Latest / The Wellness in Hospitality Podcast
145. Why Before What How And What: The Wellness Value Iceberg
Most wellness concepts don’t fail because they lack beautiful facilities or trending treatments.
They fail because they were built from the top of the iceberg down, not from the base up.
Over the years, I’ve worked with wellness founders, hotel owners, and consultants who deeply care about doing wellness properly. Their intention is solid. Their belief in wellness is genuine.
And yet, many still ask the same question:
“What kind of wellness offering should I build?”
That question is already part of the problem.
In this episode, I unpack the single distinction that explains why some wellness…
The skinny
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