Inside Sofia Franklyn's Team
Welcome Sofia Franklyn! She built her whole brand being a maneater. Now she's engaged. Sofia Franklin is back, and she brought her assistant — and we are not skipping a single detail.
Together they get into the real, hilarious business of what it looks like to build a team, blur every professional boundary, and find someone who can actually keep up with you. Plus: what makes a great personal assistant, why the role deserves CEO-level credit on any résumé, and the unspoken rules of working that closely with someone you genuinely like.
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