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Why Behavior Is the Real Competitive Advantage in Insurance (AI Can’t Replace This)
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Most insurance agents focus on products, scripts, and sales tactics.
But what if the real competitive advantage has nothing to do with any of those?
What if the true driver of growth… is behavior?
In this episode of The Modern Insurance Agent Podcast, we sit down with Hugh Massie, founder of DNA Behavior International and a pioneer in Behavioral Economics.
For more than two decades, Hugh has helped leaders, advisors, and financial professionals understand how behavior directly impacts financial performance, decision-making, and long-term growth.
He’s also the creator of the…
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