whole transition actually looked like.
We get into how I blindsided her with the question of whether she'd want to run it, what she had to think through before saying yes, and the part that scared her most: taking over sales from the founder. Caroline shares the three buckets she's used to grow revenue since taking ownership, including bringing cold outreach completely in-house, building agency partnerships that drive referrals both ways, and…
The skinny
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