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BONUS EPISODE: Ecom Scaling Show: Scaling Your DTC Ads Profitably In 2025 (Ep. 3)
Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In this episode, Jon Blair and Dylan Byers discuss the intricacies of managing profit margins in e-commerce as brands scale their ad spend. They explore the importance of understanding customer acquisition costs, the balance between new and repeat customer revenue, and the role of forecasting in financial planning. The…
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