When Mortgages Become A Commodity
Borrowers aren’t waking up thinking, “How do I commoditize my loan officer?” But when mortgage rates feel painfully high, the natural reaction is to shop, compare, and chase the lowest number. We talk through why that totally normal behavior can still create a dangerous outcome for mortgage professionals: clients stop seeing any meaningful difference between lenders, and the whole relationship collapses into a rate quote and a Loan Estimate that looks identical everywhere.
We also get into how AI is changing the game. It’s never been easier for someone to collect three quotes, upload them…
The skinny
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