Latest / Mortgage Marketing Radio / Voice Notes: Testing Google's NotebookLM

Transcript

Voice Notes: Testing Google's NotebookLM · Mortgage Marketing Radio

• 0:00
  Hey, my friend. What's up? This is Jeff Zimfer, host of the mortgage marketing radio podcast.
• 0:16
  Appreciate you tuning in. As I record this Thursday, December 19th. Normally, what I'd like to do
• 0:22
  is I'm adjusting my content strategy to now do my best to create two episodes per week,
• 0:29
  one of which you may have already listened to, which was released last Friday. It's called voice notes.
• 0:37
  And because of my travel schedule this week, I got a little bit behind in terms of content creation
• 0:42
  and also publishing one interview, which is the two episodes per week. So here's what we're doing.
• 0:48
  I'm getting this to you because it is sort of a voice note, but also I think really cool and
• 0:54
  valuable. And you'll find some, find it useful considering thinking about how you might be able to
• 0:59
  use this tool in your business. So let's consider this a voice note for this this week, this
• 1:06
  episode and what I've been thinking about and what I've been thinking about is AI. And I've been
• 1:11
  spending a decent amount of time looking at different applications and use cases for AI in a way
• 1:16
  that doesn't jeopardize my brand voice brand reputation, doesn't cheapen the tone or the voice
• 1:25
  of my brand. I don't want to become one of those people who's obviously using AI
• 1:31
  and just post in content that's obviously created by AI. Now with that said,
• 1:37
  why I'm investigating AI is because I think there's tremendous application for streamlining
• 1:43
  output and streamlining process and creating and writing and distribute distributing.
• 1:48
  And that's what today's episode is all about is I decided to test out Google Notebook LM.
• 1:56
  It is, I'm on the webpage right now, it's notebooklm.google put a link in the show notes,
• 2:01
  but it is the ultimate tool for understanding the information that matters most to you. It's Bill
• 2:04
  with Gemini 2.0. And when it is, it's your personalized AI research assistant. So if you check
• 2:10
  it out, you probably know what I'm talking about. If you haven't yet, I'm really kind of getting
• 2:15
  fascinated with it, especially as I see more people I follow start to use it. And so today is my test
• 2:21
  for that. And I'll tell you about that just a second, but I want to tell you what it can do.
• 2:25
  You can upload your sources of content, PDFs, websites, YouTube videos,
• 2:30
  audio files, Google docs, Google slides, and notebooklm will summarize them and make interesting
• 2:36
  connections between topics. And this is all again running on Gemini 2.0. And a lot of different
• 2:42
  use cases here. So you can get instant insights and a personalized AI expert to help you discover and
• 2:49
  find the key information that matters to you from whatever that piece of content that it is that
• 2:55
  you're uploading. You can use their audio overview feature and turn your sources that I just
• 3:01
  mentioned into engaging deep dive discussions with one click. And I'm just scratching the surface
• 3:08
  here in terms of what you can do. So let me quickly unpack how I've used this for today's episode.
• 3:14
  So I'm in my dashboard. And what I've done is I've uploaded a transcript from a webinar that I did.
• 3:20
  The title of the webinar is how the top 1% get agent referrals. One of the things you can do
• 3:26
  is you can actually now take whatever it is that you upload, transcript, all the examples I gave
• 3:31
  you a second ago. The YouTube channel, the website link, whatever. And you can actually use this to
• 3:38
  create an interactive conversational podcast with AI generated two hosts having a deep dive conversation
• 3:50
  based on the topic you've provided based on the resource, right? Whatever that document or
• 3:57
  website link or whatever it is. So what I did was I had this webinar recorded on Zoom. I downloaded
• 4:01
  the transcript and I uploaded it to this notebook. And I asked it to conduct an audio overview
• 4:10
  as a deep dive conversation with two hosts having a conversation back and forth. And they're
• 4:15
  basically walking through in 14 minutes the key takeaways and strategies and lessons from the
• 4:22
  transcript of this webinar. And I started listening to this and I'm like, wow, this is actually
• 4:26
  pretty amazing. And again, I'm just getting started with how to use this. But out from this
• 4:32
  output, not only can I get this one podcast example, but I can also have a study guide. I can have
• 4:37
  a briefing doc and FAQ, all kinds of different additional extensions, use cases, formats available
• 4:45
  from just this one transcript that I uploaded. So I thought it would be interesting for you to
• 4:51
  check out. Listen to this conversation back and forth between these two hosts exclusively AI. All
• 4:58
  that happened was the AI read the transcript, summarized it and created this pretty interesting
• 5:04
  conversation that for me, based on the several minutes I've listened to already, I want to go back
• 5:09
  and listen more because I'm just blown away at the level of detail and conversational style. And it
• 5:15
  does not sound like two robots. It sounds really, really good and it's only going to get better.
• 5:22
  So I want you to check this out. This is what I'm thinking about this week is AI and how to continue
• 5:27
  to utilize this for a more streamlined output of content because we all have to produce content
• 5:34
  at some level, right? And I think systems and solutions is what I'm really focused on as we
• 5:38
  hinted in the new year. So I can produce content at scale that's quality and impactful. And this
• 5:42
  is one test of that. Oh, by the way, if you've not yet checked out what I'm talking about at the
• 5:48
  end of this webinar, which is my agent classes, which is our turnkey down for you platform that
• 5:52
  helps you attract instead of chase agents and build agent relationships at scale that lead to referrals.
• 5:58
  Well, hey, check the show notes for the link to go learn more about my agent classes. Look at
• 6:03
  the success stories we've got over there. And if it's something of interest for you, book a call on
• 6:08
  my calendar. Okay, so check out this week's deep dive conversation featuring my use case with
• 6:15
  Google's notebook LM. Hope you enjoy the episode. And by the way, if you like the episode,
• 6:20
  feel free to leave us a review or DM me on social media that you'll listen to it and what you're
• 6:25
  kind of what your initial thoughts and reactions are. By the way, if you're listening on Spotify,
• 6:29
  you can leave comments directly on Spotify and I will get those as well. But look for links in
• 6:33
  the show notes to leave me a message. I'll have a voice, a voicemail app that you can just tap the
• 6:41
  link and leave me a voice message, ask me a question, whatever it is, and I'll get back to you.
• 6:45
  Thanks for tuning in. See you on the next one. Hey, everybody. Welcome to another deep dive.
• 6:50
  With yours truly. Glad to be here. Today, we're going to be kind of cracking the code, I guess,
• 6:56
  on how to get more agent referrals. Ah, yes, the holy grail. Yeah, exactly. How do we get a consistent
• 7:02
  stream of referrals from real estate agents? Right. And to help us kind of like go through this
• 7:08
  topic, I've got this really interesting webinar transcript called how the top 1% get agent referrals.
• 7:16
  Okay, very cool. So we're just going to dive right into it, I think, and see what we can find.
• 7:22
  You know, I think it's interesting how you said crack in the code because real estate agents,
• 7:26
  they kind of have like a reputation. Oh, tell me about it. Sometimes it's good. Sometimes it's not
• 7:32
  so good. Yeah, I've done the whole song and dance, you know, like cold calling, shown up at open
• 7:36
  houses, even trying to win them over with like crazy low rates. Right. It's exhausting, honestly.
• 7:43
  It is. And the results are like so hit or miss. Yeah, you're right. And the webinar starts off by
• 7:47
  talking about that, like those struggles, like just what you're talking about. The host of this
• 7:50
  webinar, Jeff Simford, he talks about how those common tactics, they just, they often lead to frustration,
• 7:55
  they sense inconsistent results, things like that. Well, he would know, right? His story is like
• 8:01
  insane. Yeah, it's a great story. The guy went from like needing the HLOC just to like keep his
• 8:06
  family afloat to close and five million dollars in purchase loans every single month. That's
• 8:13
  amazing. It's crazy. Yeah. So that's not just a turnaround. That's a complete 180. Right.
• 8:17
  It's a whole different life. But here's the thing. His success wasn't about like this magic
• 8:22
  bullet or anything. It was all about a mindset shift. Okay. I'm intrigued. What kind of mindset shift?
• 8:28
  So instead of looking at these agents is like gatekeepers that you have to like get past. Right.
• 8:33
  The top producers see them for what they truly are valuable partners. And Zinfra's story is like
• 8:38
  a perfect example of how powerful that perspective can be. So instead of chasing them down,
• 8:42
  we need to make them want to work with us. Exactly. Okay. But how do we do that? How do we make them
• 8:47
  want to come to us? So it's all about understanding their needs and offering genuine value. Okay.
• 8:53
  You know something that's interesting is that agents of the only referral source that I know of
• 8:58
  that actively seeks out clients and gets paid to send business your way. Huh. That's a good point.
• 9:04
  So they're like a money tree that can keep growing if you nurture it the right way.
• 9:08
  I like that analogy. Yeah. So you think about it's not about getting a referral here and there.
• 9:12
  It's about cultivating a relationship that benefits both of you. Right. It's got to be mutually
• 9:17
  beneficial. Absolutely. And that brings us to another crucial point from the webinar awareness.
• 9:23
  Okay. Like think about would agents in your area instantly recognize your name and your brand.
• 9:30
  Probably not. Yeah. So that's where engagement comes in. Okay. And it's not about showing up with
• 9:34
  donuts once a month or like spamming their inbox with like generic marketing emails.
• 9:41
  None of that stuff. So what does meaningful engagement actually look like them? So it's about
• 9:46
  demonstrating your expertise and positioning yourself as a trusted partner rather than just another
• 9:51
  transactional vendor. And the webinar actually breaks down the different ways originators are
• 9:57
  perceived, right? Like solicitor vendor partner and peer. Yes. Yes. These are very different
• 10:02
  things. And you want to land on that partner and peer level of course. Right. Think about it. If
• 10:06
  you were an agent, who would you want to refer your clients to? Someone who just wants to close a
• 10:11
  deal or someone who actually cares about their client's success? Yeah. That's a no brainer. You want
• 10:16
  somebody who's going to make you look good. Right. And ensure a smooth process for like everybody involved.
• 10:21
  Exactly. And so that's where Zimfer introduces a really interesting strategy teaching agent classes.
• 10:28
  Wait, hold on teaching classes. I'm a mortgage originator. I know. I'm not a teacher. I know. But Zimfer
• 10:33
  emphasizes that you don't need to be a professional speaker to be effective. Okay. What matters most
• 10:39
  is passion and authenticity. Okay. Agents could spot a phony a mile away. Right. Right. So you have
• 10:46
  a wealth of knowledge about mortgages. Yeah. And sharing that knowledge in a way that benefits
• 10:50
  agents is a powerful way to connect. You know what? That makes a lot of sense. It's like choosing
• 10:55
  your hard right. Every business building strategy has its challenges. Exactly. It shouldn't
• 11:01
  might actually play to my strength. That's the spirit. And Zimfer's own success story proves it
• 11:06
  can work. Okay. He went from struggling to hitting $50 million annually by leveraging this one
• 11:13
  strategy. $50 million. Clearly there's something to this whole teaching thing. Yeah. It all comes
• 11:18
  down to leverage by teaching a valuable class. Yeah. You're compressing time. Okay. You're reaching
• 11:24
  a larger audience of agents in a setting where you can showcase your expertise and build those
• 11:29
  crucial relationships. So instead of trying to like catch in between showins or like bombard them
• 11:33
  with emails. Right. I'm offering something that like directly benefits their business. Exactly.
• 11:39
  And let's be honest agents are constantly seeking ways to improve their skills and knowledge.
• 11:44
  Oh, yeah. For sure. You can become that resource. Okay. I'm starting to see the potential here.
• 11:49
  But now I'm wondering what kind of classes should we be teaching? What topics would actually like
• 11:54
  resonate with agents? Right. That's the big question. Yeah. That's where it gets really interesting.
• 12:00
  Zimfer doesn't give like a one size fits all answer. Okay. Instead he encourages originators to
• 12:05
  consider their own unique strengths and like the specific needs of agents in their area.
• 12:12
  So no like mortgage 101 snooze fest. No, definitely not. Okay. Good. Remember the goal is to position
• 12:19
  yourself as a partner and appear. Right. Someone who can genuinely help these agents level up their
• 12:25
  business. Right. So what are agents in your area struggling with? What knowledge gaps do they have?
• 12:31
  Think about that. That's a good question. I know a lot of agents in my market are like really
• 12:36
  struggling with this influx of first time home buyers. They're just like overwhelmed by all the
• 12:40
  different loan programs and unsure how to like guide their clients through the whole process. Yeah,
• 12:44
  that's a perfect example. Yeah. You could create a class specifically for agents on demystifying
• 12:50
  finance and options for first time home buyers. Okay. Share your expertise on different loan
• 12:54
  programs, down payment assistance options and the pre-approval process. Wow. That's actually a really
• 12:59
  good idea. That's something I'm already comfortable explaining. Right. And it addresses like a direct
• 13:04
  pain point for agents. Exactly. And think about how impressed they'll be when you break down those
• 13:09
  complex concepts in a way that's easy for them to understand and share with their clients. Yeah,
• 13:14
  for sure. You instantly become their go-to mortgage expert. Okay. I'm getting excited about this.
• 13:20
  Good. What other ideas could we brainstorm? Well, think about current market trends. Okay.
• 13:25
  Are there any shifts happening in your area that are impacting agents' businesses?
• 13:32
  For example, are you seeing a rise in investors or a specific type of property gain in popularity?
• 13:38
  Actually, yeah. We've been seeing like a surge in condor conversions in my market. Okay.
• 13:43
  And a lot of agents are kind of unsure how to navigate the whole like finance and aspect of that.
• 13:48
  There you go. A class on finance and condo conversions could be incredibly valuable. Okay.
• 13:52
  You can cover topics like project approval requirements, condo association guidelines and
• 13:57
  specialized loan options for those types of properties. You're on a roll. These are all fantastic
• 14:02
  ideas. I'm already jotting these down. Good. Remember, the key is to offer something
• 14:08
  that truly helps these agents succeed. Right. Think about the challenges they face, the questions
• 14:13
  they're asking, and the skills they need to like thrive in this current market. So it's all about
• 14:20
  providing value. Yes. The more value we offer, the more likely they are to see us as partners. Exactly.
• 14:26
  And refer their clients our way. Precisely. And it's not just about the content of the class.
• 14:31
  Okay. It's also about how you present yourself. Okay.
• 14:34
  Zinfra talks about the importance of passion and authenticity.
• 14:38
  Agents can spot a phony a mile away. Okay. That makes me a little nervous. I'm not exactly like a
• 14:44
  natural on stage. Yeah, you don't have to be like a charismatic speaker to be effective. Okay.
• 14:48
  It's more about sharing your knowledge with enthusiasm and a genuine desire to help.
• 14:54
  Okay. Let your passion for mortgages shine through and the agents will respond to that.
• 14:58
  I guess I'm more comfortable talking about mortgages than anything else. So maybe that's a good
• 15:02
  start and point. It's sad. Think about what gets you excited about mortgages.
• 15:06
  Right. What unique insights or experiences can you share that would truly benefit these agents?
• 15:14
  You know, I've actually have a lot of success working with clients who have
• 15:19
  less than perfect credit. Right. Like I've developed a system for finding creative finance
• 15:25
  and solutions that help them achieve home ownership. That's gold. Yeah.
• 15:30
  A class on navigating credit challenges or creative finance and solutions for tough cases.
• 15:35
  That could be incredibly valuable for these agents. Yeah.
• 15:38
  Constantly encountering clients who have been turned down by other lenders.
• 15:42
  That's true. It's a niche area where I have a lot of expertise.
• 15:45
  I can teach them how to pre-qualify these clients,
• 15:48
  what documents to gather and how to present their case to underwriters.
• 15:51
  So you're natural. You've already got several great class ideas brewing.
• 15:55
  Okay. I'm feeling much more confident about the content now.
• 15:57
  Good. But how do we actually get these agents to attend these classes? Like,
• 16:01
  I can't imagine it's as easy as sending out a quick email blast.
• 16:05
  You're right. Promoting your class effectively is crucial.
• 16:08
  The webinar talks about treating your class like a valuable product.
• 16:12
  You need to market it strategically to attract your target audience.
• 16:16
  So no more last-minute emails with a generic subject line.
• 16:19
  Definitely not. Yeah.
• 16:21
  Think about what would make you want to attend a class.
• 16:24
  Okay. Create a compelling title and description
• 16:27
  that highlights the specific benefits for these agents.
• 16:30
  Right.
• 16:31
  Emphasize how the information will help them close more deals,
• 16:34
  increase their income, or better serve their clients.
• 16:37
  It's all about that value proposition.
• 16:39
  Absolutely. You want to peak their curiosity
• 16:41
  and position yourself as a thought leader.
• 16:43
  Right.
• 16:44
  Don't be afraid to get creative with your market and partner
• 16:47
  with local brokerages, leverage social media,
• 16:50
  and offer early bird discounts or bonus materials.
• 16:53
  This is starting to feel like a real game changer.
• 16:56
  Good.
• 16:56
  But there's one piece I'm still curious about.
• 16:58
  Okay.
• 16:58
  The webinar keeps mentioning this idea of building a money tree
• 17:02
  through agent relationships.
• 17:04
  Right.
• 17:04
  What exactly does that mean?
• 17:05
  So that's the long game.
• 17:07
  The ultimate goal of all these efforts.
• 17:09
  It's about understanding that strong agent relationships
• 17:12
  have a compounded effect.
• 17:13
  Okay.
• 17:14
  The more value you provide,
• 17:16
  the more referrals you receive,
• 17:17
  which leads to more closed loans
• 17:19
  and ultimately a more sustainable and profitable business.
• 17:22
  It's like a virtuous cycle where success breeds more success.
• 17:26
  Exactly.
• 17:27
  But it's not just about the financial rewards.
• 17:28
  It's also about building a network
• 17:31
  of trusted partners who believe in your expertise
• 17:34
  and are invested in your success.
• 17:36
  That sounds incredible,
• 17:37
  but honestly, it still feels a little abstract.
• 17:40
  Yeah.
• 17:40
  Can you give me a real world example
• 17:42
  of how this money tree actually works?
• 17:44
  Sure.
• 17:44
  Let's say you consistently teach valuable classes
• 17:47
  and build solid relationships
• 17:49
  with like a dozen agents.
• 17:51
  Okay.
• 17:51
  Even if each agent sends you just two referrals a year.
• 17:54
  Okay.
• 17:55
  That's 24 potential clients.
• 17:57
  Wow.
• 17:57
  And those are pre-qualified leads from a trusted source,
• 18:00
  which means they're much more likely
• 18:02
  to convert into closed loans.
• 18:03
  Wait, I'm doing the math in my head.
• 18:05
  24 deals.
• 18:06
  That could be a huge jump in my business.
• 18:08
  Right.
• 18:09
  And now imagine those clients
• 18:10
  have a positive experience working with you
• 18:12
  and they start referring their friends and family.
• 18:14
  Okay.
• 18:14
  I'm starting to see the branches
• 18:15
  of that money tree growing.
• 18:17
  And here's the best part.
• 18:19
  This type of business is built on trust and loyalty.
• 18:23
  Okay.
• 18:23
  These aren't just one-off deals.
• 18:25
  They're the foundation for a thriving referral network
• 18:29
  that can sustain your business for years to come.
• 18:32
  This is seriously inspiring.
• 18:34
  I'm starting to feel much more optimistic
• 18:36
  about building those agent relationships.
• 18:38
  And that's great to hear.
• 18:39
  It's not about quick fixes or gimmicks.
• 18:41
  Right.
• 18:41
  It's about a long-term strategy
• 18:44
  of providing value,
• 18:45
  building trust,
• 18:47
  and becoming the go-to mortgage expert
• 18:49
  for agents in your area.
• 18:51
  Okay.
• 18:51
  I'm ready to start planting those seeds.
• 18:53
  Good.
• 18:53
  But before we wrap up, I have one more question.
• 18:55
  Go ahead.
• 18:56
  The webinar mentioned that top producers
• 18:58
  are always looking for ways
• 18:59
  to differentiate themselves.
• 19:00
  Yes.
• 19:00
  So besides teaching classes,
• 19:02
  what are some other unique ways
• 19:03
  to stand out from the crowd
• 19:04
  and capture these agents' attention?
• 19:06
  That's a fantastic question.
• 19:08
  And it leads perfectly
• 19:09
  into our final segment.
• 19:10
  We'll explore some creative strategies
• 19:12
  that go beyond the traditional approaches
• 19:14
  and help you solidify your position
• 19:17
  as an invaluable partner
• 19:18
  to these real estate agents.
• 19:20
  All right.
• 19:20
  So let's talk about standing out from the crowd.
• 19:22
  What are those creative strategies you mentioned?
• 19:24
  Okay.
• 19:24
  Well, remember how we discussed
• 19:25
  agents' constant need
• 19:27
  for like knowledge and improvement?
• 19:30
  Yeah.
• 19:30
  Let's build on that.
• 19:31
  Okay.
• 19:31
  What if instead of just teaching classes,
• 19:33
  you became their source
• 19:35
  for staying ahead of the curve?
• 19:36
  Okay.
• 19:36
  I like where you're going with this,
• 19:37
  but how do I become that go-to source?
• 19:40
  You could think about curating valuable content
• 19:44
  specifically for these agents.
• 19:46
  Okay.
• 19:46
  You could create a weekly newsletter,
• 19:48
  highlight and market trends.
• 19:50
  Okay.
• 19:50
  Regulatory updates,
• 19:52
  even interesting articles
• 19:53
  about the real estate industry.
• 19:54
  That's a great idea.
• 19:55
  It's like given them their own little
• 19:56
  personalized news feed tailored to their needs.
• 19:59
  Exactly.
• 20:00
  It positions you as someone who's
• 20:02
  always on top of things
• 20:03
  and genuinely invested in their success.
• 20:05
  Right.
• 20:05
  And it doesn't have to be a huge time commitment.
• 20:07
  You can leverage existing resources,
• 20:10
  curate content from reputable sources,
• 20:12
  and add your own insights to make it unique.
• 20:14
  That takes the pressure off.
• 20:16
  I'm all about working smarter, not harder.
• 20:18
  And speaking of working smarter,
• 20:20
  let's talk about technology.
• 20:21
  Okay.
• 20:22
  There are so many tools available today
• 20:24
  that can help you streamline your processes,
• 20:26
  enhance communication,
• 20:28
  and provide a more seamless experience
• 20:30
  for agents and their clients.
• 20:31
  Oh, absolutely.
• 20:32
  I'm already using a CRM
• 20:33
  to manage my leads and stay organized,
• 20:36
  but I'm always open to exploring new tools.
• 20:39
  Of course.
• 20:40
  What are some tech savvy strategies we can use?
• 20:42
  Well, think about the pain points
• 20:44
  that agents often face.
• 20:45
  Okay.
• 20:46
  For example,
• 20:46
  chasing down paperwork,
• 20:48
  coordinating schedules,
• 20:49
  and dealing with communication breakdowns.
• 20:51
  Are there any tech solutions
• 20:53
  that could address those issues?
• 20:54
  That's a good point.
• 20:56
  I know a lot of agents get frustrated
• 20:58
  with the back and forth of
• 20:59
  document sharing and eSignature processes.
• 21:02
  Exactly.
• 21:03
  So what if you implemented a secure
• 21:05
  digital document portal
• 21:07
  where agents could easily access
• 21:09
  and share loan documents with their clients?
• 21:11
  It streamlines the process, reduces errors,
• 21:14
  and makes everyone's lies easier.
• 21:15
  That would be a game changer.
• 21:17
  I can already picture agents singing my praises
• 21:19
  for making their lives somewhat simpler.
• 21:21
  And it goes beyond just document management.
• 21:23
  Okay.
• 21:23
  You could also explore tools
• 21:24
  that facilitate
• 21:26
  better communication and collaboration,
• 21:28
  like shared calendars,
• 21:29
  project management platforms,
• 21:31
  or even video conferencing
• 21:33
  for virtual consultations.
• 21:35
  I'm loving these tech focus strategies.
• 21:38
  No, Dick.
• 21:38
  It's all about finding ways to enhance efficiency
• 21:41
  and provide a superior experience for these agents.
• 21:44
  Exactly.
• 21:44
  And it also showcases your commitment
• 21:46
  to innovation and staying ahead of the curve.
• 21:48
  Speaking of innovation,
• 21:49
  the webinar briefly touched
• 21:51
  on the importance of niche and down.
• 21:54
  Is that another way to stand out?
• 21:56
  Absolute niche and down allows you to become
• 21:58
  an expert in a specific area
• 22:00
  and attract agents
• 22:01
  who are looking for that specialized knowledge.
• 22:03
  Okay.
• 22:03
  It could be a particular type of loan,
• 22:06
  a specific demographic,
• 22:08
  or even a geographical area.
• 22:10
  I've actually been thinking about focusing more
• 22:12
  on working with first-time home buyers.
• 22:15
  I really enjoy guiding them through the process
• 22:17
  and have developed some great resources
• 22:19
  specifically for them.
• 22:20
  That's a perfect niche.
• 22:22
  Yeah.
• 22:22
  You could become the go-to mortgage expert
• 22:25
  for agents who work with first-time buyers.
• 22:27
  Okay.
• 22:28
  You could create targeted marketing materials,
• 22:30
  host webinars,
• 22:32
  specifically for this demographic,
• 22:34
  and even partner with real estate schools
• 22:36
  to offer training on
• 22:38
  navigating the first-time home buyer market.
• 22:40
  Wow.
• 22:40
  I'm already seeing the possibilities
• 22:42
  niche and down allows me to really tailor
• 22:45
  my services and market and efforts
• 22:47
  to a specific audience
• 22:48
  which makes everything more effective.
• 22:50
  Exactly.
• 22:51
  It helps you stand out from the competition
• 22:53
  and attract the agents
• 22:54
  who are most likely to value your expertise.
• 22:56
  I'm feeling so energized by all these ideas.
• 22:58
  This deep dive has completely shifted my perspective
• 23:01
  on building agent relationships.
• 23:03
  What's great?
• 23:03
  It's not about chase and referrals.
• 23:05
  It's about becoming an invaluable partner.
• 23:08
  And remember, it's not about
• 23:10
  implementing every single strategy.
• 23:12
  It's about choosing the ones that resonate with you,
• 23:14
  align with your strengths,
• 23:16
  and meet the specific needs of agents in your market.
• 23:18
  You're right.
• 23:19
  It's about creating a customized approach
• 23:21
  that sets me apart
• 23:22
  and builds last-in relationships.
• 23:24
  Now, before we wrap up,
• 23:25
  I have one final thought-provoking question for you.
• 23:27
  Okay, go ahead.
• 23:29
  If you could wave a magic wand
• 23:31
  and instantly acquire one new skill
• 23:35
  or a piece of knowledge
• 23:36
  that would significantly enhance your ability
• 23:38
  to work with real estate agents, what would it be?
• 23:41
  Ooh, that's a great question.
• 23:44
  I think it would be the ability to read minds,
• 23:46
  just kidding, but seriously,
• 23:47
  I think the one skill I would love to master
• 23:49
  is public speaking.
• 23:50
  I've got the knowledge and the passion,
• 23:51
  that sometimes I struggle to articulate it
• 23:53
  in a way that truly captivates an audience.
• 23:56
  That's a fantastic choice.
• 23:57
  And it's a skill that can be learned and honed over time.
• 24:00
  There are countless resources available
• 24:02
  from public speaking courses to toast masters groups
• 24:05
  that can help you build confidence
• 24:06
  and become a more engaging presenter.
• 24:08
  I'm definitely going to explore those options.
• 24:10
  Imagine the impact I could make
• 24:11
  if I could confidently deliver a presentation
• 24:14
  that truly wowed a room full of agents.
• 24:16
  I have no doubt you'll get there.
• 24:18
  And remember, even the most experienced speakers
• 24:22
  started somewhere.
• 24:23
  It's all about practice preparation
• 24:25
  and a willingness to step outside your comfort zone.
• 24:28
  This entire deep dive has been about stepping outside my comfort zone
• 24:31
  and embracing new possibilities.
• 24:33
  I'm so grateful for all the insights and the inspiration.
• 24:36
  It's been a pleasure sharing this journey with you
• 24:38
  and to all our listeners, remember,
• 24:40
  building strong agent relationships
• 24:42
  is an investment worth making.
• 24:44
  It's about providing value,
• 24:46
  cultivate and trust,
• 24:47
  and becoming the go-to mortgage expert in your market.
• 24:50
  So get out there, start planting those seeds
• 24:52
  and watch your business flourish.
• 24:54
  And who knows? Maybe we'll see you teaching a class
• 24:56
  to a room full of eager agents soon
• 24:58
  until next time. Happy referring.
• 25:00
  Okay, that's it for today's episode.
• 25:02
  Before we wrap up,
• 25:03
  I just wanted to remind you about my agent classes.
• 25:06
  You're proven system to double your agent referrals
• 25:08
  in just 90 days.
• 25:10
  Imagine never having to co-call again
• 25:12
  instead building real lasting relationships
• 25:15
  with top-producing agents who want to send you business.
• 25:18
  With done for your presentations,
• 25:19
  marketing automation, weekly coaching,
• 25:22
  it's all designed to make growing your business easier and fun.
• 25:26
  So if you're ready to take control
• 25:27
  of your agent referrals and grow your income,
• 25:30
  visit mortgagemarketing.pro
• 25:31
  or check the link in the show notes.
• 25:33
  And while you're there,
• 25:34
  don't forget to check out the success stories
• 25:35
  from other mortgage pros
• 25:36
  who've already seen incredible results.
• 25:38
  Thanks for listening,
• 25:39
  and I'll see you on the next episode.