Is Amazon Cutting Your Product Titles to Just 75 Characters?
Amazon is shrinking product titles to 75 characters from 200, enforced 27 July 2026, and Carolyn Lowe explains exactly what to fix first.
Summary
Carolyn Lowe spent years at Dell — including running the consumer side of Dell.com — before leaving corporate life to build ROI Swift, an Austin agency that helps consumer brands grow profitably on Amazon. In this episode she and Matt dig into the single mistake she sees most often, which is founders throwing more money at ads when the real problem sits somewhere else entirely — a weak product page, a poor main image, or a listing the algorithm…
The skinny
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