Latest / The Real Estate Agent Playbook / Real Estate Goldmine: How to Tap into Your Sphere of Influence

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Real Estate Goldmine: How to Tap into Your Sphere of Influence · The Real Estate Agent Playbook

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  96 percent of my real estate transactions, 500 transactions closed in my career
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  have been from sphere of influence.
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  Don't tell me it's not scalable.
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  Don't tell me it's not possible.
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  Don't tell me I need paid leads or this strategy or that strategy.
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  The sphere of influence can absolutely work.
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  Now I do think that the sphere of influence is your business, your job.
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  Every lead generation tactic is driving people in your sphere of
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  influence, but we're going to dive into exactly how to leverage some
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  of those many spheres that you have.
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  We're going to talk about it all next.
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  What's up guys, Jeremy Kane, Real Estate Agent Playbook,
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  talking sphere of influence.
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  You know, I love this one.
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  If this is your jam and you are on board and you are dedicated to grow
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  your business in a way that I feel is much more rewarding than some of
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  the other paid lead generation things and all of the, you know, other hot
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  topic things that are out there, then please subscribe to this channel.
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  We talk about it a lot.
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  We talk about.
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  All the processes, all the things.
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  Certainly there are other things that I incorporate into my business,
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  but goal number one is to help you generate a massive sphere of influence.
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  No matter if you're new to where you serve or you've been there
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  your whole life, like I have, it is possible to take it to the next level.
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  If you're in click that notification bell, you're listening on the.
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  Podcast, please share the show with somebody that needs to hear it.
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  A lot of people are having tough times in real estate right now.
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  This is absolutely a game changer.
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  Let's go.
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  So certainly I always say your sphere of influence is your business.
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  Everything that you do is to drive people in your sphere
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  of influence at open houses.
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  We want to have conversations, get people into our sphere.
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  Okay, I get it.
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  Today we're talking about these many spheres.
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  These things that we are doing already within our day to day life where there are
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  other people and human interaction, right?
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  Leads are one thing, I'm over it, I hate the word leads.
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  It's really about the conversations.
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  A lead is not anything that you should pay for until it's
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  a conversation in my opinion.
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  So how do we have more conversations, right?
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  Look at your life, look at what you do, where there's people, your
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  clubs, your groups, your kids, your churches, your gyms, whatever that is.
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  And we can together focus on those things and approach them just a
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  little bit differently and absolutely have that be a, Very key pillar
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  in our lead generation business.
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  A common misconception I hear is you cannot scale through
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  your sphere of influence.
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  You cannot scale anything unless you are trying to actively grow it.
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  Right?
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  And so if you're not actively trying to grow your mini spheres, you're not trying
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  to leverage your industry partners.
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  You're not trying to do this.
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  You're not trying to do that.
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  Right.
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  If you do open houses, if you're not doing multiple in a weekend and
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  you're not doing multiple in a month and you're not, you know, doing them
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  consistently, you're not going to scale just like sphere of influence.
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  If you're not focusing on those conversations, not focusing on making
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  those contacts, driving them to.
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  A certain area if you don't have a strategy and you're just willy
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  nilly like oh that person knows me So they're gonna call me when they
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  need to buy or sell their house.
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  It's just not gonna happen So we need to have an actual strategy when
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  we're talking about these spheres of influence to grow them Professionally
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  and well, I will tell you, I do not walk around anywhere and say, do you
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  know someone who wants to buy or sell?
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  That is absolutely out.
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  I cover this so in depthly in my course is this is my bread and butter.
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  You can tell I'm passionate about it.
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  Number one, right?
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  Pillar number one is a sphere of influence.
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  We go through every single step on how to build it, how to build it professionally.
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  How to build it likable right and do it a little bit differently, but the
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  results are absolutely off the charts that 500 buy into my course and community.
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  One time fee is absolutely worth it for the very first pillar for everything
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  that I teach you in that pillar for the 12 week accelerator that says, okay,
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  we're going to pick a sphere and you're going to consistently add people to your
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  business and do it day by day, day by day.
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  So if you're just starting out, we need to start out with who
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  is in your sphere of influence.
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  Make a list, put them in your CRM, make sure you're getting
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  those contacts, pour those in.
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  And then we need to expand, right?
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  Once we have everyone that's in there currently and we're really focused on it.
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  Now we're expanding it right now.
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  Okay.
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  How are we going to expand it?
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  How are we going to intentionally do this?
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  How are we going to do this without scaring people off and asking if,
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  you know, they want to buy or sell?
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  That's exactly what you need to dive into your personality and be.
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  Okay.
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  The truth is, the more of yourself you can be, and the more outgoing, and the
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  more you can bring to the conversation, versus trying to take, take, take, take
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  the transaction, take this, take that.
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  The more you can give to the conversation, the better this will work.
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  Especially in these spheres of influence where people already know you.
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  Right.
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  This will be a transition, but it's not going to be obvious.
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  It's not going to be, you know, like you're walking billboard for
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  your real estate business anymore.
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  You're going to do it tactically.
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  You're going to do it differently and do it with a giver's heart.
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  And that will absolutely change the game when it comes to scaling your sphere.
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  And so as we do this, we're building relationships and we
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  want to become omnipresent, right?
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  We want to connect with them on socials personally, right?
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  At a church.
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  We don't want to be like, Hey, Go to my business page and fill out
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  this survey and give me a review.
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  That's not what we're trying to do We're like, hey, let's
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  just be friends on facebook or let's you know, what's your ig?
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  Let me follow you right because then they will consistently see okay.
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  You have some of your life You have some of your personal stuff But
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  you also have your business, right?
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  You don't even have to tell them you're a real estate agent if you're sending
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  them to a social media platform that you've, you know, strategically set up.
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  So it's you, it's your brand, it's everything about you.
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  It's personal, it's, you know, recreational, it's work, it's your
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  dreams, it's everything that you have, and that's exactly the point.
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  Right?
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  A lot of people when we're going off on the social media pillar, we're
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  trying to do every single thing.
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  And we'll talk about that in a later video.
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  But if you're managing the sphere of influence and you're all connecting
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  on Facebook or you're in this Facebook group with the gym or the church or
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  whatever that is, like connect with people on the personal side, right?
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  Friend people on Facebook.
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  It's not hard.
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  It's easy.
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  People don't mind.
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  It's very unintrusive.
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  And once you friend them, Then we're putting out content, right?
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  We're putting out educational content.
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  We're showing the beautiful home we're looking at.
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  We're talking about, you know, the new loan product or whatever it is that
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  you're putting in there, mixing in with your personal kind of, you know,
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  I think it's like a mural of your life.
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  Everything about you should be on that page that you're
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  comfortable sharing on social media.
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  And when you connect with people on there, it's not as intrusive
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  as here's my business card.
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  Let me know if you want to buy or sell it.
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  So the goal there is omnipresence.
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  You're going, you're being a part of the community.
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  You're doing what you're doing.
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  You're serving the community that way.
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  Not, not selfishly, but giving and then all of a sudden your friends on Facebook
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  and all of a sudden they're seeing your events and all of a sudden they're seeing
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  all your successes and then they see, you know, your kids and you're going
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  on great vacations and all of that.
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  And people want to buy into that, right?
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  People want to buy into that piece.
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  And I'm not telling you have to use your kids as leverage, or maybe
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  you don't even have kids, but.
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  Seeing the inside of you, seeing that personal side of you will allow them
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  to make that a comfortable connection.
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  And then that real estate stuff still comes along.
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  So this is a super important piece of building your sphere is where you're
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  going to connect with people, right?
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  Maybe you have an email newsletter.
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  Maybe there's a coupon in there.
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  Maybe there's, you know, things that are going on.
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  Maybe it's more community based and then there's a little bit of real estate
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  education or something along those lines.
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  All of those are great as long as they're not.
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  Just walking talking billboards.
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  Are you ready to buy or sell and once this really takes off?
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  It's absolutely amazing because the beauty of the sphere of influence that you're
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  managing whether that's a small sphere a big sphere Whatever it is is once they
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  see your success once they see Your heart and your heart to give and serve they want
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  to help you build your business, right?
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  That's absolutely the key to success is having your sphere of influence now
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  tell their little spheres of influence.
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  And that's where the exponential growth comes from.
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  So this is where it scales.
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  This is where you put your, you know, lifeline there.
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  You say, okay, Absolutely.
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  I'm going to drive everyone to my Facebook page.
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  I'm going to talk about real estate.
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  I'm going to talk about life.
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  I'm going to talk about my hobbies and people are going to connect with
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  certain things and they're going to connect with, maybe it's just hobbies,
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  but then all of a sudden they're going to see this and the next thing you
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  know, your neighbor's telling, you know, their kids that, you know, they
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  need to call you because you know everything about the real estate market.
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  True story happens.
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  So utilizing these social medias, utilizing these connections, And these
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  opportunities to give information to people is absolutely huge.
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  Once you have that, then you can dial in those testimonials and reviews.
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  Certainly, you can have some character testimonials or reviews early on.
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  That's okay.
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  Absolutely within, you know, the bounds of of your relationships,
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  people that you know, like, and trust.
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  I tell my agents this all the time when I'm talking about
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  getting their first deal, right?
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  We're always talking about, who's that first deal?
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  Do you know who it's going to be?
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  Well, if you don't, it's probably going to be somebody that you
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  already know, like, and trust.
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  It could be in a different state, right?
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  Referrals and things like that can happen.
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  But those people already trust and know you.
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  So why do we shy away from them?
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  Right?
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  Are we the best person that can serve them?
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  Do we have the most time as new agents to serve that person?
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  Do we have the heart to serve that person?
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  How excited are we to have that first deal?
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  We're going to do everything in our power to do it right and
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  make it an amazing experience.
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  And I think we, we discount ourselves as new agents sometimes
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  in that area where you have time.
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  Right?
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  Where you have the time to focus in and learn and be a sponge and be
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  empathetic and have those relationships.
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  And that's the best part of the sphere of influence because once you change
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  that person's life and you help that person and you're actually genuine and
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  do it, they will tell everybody, right?
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  My referral partners, my, my referral clients, clients that send
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  me referral after referral, right?
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  I have people that send me three, four, five referrals a year, right?
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  Because they had that great experience because I was willing to, you know,