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Transcript

EXPLOSIVE Growth Guaranteed: 10 Cutting-Edge Realtor Marketing Strategies! 📈 · The Real Estate Agent Playbook

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  Calling all real estate agents.
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  I'm going to dive into the 10 game changing strategies that real
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  estate agents are absolutely using right now to win in this industry.
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  Obviously, we've got to put the work in.
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  We have to start in training camp and work our tails off.
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  And as we continue to execute on all strategies, the strategies that work
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  for you, the game changes, right?
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  And then the playoffs are here and we're going to talk about the 10
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  game changing strategies today.
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  So stay tuned.
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  What's up guys.
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  Jeremy Kane, real estate agent playbook.
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  Love talking strategy.
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  As you know, If you are interested in a game plan call with me, please
• 0:39
  click that calendar link below.
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  Book a call.
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  I would love to make a game plan for your success.
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  No matter what brokerage you're at, no pitches, no sales, just straight value
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  and helping you succeed and get wins every single day at the game of real estate.
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  While you're here, like what you're here.
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  Please subscribe to the YouTube channel.
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  Please share the podcast.
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  And I absolutely look forward to connecting you with
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  you, but let's get into it.
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  First things first, let's talk about the difference between advertising and
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  marketing, advertising costs money.
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  Marketing is absolutely free to be significant in the market.
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  You must absolutely stand out just like a skilled athlete needs to
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  continue to showcase their talent and, you know, execute as they go.
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  You as a real estate agent need to do the same thing so that marketing materials
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  and, you know, maintaining consistency and brand, which we'll talk about in a second
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  is absolutely key, but make sure that you are doing as much marketing as you
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  possibly can, not advertising, not paid, just, you know, marketing in general.
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  Next thing, as I touched on, build that personal brand.
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  It must be an evolution.
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  Right?
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  Things change, you know, everything changes.
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  So if you have a strong personal brand that absolutely has the cornerstones,
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  has your personality attached to it, and you can live by and be proud
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  of that, you must every single day put work in, put the practice reps
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  in to absolutely hit the home run.
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  As your, you know, career develops and grows, it can start
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  as easy as your story, right?
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  And a lot of people start the brand conversation with colors and
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  logos and taglines and all of that.
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  Your brand should be surrounded around your story because
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  that's never going to change.
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  The story is who you are.
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  As Rene Rodriguez says, your story is usually.
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  You know developed from the ages of 9 to 13.
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  So whether it's, you know, a negative experience a super positive experience
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  That's where your story your origin story really kicks off probably has a lot to
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  do with how you operate Today and maybe even what career you ended up going
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  to so make sure that you're thinking about that check out Rene Rodriguez
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  if you're interested in learning more about that, but For now, really focus in
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  on that brand, focus in on that story.
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  And then you can, you know, it kind of makes sense.
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  Then things kind of flow in and maybe it's a story that you don't want, you
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  know, to, to relive because it was a negative thing, but that maybe fuels you.
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  Right.
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  So, so take from that, what you will build that brand for success, even if it
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  means, you know, not going back to that.
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  Dark time or whatever happened there.
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  You can build a brand around your story first, and then you can absolutely
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  Continue to develop as it goes with the logos and the taglines and all of that.
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  Next is the social media slam dunk There is nothing easier in the
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  marketing world than social media Absolutely make sure that you're on
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  there, you're on the platforms that make sense, on the platforms that
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  your target avatars are using, and make sure you're consistent, right?
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  Whether that's posting, engaging, start the conversation, connect with
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  people, because, you know, the honest truth is, that's, that's a huge point
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  of passive connection right now.
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  People aren't, you know, as likely to pick up the phone and do the things, so you
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  must have that presence and absolutely take your game to the next level.
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  And.
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  Throw that, throw that slam dunk down in the social media world.
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  The next is your content marketing, right?
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  Both within social media, emails, all of that.
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  You must deliver value to somebody.
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  There are a ton of real estate agents.
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  There are a ton of options out there for the consumer.
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  And you must consistently deliver that marketing material.
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  But it has to have value.
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  Whether that's that one sheet that explains, you know, how to
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  prepare your child for good credit so that they can buy a house.
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  Whatever that looks like that the target avatar is like, Oh, that's great.
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  That's value.
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  I'm going to tune in.
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  You want to continue to deliver consistent, valuable content as
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  much as you can across social media, across email, across, you
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  know, events or whatever that is.
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  Make sure you're always looking at, okay, is this actually
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  valuable for my, my client?
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  Because if we're able to deliver valuable marketing material, that absolutely helps
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  us level up in the game of real estate.
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  Next is that SEO.
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  We got to score a touchdown with SEO.
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  Search engine optimization.
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  This is, you know, when you type your name, when you type your city.
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  You gotta, you know, as high as you possibly can and, and have your website
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  rolling and do a bunch of blogs and keywords and, and do all of that
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  because the more you show up in the internet engine, the better it will be.
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  Also optimizing your, you know, content, whether that's Instagram, TikTok,
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  YouTube, this is all stuff that's absolutely important if you're putting
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  the time in to create content, whatever.
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  We want to make sure we're hitting those keywords.
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  We want to make sure we're showing up where we want to show up.
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  Now, I wouldn't pay anyone to rank number one on Google.
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  I don't think it's that big of a deal.
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  But when people type your name, they need to know what you do.
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  They need to know how to get ahold of you.
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  And they probably need to see some testimonials and things.
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  So make sure that SEO is working.
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  Make sure you have that Google business page working.
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  All of those things will really help your SEO and make you more searchable.
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  Right.
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  And you never know, you could hit the home run and end up in those top pages.
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  But as you go, depending on the keywords, you must dial that in and make sure
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  that everything is staying consistent.
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  And so that when those keywords come up, when your specialties are
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  needed, or when someone raises their hand, you know, goes to Google or
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  whatever they want to find you, or they have the opportunity to find you.
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  So make sure you're paying attention to that.
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  What gets measured, gets managed, put the time in.
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  To really optimize each and every one of your sites, digital
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  platforms, whatever that looks like, because it really is a big deal.
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  Next we must use video.
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  Okay.
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  Whether this is for marketing properties, obviously the virtual
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  tours with the moving screen pictures, things drive me crazy.
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  Give video, give that client more lifelike experience and they will
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  absolutely engage more and they will absolutely reach out to you.
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  And so if you're showing up and you know, you're, you got this great video for every
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  single property you sell, Well, at some point someone's going to call you and be
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  like, Hey, I have this friend who's a real estate agent, but I have to sell my house
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  and I really like those videos you do.
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  So can you come over and do a listing presentation?
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  We can see about working together, right?
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  All those things, not to mention video builds immediate trust, right?
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  I feel like when I get, you know, people have watched my videos,
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  Facebook, YouTube, wherever it's from.
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  They have a sense of trust with me already.
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  So make sure that you're using video, both in this, you know, to
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  convey information, to educate, to educate on the market, to do of that,
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  but also in your marketing, right?
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  Give that video a chance, you know, pay extra dollars to get
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  a real, true video of the home.
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  Obviously, get your butt on video if you're a real estate agent.
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  You can kind of do the home tours and get that branding
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  piece all kind of mixed into one.
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  But video must be a part of your business.
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  Transcribed If you want to succeed and scale next, something that people
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  don't think about, these strategies are absolutely huge is networking, right?
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  You must build a collaborative team of trusted individuals, not necessarily
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  all the same brokerage don't have to be, you know, that you don't have
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  to come work at my brokerage just to, you know, Trade ideas or network
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  or collaborate on anything, right?
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  Obviously you can't collaborate on listings, but other than that,
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  collaborate with other agents, see what other agents are doing.
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  Don't get imposter syndrome, but say, Oh, that's a great idea.
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  I'm going to see how I can incorporate that into my market,
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  or I'm going to see how I can incorporate that into my business.
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  So this collaboration is really key.
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  When you're out there trying to win in this game of real estate, next thing
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  is know the data, know the analytics, know everything that's going on from
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  the real estate market stats to the average days on market to all the
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  things, interest rates kind of thing.
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  Obviously as a real estate agent, you might want to leave that alone a little
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  bit, but you can talk in generalities.
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  But make sure that you are, know everything that's going on the market,
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  but also know the analytics, how many views, how many likes, how many friends,
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  and some of those are vanity metrics, but typically if you put a post out
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  there that gets, you know, 50 likes and a couple comments and You know, that's
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  what your avatar is looking for, right?
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  If they're engaging, that clicked a button with them.
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  And so make sure that you're paying attention to not only this analytics
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  of the real estate market, but the analytics of your website and your
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  social media and all the things, your email open rates so that you can best
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  deliver that content again, to give that valuable content, that valuable
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  marketing piece, like I mentioned above.
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  And once you have a strategy, stick with it.
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  Right?
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  So many times I see a ton of agents, you know, build a strategy and,
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  you know, have this great idea and they just stop short, right?
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  They just stop short of executing.
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  So develop your playbook, develop your consistency and go all in, right?
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  Go all in on that.
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  Just like an athlete, you know, choosing between football and basketball in high
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  school or college, hopefully, right?
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  They got to pick one.
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  Which one are they gonna go all in at?
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  Maybe which one can they, you know, see that they have the
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  highest ceiling or whatever?
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  Do those things in your marketing, in your business, and you will absolutely
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  see a difference in your output.
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  So, you know, just make sure that you have that playbook
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  and you stick to the playbook.
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  Sure, try different things, bring little things in.
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  I always say, As an agent, you should be focusing 85 percent of your marketing,
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  you know, of your prospecting of all your time, building your business
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  and the things that are part of that playbook and maybe 15 percent
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  of trying new shiny things, right?
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  I'll try it, try it for a couple of weeks, see if it works.
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  Yeah, I can fit that in or no, that's, that's not what my client's looking for.
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  And if you can kind of do that.
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  Okay.
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  Now we're, we have this 15.
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  Oh, that really worked, right?
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  That door knocking strategy really works.
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  I'm going to put that over here in the 85%, right?
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  And you continue to build that and continue to make it a variable deal.
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  It'll absolutely change your business.
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  You're now armed with 10 things that will absolutely help your
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  marketing strategies as you go.
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  Make sure that you're dialed in.
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  If you have any questions or you want help building, you know, a
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  pillar of business, please reach out.
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  In my group, I do a six week foundation call with newer agents or seasoned
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  agents to say, okay, we're going to pull out three pillars that make sense.
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  We're going to dial in for 12 weeks.
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  You're going to get an accelerator and I'm going to coach you along the way because
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  I truly believe in focusing on one pillar.
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  Building it the right way, building it to your brand, your personality,
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  and absolutely executing.
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  So if you're interested in that book, a call below, and I'd love to talk to
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  you about my group and partnering with me, but if not anything you ever need,
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  reach out game plan calls are amazing.
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  Like comment, subscribe on YouTube and share the podcast anywhere.
• 11:15
  That podcasts are listened to.
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  We'll talk to you soon.
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  Bye bye.