Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How a Pool Service Scaled to 25 Million by Fixing Scheduling
This episode dives into the story of a pool cleaning business in Phoenix that hit a wall at three million dollars in revenue. The founder, Maria Velez, was drowning in spreadsheets and phone calls trying to schedule her 12 technicians. Lucas breaks down how she implemented a dynamic scheduling system that considered traffic patterns, chemical delivery times, and customer windows. Within 18 months, the company grew to 25 million across three cities without adding a single new customer — just by increasing route density and technician utilization. Luna challenges whether the system would work…
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