Building Clout
Rachel Krupa is Founder of Krupa Consulting & The Goods Mart, a convenience store for a new generation. On this episode of ITS, Rachel and Ali talk about the different ways brands can use PR - from SEO strategy to thought leadership. They discuss driving momentum during moments of growth and moments of building, and how Rachel built the Goods Mart as a place to launch products into retail.
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The skinny
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