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How to Use Your Brand Story to Scale DTC Profitably
In this episode of the Free to Grow CFO podcast, host Jon Blair, founder of Free to Grow CFO, engages in a deep dive into scaling a DTC brand with a profit-focused mindset alongside Chris Lang, co-founder of Fresh Chile and a client of Free to Grow CFO. Chris shares his entrepreneurial journey, from struggling to find his path through multiple universities to launching a successful creative agency and several businesses, including Fresh Chili. During their discussion, Jon and Chris explore the importance of storytelling, authenticity, and creating a brand that stands for something in today's…
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