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Kevin Watkins of Farewell on Web Design, AEO and Staying Ahead of AI
AI makes it easy to launch a website, but a cheap site that looks like every other one, or that search engines can't see, can do more harm than good.
On Pathmonk Presents, host Adrián García Ramos talks with Kevin Watkins, founder and CEO of Farewell, a website and branding agency in Oregon that mostly works with membership-driven and event-based organizations. Kevin explains how Farewell builds sites that are technically sound and still look good. That includes SEO and AEO optimization, schema markup, an LLMS.txt file and accessibility. He also explains why he sees AI as a way to give…
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