Episode 76: Are you telling your prospects what to do? They might not do it just to be contrary.
Send us Fan Mail
Today's Imperfect Marketing conversation is with Scott Murray and we had a great conversation about building relationships—not just marketing or promoting. People enjoy connection and relationships, so ask yourself this: are you telling your prospects what to do?
Scott does a lot of reading and brought quite a few resources to the discussion, so there are links below to several books that he mentioned. A lot of this research has revealed—and I think we can all agree—that none of us like to be told what to do.
That is what marketing has been all about in the past. Buy now! You…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.