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How to use Hollywood storytelling to build blockbuster brands with Greg Logan
Greg Logan on AI for Founders Founder of Narrativity | Author of Creating a Blockbuster Brand
Episode Summary: Greg Logan reveals how to use Hollywood storytelling techniques to transform brand messaging and engage customers emotionally. Backed by neuroscience and decades of experience, Greg explains why conventional marketing language fails and how to make your message unforgettable—even in the AI age.
Key Takeaways
People buy emotionally first, then justify logically.
Stories light up the entire brain, not just parts activated by data.
Make your customer the hero; your brand is the mentor…
The skinny
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