Latest / Massive Agent Podcast / How Agents Should Prepare for the Upcoming Recession

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How Agents Should Prepare for the Upcoming Recession · Massive Agent Podcast

0:00
SPEAKER_01: On this episode, we're going to talk about exactly what you should be doing as a realtor right now to prepare for the upcoming recession.
0:06
SPEAKER_01: It's already here, it's already changed, it's already shifted, but hopefully you're doing the right things to not just survive it, but to double your sales, potentially make more than you ever have while everyone else is fearful and possibly leaving the industry.
0:21
SPEAKER_01: Let's jump into the roadmap right now.
0:24
SPEAKER_00: The Massive Agent Podcast.
0:27
SPEAKER_00: We lead generation tips and strategies to give you more leads and sell more homes.
0:32
SPEAKER_01: I love to buy houses.
0:33
SPEAKER_01: I like to sell houses.
0:34
SPEAKER_00: It takes brass balls to sell it.
0:37
SPEAKER_00: Wait a minute.
0:38
SPEAKER_00: Leads a week.
0:41
SPEAKER_00: I've had better, better, oh have I got your attention now?
0:46
SPEAKER_00: Here's your host, Dustin Brome.
0:50
SPEAKER_01: What is up, guys?
0:51
SPEAKER_01: Welcome to episode 253 of the Massive Agent Podcast.
0:54
SPEAKER_01: I am your host, Dustin Brohm, and today we're gonna talk uh, well, some real talk.
0:59
SPEAKER_01: Okay.
1:00
SPEAKER_01: We are in a recession, technically, and it we're just starting to feel the effects with sales going down, um, home prices, or at least listing prices going down, buyer demand is dramatically through the floor, and uh listing inventory went through the roof.
1:17
SPEAKER_01: So it's it's flipped in just six months.
1:20
SPEAKER_01: It's completely flipped.
1:22
SPEAKER_01: And hopefully, what you as realtors are doing is changing as well.
1:27
SPEAKER_01: Okay, when things change so quick and so dramatically, you need to you need to be doing some stuff different.
1:34
SPEAKER_01: Now, that doesn't mean you need to do everything different.
1:37
SPEAKER_01: You're probably doing some stuff that you just need to double down on and do more of.
1:41
SPEAKER_01: So we're gonna talk about that.
1:42
SPEAKER_01: Okay, there's two main things that you as a real estate agent need to do to prepare for this recession that we're in or we're about to be in.
1:50
SPEAKER_01: Depends on how you look at it.
1:52
SPEAKER_01: All I know is this all the experts, like from Goldman Sachs, like those guys are like the wizards that run the planet, if we're being honest, right?
2:01
SPEAKER_01: Goldman Sachs, all the way down, uh, through the real estate industry, all the brightest minds, we're gonna see a big hit with sales.
2:09
SPEAKER_01: Fewer homes will be sold.
2:10
SPEAKER_01: Let me say this right up front, okay?
2:12
SPEAKER_01: If you are scared, the goal of this episode is to empower you so you're no longer fearful.
2:19
SPEAKER_01: When you are prepared, there's nothing to be scared about.
2:22
SPEAKER_01: When you're prepared and you know what to expect ahead of you, you know how shit's gonna play out, there's much less to be fearful of.
2:30
SPEAKER_01: So our goal here is to empower you.
2:32
SPEAKER_01: I understand if you're fearful, because the vast majority of us have never been in the real estate industry when the market has changed.
2:41
SPEAKER_01: I personally, I've been an agent for almost 12 years.
2:45
SPEAKER_01: I got in in 2011.
2:46
SPEAKER_01: It was after the market had already changed.
2:49
SPEAKER_01: I mean, it's now it shifted, but in a in a good way.
2:53
SPEAKER_01: It went from short sales and REO properties everywhere to super hot, you know, 47 offers on one property.
3:00
SPEAKER_01: So, you know, I saw it shift that way.
3:02
SPEAKER_01: It's now shifting the other way.
3:03
SPEAKER_01: So the vast majority of you guys have never seen that happen.
3:07
SPEAKER_01: But here's here's where it gets good.
3:10
SPEAKER_01: It doesn't matter.
3:11
SPEAKER_01: Because if you're doing the right things, if you're following the roadmap that's proven, it's going to work for you.
3:18
SPEAKER_01: And we have tools available to us right now today that did not exist in the last recession.
3:22
SPEAKER_01: They didn't exist.
3:23
SPEAKER_01: Right?
3:24
SPEAKER_01: Social media as it is today was not it, it wasn't even close back then.
3:29
SPEAKER_01: I think Facebook was barely around.
3:31
SPEAKER_01: It might have been the Facebook at the time.
3:33
SPEAKER_01: My space was still a thing.
3:34
SPEAKER_01: I was never actually on MySpace, actually.
3:36
SPEAKER_01: I never never got to participate in MySpace.
3:39
SPEAKER_01: Facebook was my first uh jump into social, but it we have so many tech tech tools and video cameras that are freaking incredible right on our phones that we carry around in our pockets all the damn time.
3:51
SPEAKER_01: And Androids too.
3:53
SPEAKER_01: I'm just kidding.
3:54
SPEAKER_01: The cameras are incredible.
3:56
SPEAKER_01: We have all the tools to be successful.
3:59
SPEAKER_01: So let's talk about what to do and how to do it.
4:01
SPEAKER_01: Uh, before I do that, I I do have a big announcement.
4:04
SPEAKER_01: If you guys follow me on Instagram and saw my stories, uh, you may have heard this already, because I do share things in my Instagram stories uh first, usually, and to the email list.
4:15
SPEAKER_01: So uh if you're not following me on Instagram, I'm a little I'm a little offended.
4:20
SPEAKER_01: I'm a little hurt.
4:22
SPEAKER_01: So I'd ask you, if you would, if you can find find it in the kindness of your heart.
4:28
SPEAKER_01: Actually, that's that's that's beggy.
4:30
SPEAKER_01: I'm I'm begging and needy, so don't do that.
4:32
SPEAKER_01: How about this?
4:33
SPEAKER_01: Go follow me at MassiveAgent on Instagram.
4:36
SPEAKER_01: If not, sucks for you.
4:38
SPEAKER_01: How about that?
4:38
SPEAKER_01: That's not very needy.
4:40
SPEAKER_01: That's better.
4:40
SPEAKER_01: Okay.
4:41
SPEAKER_01: So do that.
4:42
SPEAKER_01: Anyways, I announced a couple days ago a big announcement.
4:47
SPEAKER_01: So over the last four years, I've coached hundreds of agents in all, like I think in all the states in Canada.
4:54
SPEAKER_01: We we even have some agents um in Mexico and a couple in Europe, but I've coached a bunch of agents through the Massive Agent Society.
5:02
SPEAKER_01: What I've learned over the last four to five years of doing that is there's there's some members, some agents will rocket to success super fast.
5:13
SPEAKER_01: Okay.
5:13
SPEAKER_01: Everyone has the same level playing field, they're given the same playbook for the most part.
5:19
SPEAKER_01: Uh, not for the most part, they're they're literally given the same program.
5:21
SPEAKER_01: They have access to the same deal.
5:23
SPEAKER_01: And some of them rock it to success, and some don't do shit.
5:26
SPEAKER_01: Or they do shit and get no results.
5:30
SPEAKER_01: So I'm like, how do some people sell dozens of homes in their first month or two and others never do?
5:37
SPEAKER_01: I noticed something pretty huge because I've been looking at it and I'm like, what are the what's the common theme here?
5:42
SPEAKER_01: What why are some agents so successful so fast and others are not when they're following the same play?
5:48
SPEAKER_01: They're running the same play.
5:50
SPEAKER_01: I noticed something pretty huge.
5:51
SPEAKER_01: Okay, tactics and strategies and how-to and information, they're just not enough.
5:57
SPEAKER_01: They're hugely important, but it's just not enough.
6:00
SPEAKER_01: If they were, then everyone would be getting results with the information, right?
6:05
SPEAKER_01: So there must be something else.
6:07
SPEAKER_01: Well, what is it?
6:09
SPEAKER_01: Okay, we rec re recently we completely restructured um and improved this society to not just give you step-by-step instructions, not just a step-by-step roadmap, but to to actually help you to improve and grow the roots, the roots of the tree that create the fruits.
6:29
SPEAKER_01: If everyone's just focusing on the damn fruits, the results.
6:33
SPEAKER_01: But what creates those?
6:35
SPEAKER_01: It's a solid foundation, the solid foundation that you are working with.
6:38
SPEAKER_01: I'm talking about your mindset, the way you think, the way you think about yourself, the expectations you have of yourself and of your career.
6:46
SPEAKER_01: Are you confident?
6:47
SPEAKER_01: Are you not?
6:48
SPEAKER_01: All of these things, okay?
6:49
SPEAKER_01: Your mindset.
6:50
SPEAKER_01: So it's been really cool to see that that is those who really have a dialed-in mindset rocket to success.
6:59
SPEAKER_01: Even those that, you know, the mindset kind of is broken, they're still getting some results, but not to the same level.
7:04
SPEAKER_01: But here's what's cool, okay?
7:05
SPEAKER_01: So the special announcement is this as of today, right now, the Massive Agent Society is reopened for new members.
7:11
SPEAKER_01: We're totally um registration's open.
7:14
SPEAKER_01: It will be for about a week.
7:16
SPEAKER_01: And you need to see what the brand new society is all about because we've we've restructured it, we've improved it, and it's not what it was a year ago.
7:26
SPEAKER_01: It's not what it was four years ago.
7:28
SPEAKER_01: So if you've ever looked at it before and you think you know what it is, I promise you you do not.
7:33
SPEAKER_01: I challenge you today.
7:35
SPEAKER_01: Uh, if you're wanting the exact blueprint for what you should be doing as an agent in this market, go to MassiveAgentSociety.com and get all the details.
7:45
SPEAKER_01: All your questions will be answered there.
7:46
SPEAKER_01: There's a video.
7:47
SPEAKER_01: Uh, you can scroll the page and it gives you all the answers in a very easy to digest, easy to understand way.
7:53
SPEAKER_01: Um, we also just released a new top-tier platinum partners private one-on-one mentorship program that I'm doing.
8:00
SPEAKER_01: Uh, there's only a few spots for that, so you can check out the details for that there too.
8:04
SPEAKER_01: But uh go check it out, guys.
8:06
SPEAKER_01: I'm super proud of this and really excited to welcome new members to the group over the next week.
8:10
SPEAKER_01: Massiveagentsociety.com.
8:13
SPEAKER_01: Okay, before we dive into the two things or the two main areas that you need to focus on going into this recession to not just survive but to thrive.
8:24
SPEAKER_01: Need to give you a shout, uh, sorry, need to give KCM a shout out and give you guys a chance to get a discount on keeping current matters.
8:31
SPEAKER_01: KCM, keeping current matters, is probably the best source of information, aside from broke agent media or housing wire or inman or some of these, but KCM takes all the data and they they they they dumb it down, right?
8:48
SPEAKER_01: They're like, okay, here's what it means, and here's visually some graphics so that you can understand the shit.
8:53
SPEAKER_01: Here's what it means, here's what to expect.
8:55
SPEAKER_01: If you want to understand the situation we're in right now with the economy, with the market, with housing, and you want to help your clients and the viewers of your videos understand what's going on, you need to have a cheat code.
9:08
SPEAKER_01: And KCM, keeping current matters, is that cheat code.
9:11
SPEAKER_01: And what's super cool because this program is a member of the Broke Agent Media Network now.
9:16
SPEAKER_01: We're part of BAM.
9:18
SPEAKER_01: So because of that, I can offer you guys and extend to you guys the um the discount for BAM for keeping current matters.
9:26
SPEAKER_01: So all you need to do is go into the show notes if you're listening to the podcast or the description if you're watching on YouTube and click the link for keeping current matters and get the BAM discount and uh and just see what they're all about.
9:38
SPEAKER_01: If you're hearing about it for the first time, totally cool.
9:40
SPEAKER_01: But I promise you, keeping current matters is a cheat code when it comes to being informed and knowing exactly how to educate your clients, your prospects, your family, your viewers so that they'll understand the news.
9:54
SPEAKER_01: So they'll understand the numbers and so that you can know what to expect and how to guide them and advise them properly.
10:00
SPEAKER_01: And lastly, November in Vegas.
10:04
SPEAKER_01: There's a very high-level uh real estate event happening in Vegas at the Cosmopolitan.
10:09
SPEAKER_01: You can hang out with industry legends like Tom Ferry, John Shepplach.
10:14
SPEAKER_01: Guys, if you John Shepplach is a fucking boss.
10:16
SPEAKER_01: Okay, this guy is incredible.
10:18
SPEAKER_01: If you've ever heard John Sheplak talk, he is a fucking boss.
10:22
SPEAKER_01: He coaches all the top agents in the industry.
10:25
SPEAKER_01: Like any household name, big shot real estate agent that sells thousands of homes, they're all coached by John Sheplack.
10:31
SPEAKER_01: He's amazing.
10:32
SPEAKER_01: He's gonna be there, Tom Ferry's gonna be there, and they're all coming together for the real estate event of the year called FubCon, follow-up boss convention.
10:39
SPEAKER_01: This high-level event is taking place in Vegas.
10:41
SPEAKER_01: Uh, and here's what's cool: I haven't seen this done before, and I've been to a lot of events.
10:45
SPEAKER_01: The price of your ticket includes the three-night stay at the cosmopolitan at a luxury resort, which is a Marriott, by the way.
10:52
SPEAKER_01: So Bonvoy points, if you're a Marriott guy like me, that's included.
10:57
SPEAKER_01: A three-night stay at the cosmopolitan is included with the ticket and most of your meals.
11:02
SPEAKER_01: So to register for that, go to fubcon.com, f ubc-o-n.com, and check that out.
11:08
SPEAKER_01: Probably one of the coolest events I've seen in a long time.
11:12
SPEAKER_01: Let's talk recession.
11:14
SPEAKER_01: Let's talk preparedness for the recession.
11:17
SPEAKER_01: There's two main areas that you guys need to focus on for increase.
11:20
SPEAKER_01: There's two main things you need to increase.
11:23
SPEAKER_01: One, you may already be doing.
11:25
SPEAKER_01: Number two, you it might not even be on your radar.
11:28
SPEAKER_01: You may be overthinking it.
11:29
SPEAKER_01: And what I'm about to share with you is what I'm sharing with my private one-on-one coaching clients.
11:34
SPEAKER_01: Um, I had a few the few that I work with uh had a call on our call earlier this week.
11:40
SPEAKER_01: This is exactly what I told them, and I'm gonna tell you guys because it's freaking important.
11:44
SPEAKER_01: Two main areas you need to focus on for increase, okay?
11:47
SPEAKER_01: Number one is increase your visibility and your credibility.
11:51
SPEAKER_01: You gotta do both.
11:52
SPEAKER_01: You can't just be seen more because if you're seen more but you don't have any credibility, you're just a fucking clown.
11:58
SPEAKER_01: Or or at a minimum, you're just not trusted.
12:00
SPEAKER_01: Okay, it's like, oh, that's a great video, but eh.
12:03
SPEAKER_01: Okay, you need to have credibility, so you need to teach somebody something.
12:07
SPEAKER_01: You need to show that you know what you're talking about, you need to deliver it with confidence.
12:12
SPEAKER_01: All those things deliver and help people get uh see you with credibility, but you also have to be seen more often.
12:19
SPEAKER_01: This is not new if you've listened to this show.
12:21
SPEAKER_01: If if this is your first episode, maybe it's new to you.
12:24
SPEAKER_01: If you've listened to more than one episode, you hear me talk every single fucking week about how important it is to be visible and to increase your exposure.
12:34
SPEAKER_01: And at times like this, where the market is shrinking, it's contracting, agents are freaking out, and homes are fewer homes are being sold.
12:43
SPEAKER_01: It's never been more important to be seen by the people you want to hire you.
12:49
SPEAKER_01: Now, there's a lot of places to do that.
12:51
SPEAKER_01: Number one is the internet, because that's where everyone is.
12:54
SPEAKER_01: All the eyeballs are on the internet, they're on social media, they're all they're on Instagram, they're on TikTok, they're on YouTube, right?
13:00
SPEAKER_01: So you have to be seen there.
13:02
SPEAKER_01: Yes, there's other ways to market that are offline, of course.
13:06
SPEAKER_01: Door knocking, cold calling, um, mailers, postcards, door hangers, all that stuff, right?
13:12
SPEAKER_01: And and that stuff can work.
13:13
SPEAKER_01: Bus benches, billboards, that stuff can work in conjunction with a great online strategy.
13:18
SPEAKER_01: You have to nail your visibility and your credibility.
13:23
SPEAKER_01: The easiest way to do that, the shortest path between A and B is videos.
13:30
SPEAKER_01: Videos that teach something that is helpful to your ideal audience.
13:36
SPEAKER_01: When you teach somebody something, they see you as when you when you teach somebody something, you are now the advisor, the teacher.
13:46
SPEAKER_01: Look back at every teacher you ever had.
13:48
SPEAKER_01: I mean, aside from the the one random, you know, asshole who didn't do shit.
13:53
SPEAKER_01: Most teachers you had respect for.
13:55
SPEAKER_01: You found them credible, you looked up to them.
13:59
SPEAKER_01: And that's what happens when you teach somebody something.
14:01
SPEAKER_01: So focus on doing that.
14:03
SPEAKER_01: And if you're if you're following my playbook that I'm copying from others, you know, start with a great hook in your videos and deliver something as concisely as possible.
14:13
SPEAKER_01: And just look at what the other real estate creators are doing and do your own version of that.
14:18
SPEAKER_01: Do your own version of that.
14:19
SPEAKER_01: You don't have to recreate the wheel.
14:21
SPEAKER_01: You just have to follow the formula, do it uh in a way that connects with people and teaches them something.
14:29
SPEAKER_01: Okay.
14:30
SPEAKER_01: You can obviously do the trends on TikTok where you're pointing to words or you know, you're dancing or whatever, you know, you're grabbing the words, holding it for a second, then releasing them.
14:38
SPEAKER_01: You know, that that latest trend that's going on.
14:41
SPEAKER_01: That's all good because that helps get people to see you, but then once they see you and go to your profile, what else do they see?
14:47
SPEAKER_01: Hopefully, they see a bunch of other stuff, and then they're like, oh, it's worth following you because wow, that's cool.
14:53
SPEAKER_01: I like that.
14:54
SPEAKER_01: That interests me, that interests me, and they can see it.
14:56
SPEAKER_01: That's how it works.
14:57
SPEAKER_01: You get someone, you gotta get attention with a video first.
15:01
SPEAKER_01: You gotta get attention first.
15:03
SPEAKER_01: Then you gotta once once they're looking at you, you have to back it up with some substance.
15:08
SPEAKER_01: That's what needs to show on your profile.
15:11
SPEAKER_01: So the number one thing to focus on going into this recession to grow your sales is increase the hell out of your visibility.
15:21
SPEAKER_01: If you have not started doing videos yet, you must start.
15:25
SPEAKER_01: You are not gonna be able to weather this storm if you're not doing consistent video on social media.
15:31
SPEAKER_01: I'm sorry, but that's just the way it is.
15:34
SPEAKER_01: That's where everyone's attention is, that's where all your competitors are getting attention.
15:39
SPEAKER_01: You need to be there too because someone needs your voice.
15:42
SPEAKER_01: They need to hear it from you.
15:45
SPEAKER_01: Everyone else is just like talking through them.
15:47
SPEAKER_01: You need when you say it to the right people, it will connect with them in a way that has not happened yet.
15:53
SPEAKER_01: And they're going to thank God that they came across your video.
15:56
SPEAKER_01: You may only get 72 views on that video.
15:59
SPEAKER_01: You may only get 16 views on that video, but those 16 views could have a major impact on someone, and they finally hear the message that you're trying to get across, and guess what?
16:09
SPEAKER_01: They hire you or they refer you to their sister-in-law who's about to buy a house.
16:13
SPEAKER_01: That's how it works.
16:15
SPEAKER_01: You have to show up on social and be helpful and be an advisor and be a lighthouse in the storm and make sure you're you're taking complex concepts and dumbing them down and explaining exactly what they mean.
16:28
SPEAKER_01: Okay, interest rates are at 7 plus percent.
16:30
SPEAKER_01: What does that mean?
16:32
SPEAKER_01: What does it mean to a buyer?
16:34
SPEAKER_01: What does it mean to an investor?
16:35
SPEAKER_01: What does it mean to a seller?
16:36
SPEAKER_01: What do the market conditions mean?
16:39
SPEAKER_01: If there's more listings and fewer buyers, what does that mean if somebody wants to buy a house to upsize or they want to sell their house, buy a new one to downsize?
16:50
SPEAKER_01: What does that mean for them and their situation?
16:52
SPEAKER_01: Explain it as plainly as possible.
16:55
SPEAKER_01: And if you so if you haven't started video, start.
16:59
SPEAKER_01: It's not a choice anymore.
17:01
SPEAKER_01: If you have been doing videos, then you need to have those videos on all platforms every day.
17:09
SPEAKER_01: If you're just doing stuff on Instagram, take it and put it on TikTok and YouTube Shorts and LinkedIn and everywhere else.
17:15
SPEAKER_01: There's no excuse not to.
17:17
SPEAKER_01: You can hire someone.
17:18
SPEAKER_01: Hell, there's even solutions out there.
17:20
SPEAKER_01: There's one.
17:21
SPEAKER_01: Um let's see.
17:23
SPEAKER_01: I'm I'm setting this up for myself just to make posting on all the different platforms a little bit easier.
17:27
SPEAKER_01: I think it's called uh God damn it.
17:30
SPEAKER_01: Oh, repurpose.io.
17:32
SPEAKER_01: So I know that in the past I've had a link for this.
17:35
SPEAKER_01: So MassiveAgent Podcast.com slash um god damn it, MassiveAgent Podcast.com slash repurpose.
17:44
SPEAKER_01: Check that out.
17:44
SPEAKER_01: I believe there's a discount for it, but it's like twenty, twenty five bucks a month.
17:48
SPEAKER_01: And what it will let you do, because look, time you don't have all the time in the world.
17:53
SPEAKER_01: I totally get it.
17:54
SPEAKER_01: I don't have all the time in the world.
17:55
SPEAKER_01: I'm doing my best.
17:56
SPEAKER_01: I'm trying to be have my content on all the platforms, and I have to hire people in order to make that possible.
18:03
SPEAKER_01: You may need to do that.
18:04
SPEAKER_01: I you may need to do that.
18:06
SPEAKER_01: You have to doing one video on one platform, even if it's daily, is just not enough.
18:11
SPEAKER_01: You've got to you've got to get maximum exposure.
18:14
SPEAKER_01: So, what if you could take that video, post it on Instagram, and then it automatically goes to TikTok without the watermark, by the way, because uh this I want to call it re recaptivate, not recaptivate.
18:27
SPEAKER_01: Um, repurpose.
18:28
SPEAKER_01: This this repurpose platform will actually strip the watermark and post it to TikTok.
18:33
SPEAKER_01: It will post it to YouTube Shorts, it'll post it to LinkedIn, it'll post it to Twitter if you want it there, it'll post it to Facebook as a reel, all by posting it in one place, which you're already doing anyways.
18:43
SPEAKER_01: So go check out massive agentpodcast.com slash repurpose, and it's a really freaking cool app that um or a service that will make this so much faster and easier so you can still do the one video, post it in one place, but it goes everywhere.
18:58
SPEAKER_01: If you can do different content on multiple platforms every day, do that.
19:04
SPEAKER_01: Here's I need to dive into some nuance for a second.
19:09
SPEAKER_01: On one s out of one side of my mouth, I'm saying focus on one platform and can post consistently there every day.
19:17
SPEAKER_01: Just worry about one platform.
19:19
SPEAKER_01: That is for the people who are who haven't started yet.
19:22
SPEAKER_01: That advice is for those who need to get in the game.
19:25
SPEAKER_01: They're not in the game.
19:26
SPEAKER_01: If you are in the game, if you are creating content, even if it's not consistent, it's semi-regular, you have to make it more regular, more consistent, and get it in all the places.
19:38
SPEAKER_01: You have to get on all the platforms.
19:40
SPEAKER_01: You just have to.
19:41
SPEAKER_01: That is the game, and if you do that, I promise you, your exposure, your credibility will go through the roof because your competition, who's doing those things, will be going down.
19:51
SPEAKER_01: You're gonna have less competition on social media than you do right now.
19:55
SPEAKER_01: That's pretty cool.
19:57
SPEAKER_01: It sucks that some agents are gonna be leaving the industry, but they're not doing these things.
20:01
SPEAKER_01: They're not willing to do the hard work.
20:02
SPEAKER_01: I know this is not easy shit.
20:04
SPEAKER_01: It's not.
20:05
SPEAKER_01: It's simple, but it's not easy.
20:08
SPEAKER_01: But that's where that's where the gold is.
20:11
SPEAKER_01: When you're willing to do the shit that is not easy and you do it consistently over time, you will be rewarded with success.
20:19
SPEAKER_01: That is how it works.
20:21
SPEAKER_01: But you've got to pay the dues first.
20:22
SPEAKER_01: And if you're listening right now and you're willing to pay the dues, if you're thinking in your head, I'm willing to do that shit, show me.
20:28
SPEAKER_01: Show me you're willing to do that shit for more than a week.
20:32
SPEAKER_01: You gotta do videos for more than a week, more than a month.
20:34
SPEAKER_01: Just do videos every day and make it a habit.
20:38
SPEAKER_01: It's just part of what you do.
20:40
SPEAKER_01: That's what I've done.
20:41
SPEAKER_01: I don't think about, okay, I'm gonna do it until 2024 and then I'll stop.
20:45
unknown: No.
20:46
SPEAKER_01: I just do it every day.
20:47
SPEAKER_01: I just do it every day.
20:49
SPEAKER_01: That's just part of my life.
20:51
SPEAKER_01: Makes it a lot easier when you don't have an end date on it.
20:54
SPEAKER_01: So do that.
20:55
SPEAKER_01: That advice is for those who are in the game already doing video.
20:58
SPEAKER_01: If you're brand new, haven't done it before, just wondering how to get started, that advice is not for you.
21:03
SPEAKER_01: It's not realistic.
21:04
SPEAKER_01: So know where you are in that advice.
21:08
SPEAKER_01: Guys, this does not have to be a scary recession, a scary market shift.
21:14
SPEAKER_01: If you're unprepared, it is scary.
21:17
SPEAKER_01: The second thing you need to increase, so it's not just about visibility and credibility.
21:23
SPEAKER_01: You need to increase the ex expectations you have of yourself.
21:27
SPEAKER_01: You need to increase and expand the belief that you have at your core that you do deserve the success that you're striving for.
21:36
SPEAKER_01: The goals that you have for yourself, you need to think like someone who achieves those.
21:42
SPEAKER_01: If you are right now selling 15 homes a year and you're like, I'm gonna get to a hundred sales a year, then you'd better believe that you can do that.
21:51
SPEAKER_01: This is look, this is this is where I'm gonna lose some of you, unfortunately.
21:55
SPEAKER_01: I'm gonna lose some of you because this is not the sexy advice.
21:58
SPEAKER_01: This is not the shock.
22:00
SPEAKER_01: Shiny object that a lot of you want.
22:02
SPEAKER_01: You guys want the magic pill.
22:05
SPEAKER_01: You don't want to exercise, you just want the results.
22:08
SPEAKER_01: Well, it doesn't work that way, does it?
22:11
SPEAKER_01: So this is where you really need to focus, especially if you're fighting and you're like, oh, just give me some tactics, dude.
22:21
SPEAKER_01: It's not only about tactics.
22:24
SPEAKER_01: You could do all the right things, you could do all the videos, post them in all the places, do it consistently every single day, but at some point you're gonna hit a ceiling.
22:32
SPEAKER_01: Your financial thermostat, so to speak.
22:35
SPEAKER_01: If you guys have not read Secrets of the Millionaire Mind by T.
22:38
SPEAKER_01: Harvecker, run, don't walk to get that.
22:42
SPEAKER_01: Okay, this is you can get that over on my um, I don't know if I've tell told you about this on the podcast before, but the Massive Agent Book list for real estate agents.
22:51
SPEAKER_01: I have an Amazon book list.
22:53
SPEAKER_01: You just need to go to uh Massive Agent Podcast.com slash Amazon, or maybe it's slash books.
23:00
SPEAKER_01: Just do MassiveAgent Podcast.com slash Amazon and you'll see my book list for real estate agents.
23:06
SPEAKER_01: Secrets of the Millionaire Mind by T Har Vecker is a must.
23:10
SPEAKER_01: What it taught me many, many years ago before I was even in real estate is we all have a financial thermostat and it's set to a certain amount.
23:18
SPEAKER_01: Because you notice some people, they just seem to always be hitting this ceiling.
23:22
SPEAKER_01: And even if they have a breakout year, they tend to come right back down to that average, to that financial thermostat.
23:27
SPEAKER_01: So if you have your financial thermostat set to$100,000 a year, you may have a breakout year and make$150, but then you start to do certain things to bring yourself back down.
23:37
SPEAKER_01: Like maybe you take your foot off the gas because you're like, oh, I'm feeling good, I'm feeling comfortable.
23:41
SPEAKER_01: So you stop or you let off, or you start to self-sabotage, or you start to procrastinate, or you you piss your money away on dumb shit.
23:49
SPEAKER_01: I don't know.
23:50
SPEAKER_01: But we we end up at back at that thermostat.
23:53
SPEAKER_01: Like in your house, when you have the thermostat set to 72, if all of a sudden it gets hotter, thermostat kicks on, goes right back down to 72.
24:01
SPEAKER_01: Even though it spiked up to 80 for a minute, thermostat brought it back down.
24:05
SPEAKER_01: That's happening in your brains.
24:06
SPEAKER_01: That's how we're all programmed.
24:08
SPEAKER_01: When you understand that, it gets a lot easier.
24:12
SPEAKER_01: So you need to be aware of the concept, and then you need to do the things that will increase your financial thermostat.
24:19
SPEAKER_01: It starts with reading the book Secrets of the Millionaire Mind by T.
24:22
SPEAKER_01: Harvecker.
24:23
SPEAKER_01: Also, you need to be doing hard things and you need to be pushing yourself on a daily basis.
24:28
SPEAKER_01: When you do hard things and accomplish them and push yourself and do one more, pretty soon you're gonna be like, holy shit.
24:37
SPEAKER_01: Yeah, I'm I'm not the hundred thousand a year agent anymore.
24:40
SPEAKER_01: I'm the half a million a year agent.
24:42
SPEAKER_01: And when you feel that way and you act that way and you think that way, and you have deep belief, guess what happens?
24:49
SPEAKER_01: The results follow.
24:50
SPEAKER_01: You attract those results into your life.
24:52
SPEAKER_01: But it feels normal when it's happening because you are that person.
24:57
SPEAKER_01: You have to increase who you are as a person instead of just only doing the tactics.
25:04
SPEAKER_01: You've got to increase who you are as a person.
25:06
SPEAKER_01: Another great book is The Power of One More by Ed Milette.
25:12
SPEAKER_01: Absolutely incredible book.
25:13
SPEAKER_01: If you're watching on YouTube, it's this one, Power of One More, Ed Milette.
25:18
SPEAKER_01: Absolutely incredible book.
25:20
SPEAKER_01: You read those two together or listen to them on Audible, they will change your life.
25:25
SPEAKER_01: If you do that while you're doing the tactics and you're doing it consistently and you're doing all the stuff we talk about on the show, I promise you you will thrive and dominate during this recession.
25:37
SPEAKER_01: Everyone else is freaking out.
25:39
SPEAKER_01: Why do you have to participate?
25:41
SPEAKER_01: I chose a long time ago, in the next recession, the next downturn, the next shift, will be my time to shine.
25:48
SPEAKER_01: Will be my time to grow and to 10x.
25:54
SPEAKER_01: Why?
25:55
SPEAKER_01: Who says that I have to participate in the recession?
25:59
SPEAKER_01: Who says that you have to?
26:00
SPEAKER_01: I choose not to.
26:02
SPEAKER_01: So choose not to.
26:04
SPEAKER_01: Choose to thrive and dominate and grow right now while everyone else is fearful.
26:10
SPEAKER_01: There's really never been a better time.
26:12
SPEAKER_01: It's much harder to thrive and to dominate and to take over and get really fast results when it's just easy for everyone to do.
26:21
SPEAKER_01: When all you have to do is put a sign in the front yard and the thing sells for 50k over asking price.
26:25
SPEAKER_01: That's not hard.
26:26
SPEAKER_01: That's easy.
26:26
SPEAKER_01: Any any fucking agent can do that.
26:29
SPEAKER_01: Any agent can do that shit.
26:31
SPEAKER_01: But now it takes some skill, it takes some marketing, it takes some creativity and some um some strategy, if you will.
26:40
SPEAKER_01: Now you now you gotta earn it.
26:42
SPEAKER_01: That's where the real stars shine.
26:45
SPEAKER_01: And if you decide you are one and you start to program yourself to think and act and believe that you are, guess what?
26:52
SPEAKER_01: You are.
26:53
SPEAKER_01: It really is that simple.
26:54
SPEAKER_01: It's not necessarily that easy, but it is that simple.
26:58
SPEAKER_01: So don't, please, for the love of God, don't only focus on the tactical things.
27:06
SPEAKER_01: You've got to be working on exercising your brain, making that stronger, raising that financial thermostat.
27:12
SPEAKER_01: Please go read Secrets of the Millionaire Mind by T Harvecker or um and The Power of One More by Ed Milette.
27:19
SPEAKER_01: And if you don't read and you want to listen, that's fine.
27:20
SPEAKER_01: I don't care.
27:21
SPEAKER_01: Um, if you guys have never used Audible before, you can actually go to massive agentpodcast.com slash audible and you get a free audiobook.
27:30
SPEAKER_01: If you're if you've ever used Audible before, it won't let you.
27:33
SPEAKER_01: You know, it's for first time users only.
27:35
SPEAKER_01: But if if you're like, oh yeah, I've never used Audible, now's a good time.
27:38
SPEAKER_01: There you go.
27:40
SPEAKER_01: Go use go use that link and you get a free audiobook.
27:43
SPEAKER_01: And uh that'll save you 15 or 20 bucks, so that's cool.
27:48
SPEAKER_01: Guys, I am excited.
27:51
SPEAKER_01: I'm excited for this recession, I'm excited for this shift, I'm excited for all the awesomeness that's already happened, and I hope you are too.
27:59
SPEAKER_01: When you are prepared and you become the person who expects to thrive, you will, but you've got to work on yourself.
28:09
SPEAKER_01: I challenge you guys, if you've ever looked into the Massive Agent Society before, throw out anything you think you know about it.
28:15
SPEAKER_01: You've got to go to the new website and look at how it's structured now.
28:19
SPEAKER_01: It's a totally new program, MassiveAgenSociety.com.
28:22
SPEAKER_01: We focus not only on the results, but the foundation.
28:26
SPEAKER_01: Not only the fruits, but the roots.
28:28
SPEAKER_01: We focus on both.
28:30
SPEAKER_01: And that's what's missing from a lot of programs, a lot of coaches, a lot of anything.
28:35
SPEAKER_01: Like it's just too much focus on here's the tactics to get the results.
28:39
SPEAKER_01: But then there's a reason why some people get no results and others do.
28:43
SPEAKER_01: So we fixed it.
28:44
SPEAKER_01: Check that out.
28:46
SPEAKER_01: And reminder our massive agent video challenge, the 30-day video challenge, 30 days straight of videos posting online, uh talking to the camera.
28:56
SPEAKER_01: Use massive hashtag massive agent challenge.
28:59
SPEAKER_01: A lot of you guys have already done that.
29:00
SPEAKER_01: I love going to the hashtag massive agent challenge and looking at some of those videos.
29:04
SPEAKER_01: Some of you guys are more consistent than others.
29:06
SPEAKER_01: Totally cool.
29:07
SPEAKER_01: But tag me somewhere in it, use the hashtag so that I can see it.
29:11
SPEAKER_01: And at the end of the 30 days, I think we have another week or so left.
29:14
SPEAKER_01: Uh, there will be a special private zoom with me where you can ask me anything, and it's only for those who completed the 30-day challenge.
29:21
SPEAKER_01: Um, even if if you're just hearing about it now and you start and you start using the hashtag and you do it every day until the end of the challenge, you can join the zoom as well if you're just hearing about it.
29:30
SPEAKER_01: Totally cool.
29:31
SPEAKER_01: But we're going to take you kicking and screaming to do the things required to be successful.
29:39
SPEAKER_01: You've got to meet us halfway.
29:41
SPEAKER_01: You got to meet us halfway and do that shit.
29:43
SPEAKER_01: Appreciate you guys listening.
29:45
SPEAKER_01: I hope you feel empowered.
29:47
SPEAKER_01: I hope you see a path.
29:48
SPEAKER_01: I hope you see the light at the end of the tunnel.
29:50
SPEAKER_01: I hope you see a way for you to really have your best year of your career, even if you're brand new.
29:57
SPEAKER_01: Great.
29:57
SPEAKER_01: You're getting in at a great fucking time.
30:00
SPEAKER_01: Because you you didn't build up bad habits.
30:02
SPEAKER_01: Like agents that have been active for you know five, six, seven years, they have a bunch of bad habits.
30:08
SPEAKER_01: Lazy.
30:09
SPEAKER_01: Because it's been easy.
30:10
SPEAKER_01: It's been easy.
30:12
SPEAKER_01: You have a chance right now to build great habits, become a great marketer, become a great listing agent, learn how to you know, learn some sales and persuasion, learn how to be a great content creator and get steam, build your credibility and visibility, all that stuff.
30:29
SPEAKER_01: This is the best opportunity.
30:31
SPEAKER_01: This this is when your competition is thinning out, when your competition is going down, and the and the number of people creating real estate content on social is going down, that is a good thing for the doers who are about to kick some serious fucking ass.
30:47
SPEAKER_01: Love it.
30:48
SPEAKER_01: Love you guys.
30:48
SPEAKER_01: Thank you so much for listening.
30:49
SPEAKER_01: Have a great fucking weekend.
30:51
SPEAKER_01: I'm I'm fired up.
30:52
SPEAKER_01: I'm gonna go record some more videos.
30:53
SPEAKER_01: I'm I'm gonna record two goddamn YouTube videos this week.
30:56
SPEAKER_01: How about that?
30:56
SPEAKER_01: Don't hold me to that.
30:58
SPEAKER_01: I might post one of them next week, but still, see them even hitting the mic.
31:01
SPEAKER_01: Guys, appreciate it.
31:02
SPEAKER_01: Have a great weekend.