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Boost Your Real Estate Leads with Strategic Industry Partnerships · The Real Estate Agent Playbook

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  Did you know industry partnerships could absolutely take your
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  business to the next level level and skyrocket your income today?
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  I'm going to discuss my strategy with industry partners and how the true
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  partnership behind the relationship can help you grow as a new agent, an
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  experienced agent or anything in between.
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  So stay tuned.
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  What's up guys.
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  Jeremy Kane, real estate agent playbook and creator of the
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  foundations builder course.
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  Please comment foundations course below.
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  We will reference it.
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  We have been talking about the pillars and how we have a choose your own
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  adventure that will take your business to the next level, wherever you want
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  to get to by strategically choosing four specific pillars of business.
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  You choose your own adventure.
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  You have 12 week accelerators to implement, get consistent and
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  industry partnerships are absolutely a key to my success in my business.
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  So I share that in the course, but today we're going to talk about that as well.
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  Okay.
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  So give you a little preview while you're here, like, comment, subscribe.
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  As you may or may not know, I give away all of my information.
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  On this YouTube channel and on the podcast.
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  So make sure you're inviting anybody, to watch this that could use any of
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  the information I'm handing down.
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  But industry partners certainly is a secret sauce of mine.
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  So let's get into it.
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  So when it comes to industry partnerships, I see it kind of two ways with
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  agents as they go, there's the agent that's always like, okay, yeah, I'm
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  going to go meet with this lender.
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  The first thing out of their mouth is, Hey, will you give me leads?
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  Will you build my business for me?
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  This is a common.
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  Feeling, because Ultimately as agents, we do help other people build business.
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  So we want a tit for tat, a lead for lead, and that's just not realistic.
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  To be honest with you, a lot of people start their real estate
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  journey with us as real estate agents.
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  The content we put out draws them in, the relationships that we have, draw them in.
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  Very few people think, Oh, I'm going to call this lender first because
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  lenders market to agents and agents market to the consumer typically.
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  Now, some lenders are going to the consumer out, which is awesome.
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  But.
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  As far as, you know, the leads that I've given lenders versus leads that
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  they've given me, it's very uneven and it's going to be that way.
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  The other type of agent is somebody that just says, I don't need leads.
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  I just need you to take excellent care of my clients.
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  And this was me for a long time.
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  And this is absolutely important.
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  If I send someone a, you know, lender referral, I know that
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  that person is going to be taken care of by my industry partner.
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  Okay, but this isn't all you are leaving something on the table if you're just
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  saying hey close the deals You say you're gonna close, you know hit your deadlines.
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  You say you're gonna hit and we're good to go Right?
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  The third and the way that you should look at all of these partnerships and
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  your relationships past, present and future is to elevate together, right?
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  How can I help you build your business in tandem?
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  How can you help me build mine?
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  And that's exactly what we talk about in the course.
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  And we're going to dive in on the surface today.
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  So it all starts with conversations.
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  And the cool part is that as agents, we have the opportunity.
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  To meet, industry partners, lenders, inspectors, appraisers, contractors at,
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  you know, our local realtor boards, right?
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  There's a ton of people that are there looking to build
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  relationships and it's very easy.
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  There's also people that call your phone daily asking you to have a meeting with
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  this lender or that lender or whatever.
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  So you have the opportunity.
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  And next time that someone gives you a call and offers to have a
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  meeting with you, Do it right.
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  There's nothing that can hurt from talking with people in the industry,
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  seeing what their take is on the market, seeing how they build their business.
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  And those initial conversations are key, right?
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  And you have to ask questions that are pointed and you have to control
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  that conversation much like you do.
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  With a for sale by owner and a traditional pillar or somebody in
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  a DM on social media, control that conversation, take control and
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  drive it where you want to drive it.
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  And if your goal is to find legitimate partners that not only
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  will take care of your people.
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  But also will help you build your brand and your business.
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  That's where it comes because if you can get someone to buy into helping you
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  build your brand and your business, you can absolutely take it to the next level.
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  I have a ton of scripts and all the things in my course, foundations course in the
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  comments, and I'll get you all of that information, but it's really about you
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  looking at yourself, your personality and expanding those partnerships as you go.
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  So then we get to the implementation stage, and this is
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  where you have to dial it back.
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  And really have a plan, right?
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  We're going to build this out.
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  We need three to five people in each industry that, you know, you come
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  across in a transaction and once you have those, then we can really get the
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  ball rolling and gain some momentum.
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  And that's what we want to do, but you have to implement, you have to go to
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  these meetings, you have to have these conversations, you have to practice,
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  you have to get the reps, and if you didn't watch my videos the last two
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  weeks, you have, you start to see a.
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  You know, consistent effort, as I chat with you about building your business
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  upon four specific pillars, this industry partner one being the fourth one, but
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  you have to implement it as a strategy.
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  This is of utmost importance, and this is the one that you need anyways, right?
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  You need strong industry partners.
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  You need strong lenders, inspectors, appraisers, and contractors to help
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  you through just the general transaction as you go, and now when start to pull
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  back the curtain, we can also build.
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  community partnerships as well.
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  And when you get really good at walking alongside lenders and helping them
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  build their business and, you know, co sponsoring things and doing things
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  that help each other and challenge each other, then all of a sudden you have a
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  massive value add to your clients and you know that if you send this person,
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  they're going to take care of them.
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  They're going to do the followup.
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  It's not going to be one of those things where you have to make sure that
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  they're calling or doing what they do.
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  They're going to come through in the clutch.
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  They're going to do their part, which is bringing money to the table.
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  Or the inspector, you know, doing the research on the home so that
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  they know exactly what their investment and they're buying.
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  So then once we have those direct industry partners dialed in, like I said, the ones
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  that you come across in the transaction, step back and look at the community, the
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  indirect partners that you can build.
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  And if you can have creative partnerships with salon owners or people that cut hair,
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  restaurant owners, you know, anything you can do, local stores, anything like that,
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  you have a ton of more vibrant content.
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  You are building a community within your town or city.
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  And if you can continue to do that, it's very easy to start having all of
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  these people that seeing your praises.
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  Because if you're doing stuff for them, helping them build business,
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  driving them business, they are going to do the same for you.
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  And if they don't, then you need to find other people to fill.
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  That opportunity for your clients, right?
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  Because when I've moved clients into my city or my town, I want to tell
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  them where to get their haircut, where to eat, where to shop, where to
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  do everything they might need to do.
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  Doctors, lawyers, attorneys, financial planners.
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  This is all part of the plan as you go.
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  And if you're driving these people business, that's, there's no better
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  way to stay top of mind than start referring these other, small business
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  or business entities business.
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  Yes.
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  Right.
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  And so that's where the magic happens.
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  You feel like you're, you know, building other people's businesses,
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  but really you're building a community.
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  And once you build a community.
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  You're not only pulling your people in your sphere into that community,
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  but you're also pulling the restaurant owner and the salon owner and the
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  lender and the inspector all into this amazing community where then you can
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  have events and you can do all of this stuff because once the community has a
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  solid foundation, it can really explode.
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  And if everyone's just helping, you're going with a heart to serve.
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  You want to have great contacts to help your people out.
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  And at the same time, you're helping those great.
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  You know, partners do the same and build their business.
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  That's where you can really build something special.
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  And so not only as a surface level of this is how it goes,
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  you can really dive into this.
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  And what I'm basically explaining here is creating a vendor list.
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  And you can use this in your conversations with other people,
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  even if it's prospecting for clients.
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  If you're talking to people that you went to high school with or college, you
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  know, on Facebook or whatever, You can say, Hey, I'm building a vendor list.
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  Like, what do you do for work?
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  Right.
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  And they'll be like, Oh, why are you building vendor lists?
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  Well, I'm a real estate agent.
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  Oh, that's cool.
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  You might find connections, HVAC contractors, plumbers, roofers, all of the
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  things, and as you can see here, you're building this vendor list out so that you
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  at a drop of a hat can be like here, go to my website, there's videos with this
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  person, you can kind of get to know them.
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  And you can call them.
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  I can even make a text intro for you right now, right?
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  Because that's what I'm doing to make sure that it's not, you know,
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  Hey, I'm just calling to get a loan.
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  No, it needs to be like, Oh, Jeremy sent me this.
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  This contact so I need to take extra care of them.
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  I need to do whatever I can do To help this out and I need to be on
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  my a game because jeremy's referrals are super important to me And so
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  that's where it happens, but it's all through building a vendor list, right?
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  And that's exactly what we can do to inspire many conversations even on the
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  production side Talking to people that you haven't talked to in a long time.
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  Hey, have you had any success with a sprinkler guy or whatever?
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  And you can start to be that person that your clients and your other
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  industry partners are like, Oh, you need to talk to Jeremy cause he
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  might be able to use your services.
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  Then people start to connect you with other people in their circles
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  and that's where the magic happens.
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  So this industry partnership can take on an entire pillar of your business
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  and it, and Truly should because you need those relationships anyways.
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  So what's the blueprint for success within the course, the foundations
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  course comment below and I'll send you all the information.
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  You receive a 12 week accelerator to absolutely explode this plan, right?
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  You need to be intentional as on the ground floor.
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  And once you do that, it'll almost be natural how you're making
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  these connections, how you're talking to these different people.
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  Lenders are connecting you to inspectors, inspectors are connecting you to
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  lenders and, and all the things.
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  Because of the community and the effort that you are putting into
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  helping them, people will then reciprocate that, if they're worth it.
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  You know, worth the partnership in the first place.
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  So yeah, as you stay accountable, you got to do the work at first.
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  This isn't as strenuous as building, you know, a BNI or a networking group.
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  You just need to make sure that you're going out with the intent
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  to build relationships for your clients, for people that'll help.
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  And then once you have that, those people in place, you can start to
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  challenge them, you can start to build together and you'd start to
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  brainstorm and collaborate on YouTube and all the things, events, everything.
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  And as you get into momentum and you're having these intentional
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  meetings to grow them, and you're having these intentional conversations,
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  you will absolutely not be sad.
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  And if you are interested in building your business like this, where you think
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  this could be, and you're one of those agents that says, Hey, I'm I haven't had
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  a blender or an inspector send me a deal.
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  We talk about all of this as we are transitioning from a buyer's
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  agent to a listing agent in 30 days in the webinar below.
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  So if you click that link, you can sign up for the next webinar and that
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  will take you through an entire process of how to do this, but how to utilize
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  industry partners and how I use my personal system within my production.
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  Yes, I still help sell houses.
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  In doing so, I am providing a massive value to my clients, but the whole
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  point of an annual review and what I talk about in that webinar is to
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  drive my lenders business so that their partnership strengthened, giving
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  value to my clients on my value stack.
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  And it's absolutely an amazing way to build a business.
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  I know from experience and it's absolutely scalable and pretty amazing.
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  So I hope this helps.
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  Please like comment, subscribe.
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  If you need anything at all, please comment below.
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  We got the webinar link in the comments and we have the comment of Foundations
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  Builder and I will make sure you get that information for the course.
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  Share this one with your favorite real estate agent and we will get rolling.
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  So hope you have a good one.
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  Let's go.