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104. Premium Clients Notice Details You Think Don’t Matter
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It’s a two-hander this week as Dave Warburton and James Kendall record without Ian, and the conversation quickly turns into a practical look at what’s actually driving results right now. They cover a busy start to the year, why shoots and capacity can become the bottleneck, and how protracted negotiations are becoming more common as buyers stay price sensitive.
From there, they go deep on direct mail and why quality matters. The core point is simple. If your marketing feels cheap, you attract cheap business. If it feels premium and consistent, you win higher quality…
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