Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How a Niche B2B Publisher Scaled Past 15 Million by Fixing Its Pricing Pages
In this episode of Scaling Up with Fexingo, Lucas and Luna dig into a surprisingly powerful growth lever: the pricing page. They examine a niche B2B publisher that grew from 6 million to 15 million in revenue by overhauling its pricing page. The conversation uncovers the specific changes that made the difference — moving from a single 'contact us' to tiered packages, adding a clear 'most popular' anchor, and shaving off the friction of lengthy forms. Lucas breaks down the psychology of anchoring and decoy pricing, while Luna brings up the real-world hesitation from sales…
The skinny
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