Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Making SEO Work For PR & Comms -- Justin Seibert // Direct Online Marketing
Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. The importance of links and domain authority cannot be underestimated in SEO and PR/communications strategy. They are seen by Google as a vote of credibility for a website and those who value them and incorporate them into their overall strategy have seen positive results. Today, Justin discusses the overlap between SEO and some other marketing channels. Show Notes
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