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Fall into Success: Epic Marketing Ideas for Real Estate Agents (All Budgets) · The Real Estate Agent Playbook

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  Preparing for that spring selling season absolutely starts in the fall and
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  planning for the fall starts right now.
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  So we're going to talk about some cool, unique autumn or fall ideas to absolutely
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  scale your real estate business when selling season comes around next year.
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  What's up guys Jeremy Cain real estate agent playbook excited for this one as I
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  love those events I love the creativity as a buffini guy the Popeyes and the
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  creativeness Has always been something that I try and incorporate into my
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  business So, please like comment subscribe if you like content like this and you
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  like, you know different strategies and marketing ideas I am here to help you
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  win every single day at the game of real estate, but let's get into some fall ideas
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  to help you and catapult you to success when spring season comes around next year.
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  All right, perfect.
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  And you may be like, Jeremy, like I'm not worried about spring selling season.
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  As we say in real estate, what you do now shows itself 90 to 100 days away and
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  that's, you know, getting close, right?
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  We're creeping up on the start of fall here as we go and some
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  of these things take planning.
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  So let's start first with the most expensive one, a fall client event.
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  This is when I've actually had my big client events and had some decent success.
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  I always grab a photographer, do those fall family photo shoots.
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  Sometimes those end up on the Christmas cards that I get
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  in the mail from my clients.
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  And so that's, that's something I do, but it can be really anything.
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  The weather is typically.
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  You know, don't do it too late in Colorado because it might snow, but
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  it's typically a little bit cooler.
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  You can do it in the park.
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  You know, there's still the leaves and the shade and, you
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  know, all of that stuff going on.
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  But just a get together, right?
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  And I've seen it done multiple ways.
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  I've seen it catered, going all out.
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  I've seen even a potluck style, right?
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  It's about community and getting together.
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  If your target audience is kiddos, grab a bounce castle.
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  And just, you know, bounce castle family photos.
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  And, and you're ready to go, but also it's Oktoberfest, right?
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  You're, you're less, you know, your avatar's less likely to have kids.
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  Maybe you just do it at a brewery and, you know, call it Oktoberfest and,
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  you know, highlight a local business and drive business there, run out
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  the patio for two or three hours, pay the tab, and you're good to go.
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  So you don't have to plan this, you know, huge event.
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  I started it at my house.
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  10 years in the business.
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  If I had a party at my house, the cops would probably come because
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  there's a lot of, a lot of clients.
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  No, just kidding.
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  So that's, that's awesome.
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  If you would like to talk about a game plan call and, you know, really map
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  out what events make sense to you.
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  I'm always available to do that.
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  Book a call on the link below the Calendly link, send you right to the game plan.
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  Call 30 minutes.
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  We can jam out and make a individualized plan for you.
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  Because it is a lot of money.
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  We want to make sure that it makes sense for your audience as well
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  as, you know, as budget conscious.
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  So I'm always willing to help in that category for sure.
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  As we round out the events, you, you know, a couple more ideas, pumpkin
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  bowling, giveaway pumpkins, pumpkin painting, definitely pie giveaways at
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  Thanksgiving, tailgate parties would be kind of fun and you know, anything
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  that kind of goes along with that.
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  It's happening the Halloween or the Thanksgiving, haunted
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  houses, whatever that might be.
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  And then, you know, the boys of fall out there, if you have a local football team,
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  and access to tickets is, is readily available here in my Denver market.
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  Those tickets are hard to come by.
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  But I do know, you know, agents that have a big tailgate, you know, they've kind of
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  built their business around that, so, you know, season ticket holders or whatever,
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  and they have a big tailgate, cook all the food, beer, people that aren't
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  going to the game stop by sometimes, so, pretty cool idea there, too.
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  Alright, so let's move on.
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  I mentioned I was a Brian Buffini, reject, I guess.
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  No, not really.
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  Went through the program for many years.
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  I do not do it as, as, you know, diligently as I once did, but
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  Brian Buffini's huge for Popeyes.
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  Right.
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  If you Google, you know, Popeye's for fall, you'll find all kinds of,
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  you know, silly little taglines.
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  I'll fall, I fall over, you know, backwards for your referrals
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  or, you know, all that stuff.
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  I can't really, I can't really think of one right now, right off the top.
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  You know, there's, one guy in our group does leaf bags.
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  He lives up in Canada, so they have a ton of, you know, leaf bags.
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  So he does a little play on words about leaf, you know,
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  falls and that kind of stuff.
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  So anything that can do with that little Popeyes is basically just a
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  little tag on there that has a quick.
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  tagline, I'm never too busy for your referrals with some sort of
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  creative, like I'm saying, and then you have just a little gift, right?
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  So a couple of leaf bags or, you know, a spatula for cooking or, you know,
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  something along the lines of a tagline.
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  So it's just a cute little gift, you know, kind of a door prize kind of thing.
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  You take this to your a plus a, and you know, maybe B clients, depending on how
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  long you've been in the business and.
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  You know, just a quick pop by some keys to success for pop
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  buys is never go in and sit down.
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  Hey, you know, I got a run.
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  I just wanted to, you know, run this by so great to see you.
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  Let's catch up sometime, right?
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  You don't want to do pop buys for a month because you're stopping
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  at every, every house and staying for an hour or two or three.
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  So you gotta, you gotta develop scripts in order to not be rude, drop it off,
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  you know, show face, have a conversation.
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  , and then, you know, get onto the next one so you can actually, you know,
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  touch as many people as possible because that's the name of the game.
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  So those pot buys are great.
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  As I said, not great, not great examples because they're kind of escaping
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  me right now, but check them out.
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  You Google, you know, real estate agent pot buys.
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  You'll find all kinds of stuff, whether it's.
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  You know fall spring summer, whatever you'll have different things You can
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  absolutely clue into and then we'll hit and you know be kind of cute for you to
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  you to use Next we're going to jump on to I already mentioned this kind of in
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  the events You could do a pie giveaway.
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  It doesn't have to be a big event.
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  You could just You know, I know agents that go to Costco and just
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  buy as many pies as they want.
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  Typically, there's an order form.
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  Do you want apple or pumpkin?
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  Make sure you're limiting it, otherwise you'll, you'll have a huge headache.
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  But just giving people, you know, hey, drive thru, you know, I'll be at
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  this park from this time to this time.
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  Come grab your free pie, courtesy of, you know, Jeremy Kane Holmes.
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  And you can have that ability to connect if you kind of frame it
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  as a drive thru kind of thing.
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  It's a quick conversation, it's a touch, here's a pie, go get home to
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  your family and enjoy your Thanksgiving.
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  So grateful for you as a client, so grateful for you stopping by, right?
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  And so, showing those, you know, things, definitely something
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  that a lot of agents have done.
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  And definitely converts, right?
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  If you have, I would say get good pies.
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  I don't know if I'd do Costco, right?
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  If there's a local bakery, you can get a discount on, on bulk pies, maybe,
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  and drive business to them, right?
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  Because if you have an unforgettable pie, all the families in town, hey,
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  that pie's from my real estate agent.
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  And that's where that conversion absolutely happens.
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  So really good, you know, conversion with the Thanksgiving pie idea.
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  The next one is a VIP discount, right?
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  Hey, you know, a reason to call your database, your ABC
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  clients, and just reach out.
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  What's up guys, it's Jeremy.
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  Hey, my sprinkler guy is absolutely giving us a great discount.
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  Anybody who calls him to blow out your sprinklers, because that's what we have
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  to do in Colorado, 25% off discount.
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  Just mentioned Jeremy Cain Holmes and he will apply that discount.
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  He'll come get you taken care of so that you don't have any major issues when
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  you turn your sprinklers on next spring.
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  Hey guys, you know, Fall, fall's here, winter's coming, my HVAC guy at XYZ, you
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  know, HVAC has offered to do free furnace cleaning and services for all of my
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  clients so you can stay warm all winter.
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  You know that those furnaces tend to go out on Christmas Eve
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  or Christmas or Thanksgiving.
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  Make sure that doesn't happen this year, give my guy a call.
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  He's offered to do, you know, a 15, 20% discount.
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  So obviously you have to build that relationship prior and drive those
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  discounts, but what a reason to call that's so much better than,
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  you know, picking up the phone.
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  Hey, what's up, how you doing?
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  You know, anyone who wants to buy or sell not the best, so definitely
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  leverage those partners that are in your community, drive business to them.
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  They'll drive business to you.
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  And also make sure that you're helping your client take care of the asset, which
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  is that piece of real estate, right?
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  You know, if you've had a furnace ever serviced every single
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  year, it's going to last longer.
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  You're going to be able to show that record when you go to sell the house.
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  So maybe that 20 year old furnace or like, okay, well, it's been
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  serviced every single year.
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  These guys are on top of it.
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  We're good to go.
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  We don't need to, you know, be a pain in their necks and ask for a new furnace
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  because we don't know anything about it.
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  So all good things.
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  Easy client conversations and invites and asks, for the fall season.
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  So I hope this will absolutely help you catapult your business starting,
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  you know, in the spring selling season, or maybe you don't even have to wait.
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  Some of my best months have been December met probably because I've
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  been doing this stuff kind of in the fall, you get, you know, done from the
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  crazy ramp up of the spring and summer, you're like, okay, let's do this.
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  Bring everybody together, be an asset to them, and you
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  will absolutely not regret it.
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  As always, please like, comment, subscribe.
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  If this is something you are interested in, I would love to partner.
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  I have a, we have 62 agents in the Denver metro area.
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  Agents connect and kind of split the cost of some of this stuff.
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  I would love to talk to you about partnering and seeing how we can
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  take your business to the next level.
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  And if you're not local to Colorado, we can build you a community just
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  like we have done here in Colorado.
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  Absolutely.
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  REagentwolfpack.
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  com would love to chat.
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  Bye bye.