How Bang & Olufsen Rebuilt Ecommerce for a 100-Year Brand
Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound.
With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce growth strategies that bring a legacy brand confidently into a digital-first, omnichannel future.
In This Conversation We Discuss:
[00:00] Introduction
[02:20] A century of maintaining brand craftsmanship…
The skinny
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