Latest / FWRD: An EasyCare Podcast
The Digital Why: Your Website is the New Showroom
What if your dealership website worked like your best employee—always converting, engaging, and selling 24/7?
In this episode, Russell Hill returns to the FWRD Podcast to share how Fixed Ops Marketing rebounded from a near acquisition to scale past 600 stores through digital innovation and smarter service strategies. Russell and host Corey Smith dive into:
Why 30% of dealership website visitors come for service content—and often leave unsatisfied
The “three-click rule” and how it impacts engagement and retention
The growing role of AI in predictive maintenance and mobile service
How to reduce…
The skinny
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