Latest / WOC and Allies: Business and Career Realtalk with Elaine Lou Cartas
70: Our Big Podcast Mistake - Why We Decided To Change Our Name With Monica Schrock
What you “name” something is everything.
For example, when you’re looking for a plumber.
You look for a “plumber” on Yelp and Google and have some options.
Even though it has been a big part of my brand since the beginning, I realized the phrase “Color Your Dreams,” the former title of my podcast, doesn’t mean anything to someone searching for podcasts.
My conclusion: I need to change the title to grow my podcast, and continue to provide accessible education for women of color and allies.
SO…we have changed our name to “WOC and Allies Business & Career Real Talk.”
I know it’s a mouthful, BUT…
The skinny
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