Latest / Gym Business Coach Podcast
Fast Cash, Slow Death - The Dark Side Of Fitness Challenges
Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong?
But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps.
Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from.
Why does this happen?
Fitness challenges actually shift your focus…
The skinny
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