Latest / Omni Talk Retail / Why Culture Still Drives Sneaker Commerce with The Sole Supplier | RTS 2026

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Why Culture Still Drives Sneaker Commerce with The Sole Supplier | RTS 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:01
  is
• 0:01
  omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton,
• 0:03
  and
• 0:03
  we
• 0:03
  are
• 0:03
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Retail
• 0:05
  Technology
• 0:05
  show
• 0:06
  in
• 0:06
  London
• 0:07
  from
• 0:07
  the
• 0:07
  exclusive
• 0:08
  Fusion
• 0:09
  podcast
• 0:09
  studio.
• 0:10
  Now,
• 0:10
  joining
• 0:10
  me
• 0:11
  is
• 0:11
  a
• 0:11
  man
• 0:11
  that
• 0:12
  I'm
• 0:12
  very
• 0:12
  excited
• 0:12
  to
• 0:13
  get
• 0:13
  to
• 0:13
  talk
• 0:13
  to
• 0:13
  today,
• 0:14
  and
• 0:14
  that
• 0:14
  is
• 0:14
  George
• 0:15
  Sullivan,
• 0:15
  who's
• 0:15
  the
• 0:16
  founder
• 0:16
  and
• 0:16
  CEO
• 0:17
  of
• 0:17
  the
• 0:17
  Soul
• 0:18
  Supplier.
• 0:18
  George,
• 0:19
  welcome
• 0:19
  to
• 0:19
  omnitalk.
• 0:20
  Thanks
• 0:20
  for
• 0:20
  joining
• 0:20
  us.
• 0:21
  Chris,
• 0:22
  you're
• 0:22
  the
• 0:22
  man
• 0:23
  with
• 0:23
  the
• 0:23
  most
• 0:23
  energy
• 0:24
  in
• 0:24
  the
• 0:24
  room
• 0:24
  that
• 0:24
  I've
• 0:24
  met.
• 0:26
  I
• 0:26
  get
• 0:26
  that
• 0:26
  a
• 0:26
  lot.
• 0:26
  I
• 0:26
  get
• 0:27
  that
• 0:27
  a
• 0:27
  lot.
• 0:27
  Well,
• 0:28
  let's
• 0:28
  start
• 0:28
  off.
• 0:28
  Tell
• 0:28
  us
• 0:28
  about
• 0:29
  yourself
• 0:29
  and
• 0:29
  also
• 0:29
  about
• 0:30
  how
• 0:30
  you
• 0:30
  came
• 0:30
  to
• 0:31
  create
• 0:31
  the
• 0:31
  sole
• 0:31
  supplier
• 0:32
  and
• 0:32
  what
• 0:32
  sole
• 0:32
  supplier
• 0:32
  is.
• 0:33
  So
• 0:34
  around
• 0:34
  14
• 0:35
  years
• 0:35
  ago,
• 0:36
  I
• 0:36
  was
• 0:36
  on
• 0:36
  my
• 0:37
  10th
• 0:37
  job.
• 0:38
  Okay.
• 0:38
  Kicked
• 0:38
  out
• 0:39
  of
• 0:39
  school.
• 0:39
  Okay.
• 0:39
  In
• 0:40
  recruitment,
• 0:41
  and
• 0:41
  I
• 0:41
  got
• 0:41
  obsessed
• 0:42
  with
• 0:42
  shoes.
• 0:43
  I
• 0:43
  started
• 0:44
  buying
• 0:44
  shoes
• 0:44
  when
• 0:44
  I
• 0:44
  started
• 0:45
  earning
• 0:45
  good
• 0:45
  money
• 0:46
  for
• 0:46
  the
• 0:46
  first
• 0:46
  time
• 0:46
  in
• 0:46
  my
• 0:47
  life.
• 0:47
  Right.
• 0:47
  They
• 0:48
  were
• 0:48
  like
• 0:48
  my
• 0:48
  identity.
• 0:49
  I
• 0:49
  got
• 0:49
  a
• 0:50
  lot
• 0:50
  of
• 0:50
  compliments.
• 0:50
  Okay.
• 0:51
  And
• 0:51
  after
• 0:51
  18
• 0:51
  months,
• 0:52
  I
• 0:52
  knew
• 0:52
  a
• 0:52
  lot.
• 0:52
  I
• 0:52
  had
• 0:53
  40
• 0:53
  pairs.
• 0:54
  Yeah.
• 0:54
  Dad
• 0:54
  was
• 0:54
  like,
• 0:54
  stop
• 0:55
  wasting
• 0:55
  your
• 0:55
  money.
• 0:56
  But
• 0:56
  I
• 0:56
  said,
• 0:57
  I've
• 0:57
  got
• 0:57
  a
• 0:57
  plan.
• 0:58
  And
• 0:58
  I
• 0:58
  realized,
• 0:58
  you
• 0:59
  know,
• 0:59
  a
• 0:59
  lot
• 0:59
  of
• 0:59
  people
• 0:59
  are
• 1:00
  asking
• 1:00
  me,
• 1:00
  where
• 1:01
  can
• 1:01
  I
• 1:01
  get
• 1:01
  these
• 1:01
  shoes?
• 1:02
  Yeah.
• 1:02
  How
• 1:03
  do
• 1:03
  I
• 1:03
  get
• 1:03
  my
• 1:03
  hands
• 1:04
  on
• 1:04
  them
• 1:04
  before
• 1:04
  they
• 1:04
  sell
• 1:04
  out?
• 1:05
  So
• 1:05
  I
• 1:05
  started
• 1:05
  the
• 1:05
  website
• 1:06
  to
• 1:06
  help
• 1:06
  others
• 1:06
  like
• 1:07
  me,
• 1:07
  okay.
• 1:08
  Find
• 1:08
  great
• 1:08
  pairs
• 1:09
  of
• 1:09
  shoes
• 1:09
  from
• 1:10
  all
• 1:10
  of
• 1:10
  the
• 1:10
  retailers.
• 1:11
  Okay.
• 1:11
  Started
• 1:12
  as
• 1:12
  a
• 1:12
  site
• 1:12
  that
• 1:12
  aggregates
• 1:13
  all
• 1:13
  of
• 1:13
  the
• 1:14
  best
• 1:14
  shoes
• 1:14
  from
• 1:14
  all
• 1:14
  of
• 1:15
  the
• 1:15
  places.
• 1:16
  Okay.
• 1:16
  And,
• 1:18
  yeah,
• 1:18
  yeah.
• 1:19
  Journey
• 1:19
  started
• 1:19
  from
• 1:19
  there.
• 1:20
  And
• 1:20
  so
• 1:20
  are
• 1:20
  we
• 1:20
  talking
• 1:20
  all
• 1:20
  types
• 1:21
  of
• 1:21
  shoes?
• 1:21
  Are
• 1:21
  we
• 1:21
  talking
• 1:22
  trainers,
• 1:22
  as
• 1:22
  you
• 1:22
  call
• 1:22
  them,
• 1:23
  over
• 1:23
  here?
• 1:23
  Like,
• 1:23
  what
• 1:23
  are
• 1:23
  you.
• 1:23
  What
• 1:24
  are
• 1:24
  we
• 1:24
  talking
• 1:24
  about
• 1:24
  specifically?
• 1:25
  Lifestyle
• 1:25
  style,
• 1:25
  fashion.
• 1:26
  Okay.
• 1:27
  Performance
• 1:27
  now.
• 1:28
  Okay?
• 1:28
  A
• 1:28
  broad
• 1:28
  section
• 1:29
  of
• 1:29
  shoes
• 1:29
  and
• 1:30
  today
• 1:30
  the
• 1:30
  full
• 1:31
  outfit.
• 1:31
  Because
• 1:32
  today,
• 1:32
  right.
• 1:32
  People
• 1:33
  don't
• 1:33
  just
• 1:33
  buy
• 1:33
  trainers
• 1:34
  anymore,
• 1:34
  especially
• 1:35
  in
• 1:35
  the
• 1:35
  west,
• 1:36
  where
• 1:36
  things
• 1:37
  are
• 1:37
  a
• 1:37
  bit
• 1:37
  more
• 1:37
  pricey.
• 1:38
  They
• 1:38
  look
• 1:38
  at
• 1:38
  how
• 1:39
  can
• 1:39
  I
• 1:39
  get
• 1:39
  the
• 1:39
  full
• 1:39
  outfit,
• 1:40
  the
• 1:40
  full
• 1:40
  look?
• 1:41
  So
• 1:42
  that's
• 1:42
  a
• 1:42
  big
• 1:42
  change
• 1:42
  from
• 1:43
  where
• 1:43
  we
• 1:43
  were
• 1:43
  a
• 1:43
  lot
• 1:43
  of
• 1:43
  years
• 1:44
  ago.
• 1:44
  Okay?
• 1:44
  Sneakers.
• 1:45
  Got
• 1:45
  it,
• 1:46
  got
• 1:46
  it,
• 1:46
  got
• 1:46
  it.
• 1:46
  Okay.
• 1:47
  So
• 1:47
  your.
• 1:47
  Your
• 1:47
  community
• 1:48
  philosophy
• 1:48
  has
• 1:48
  been
• 1:49
  described
• 1:49
  as
• 1:49
  you
• 1:50
  only
• 1:50
  push
• 1:50
  shoes
• 1:51
  that
• 1:51
  you
• 1:51
  believe
• 1:51
  are
• 1:52
  good.
• 1:52
  And
• 1:52
  push
• 1:52
  might
• 1:52
  not
• 1:53
  even
• 1:53
  be
• 1:53
  the
• 1:53
  right
• 1:53
  word,
• 1:53
  but
• 1:53
  you're
• 1:54
  only
• 1:54
  standing
• 1:54
  behind
• 1:55
  shoes
• 1:55
  that
• 1:55
  you
• 1:55
  think
• 1:55
  are
• 1:55
  good.
• 1:56
  You
• 1:56
  kind
• 1:56
  of
• 1:56
  said
• 1:56
  that
• 1:56
  there
• 1:57
  in
• 1:57
  your
• 1:57
  answer
• 1:58
  and
• 1:59
  not
• 1:59
  what
• 1:59
  brands
• 2:00
  are
• 2:00
  going
• 2:00
  to
• 2:00
  just
• 2:00
  make
• 2:00
  you
• 2:00
  the
• 2:01
  most
• 2:01
  revenue,
• 2:01
  which
• 2:01
  is
• 2:02
  something
• 2:02
  I
• 2:02
  respect
• 2:02
  a
• 2:02
  lot
• 2:03
  and
• 2:03
  talk
• 2:03
  a
• 2:03
  lot
• 2:03
  about
• 2:03
  on
• 2:03
  my
• 2:04
  show.
• 2:05
  How
• 2:05
  do
• 2:05
  you
• 2:05
  view
• 2:05
  that
• 2:06
  editorial
• 2:06
  independence?
• 2:07
  Do
• 2:07
  you
• 2:07
  think
• 2:07
  that's,
• 2:08
  like,
• 2:08
  one
• 2:08
  of
• 2:08
  your
• 2:08
  big
• 2:08
  assets
• 2:09
  that's
• 2:09
  made
• 2:09
  you
• 2:09
  successful?
• 2:11
  So
• 2:11
  we
• 2:11
  work
• 2:11
  with
• 2:12
  30
• 2:12
  different
• 2:13
  global
• 2:14
  brilliant
• 2:15
  brands
• 2:16
  from
• 2:16
  Nike
• 2:16
  to
• 2:17
  Adidas
• 2:17
  to
• 2:17
  Lego
• 2:18
  to
• 2:18
  Ugg
• 2:18
  to
• 2:19
  Dr.
• 2:19
  Martin.
• 2:19
  It's
• 2:19
  our
• 2:20
  job
• 2:20
  to
• 2:20
  help
• 2:21
  them
• 2:21
  grow
• 2:21
  and
• 2:21
  make
• 2:22
  them
• 2:22
  culturally
• 2:22
  relevant.
• 2:23
  The
• 2:23
  only
• 2:23
  way
• 2:24
  we
• 2:24
  can
• 2:24
  do
• 2:24
  that
• 2:25
  is
• 2:25
  if
• 2:25
  we
• 2:26
  are
• 2:26
  true,
• 2:27
  authentic
• 2:27
  media
• 2:28
  platform,
• 2:29
  if
• 2:29
  we
• 2:29
  have
• 2:30
  a
• 2:30
  real
• 2:30
  voice
• 2:30
  that
• 2:30
  people
• 2:31
  trust,
• 2:31
  if
• 2:32
  we
• 2:32
  are
• 2:32
  culturally
• 2:32
  relevant.
• 2:33
  So
• 2:34
  we're
• 2:34
  placing
• 2:34
  these
• 2:34
  brands
• 2:35
  in
• 2:35
  the
• 2:35
  culture,
• 2:35
  but
• 2:36
  if
• 2:36
  we're
• 2:36
  selling
• 2:37
  out
• 2:37
  the
• 2:37
  culture,
• 2:38
  then
• 2:38
  we
• 2:39
  can't
• 2:39
  do
• 2:39
  that
• 2:39
  authentically.
• 2:41
  So
• 2:41
  we
• 2:42
  only
• 2:42
  work
• 2:42
  with
• 2:42
  brands
• 2:43
  that
• 2:43
  we
• 2:43
  know
• 2:43
  we
• 2:43
  can
• 2:43
  tell
• 2:43
  a
• 2:44
  story
• 2:44
  for,
• 2:44
  and
• 2:45
  we
• 2:45
  only
• 2:45
  work
• 2:45
  on
• 2:46
  products
• 2:46
  with
• 2:46
  those
• 2:46
  brands
• 2:47
  that
• 2:47
  we
• 2:47
  know.
• 2:47
  Again,
• 2:48
  we
• 2:48
  can
• 2:48
  talk
• 2:48
  to
• 2:49
  our
• 2:49
  audience
• 2:49
  about
• 2:49
  in
• 2:50
  a
• 2:50
  real
• 2:50
  way
• 2:50
  that
• 2:51
  it
• 2:51
  has
• 2:51
  something.
• 2:52
  Yeah.
• 2:52
  And
• 2:52
  if
• 2:52
  it
• 2:52
  doesn't,
• 2:53
  we
• 2:53
  have
• 2:53
  to
• 2:53
  tell
• 2:53
  brands
• 2:54
  sometimes.
• 2:54
  Yeah.
• 2:55
  Guys,
• 2:55
  this
• 2:55
  isn't
• 2:55
  going
• 2:55
  to
• 2:55
  work.
• 2:56
  The
• 2:56
  audience
• 2:57
  aren't
• 2:57
  ready
• 2:57
  for
• 2:57
  this.
• 2:57
  Yeah.
• 2:58
  Maybe
• 2:58
  you
• 2:58
  should
• 2:58
  think
• 2:59
  about
• 2:59
  this
• 2:59
  or
• 2:59
  we'll
• 2:59
  do
• 3:00
  this.
• 3:00
  Yeah,
• 3:00
  yeah.
• 3:01
  Some
• 3:01
  brands
• 3:01
  don't
• 3:01
  like
• 3:01
  it,
• 3:01
  but
• 3:02
  some
• 3:02
  brands
• 3:02
  love
• 3:02
  that.
• 3:03
  Right.
• 3:03
  I
• 3:03
  bet
• 3:03
  it
• 3:04
  actually
• 3:04
  engenders
• 3:04
  them
• 3:04
  more
• 3:05
  to
• 3:05
  you
• 3:05
  at
• 3:05
  the
• 3:05
  end
• 3:06
  of
• 3:06
  the
• 3:06
  day.
• 3:06
  Yeah.
• 3:07
  The
• 3:07
  right
• 3:07
  brand.
• 3:08
  Yeah.
• 3:08
  Right.
• 3:09
  Some
• 3:09
  brands
• 3:09
  are,
• 3:09
  like,
• 3:10
  fluid.
• 3:10
  They're
• 3:10
  ready
• 3:10
  to
• 3:11
  listen
• 3:11
  to
• 3:11
  the
• 3:11
  customer
• 3:12
  and
• 3:12
  the
• 3:12
  culture
• 3:13
  and
• 3:13
  they
• 3:14
  want
• 3:14
  to
• 3:14
  make
• 3:14
  the
• 3:14
  best
• 3:14
  of
• 3:15
  it.
• 3:15
  But
• 3:15
  some
• 3:15
  brands
• 3:15
  are
• 3:16
  like,
• 3:16
  this
• 3:16
  is
• 3:16
  our
• 3:16
  plan
• 3:16
  and
• 3:17
  we're
• 3:17
  sticking
• 3:17
  to
• 3:17
  it.
• 3:17
  Yeah,
• 3:17
  yeah,
• 3:18
  yeah.
• 3:18
  It
• 3:18
  actually
• 3:18
  sounds
• 3:19
  a
• 3:19
  lot
• 3:19
  like
• 3:19
  my
• 3:19
  business
• 3:20
  model,
• 3:20
  too.
• 3:20
  That's
• 3:20
  exactly
• 3:21
  the
• 3:21
  approach
• 3:21
  I
• 3:21
  take,
• 3:21
  too,
• 3:22
  is
• 3:22
  like,
• 3:22
  you
• 3:22
  know,
• 3:22
  I'll
• 3:22
  get
• 3:23
  inquiries
• 3:23
  from
• 3:23
  people.
• 3:24
  I'll
• 3:24
  say,
• 3:24
  yeah,
• 3:24
  you
• 3:24
  know
• 3:24
  what?
• 3:24
  That
• 3:25
  just
• 3:25
  doesn't
• 3:25
  feel
• 3:25
  right
• 3:25
  for
• 3:25
  me
• 3:26
  because
• 3:26
  I
• 3:26
  just
• 3:26
  don't
• 3:26
  buy
• 3:26
  into
• 3:27
  what
• 3:27
  it
• 3:27
  is
• 3:28
  you're
• 3:28
  doing.
• 3:28
  And
• 3:28
  I
• 3:28
  can't,
• 3:29
  you
• 3:29
  know,
• 3:29
  authentically
• 3:30
  talk
• 3:30
  about
• 3:30
  that
• 3:31
  on
• 3:31
  my
• 3:31
  show.
• 3:32
  So,
• 3:32
  yeah,
• 3:32
  I
• 3:32
  get
• 3:32
  what
• 3:32
  you're
• 3:33
  saying.
• 3:33
  How
• 3:33
  hard
• 3:33
  is
• 3:33
  it
• 3:34
  for
• 3:34
  you
• 3:34
  to
• 3:34
  stick
• 3:34
  to
• 3:35
  that,
• 3:35
  though?
• 3:35
  Because
• 3:35
  sometimes,
• 3:36
  you
• 3:36
  know,
• 3:36
  sometimes
• 3:36
  it
• 3:36
  could
• 3:37
  be
• 3:37
  a
• 3:37
  challenge.
• 3:37
  It's
• 3:38
  difficult,
• 3:38
  you
• 3:38
  know,
• 3:38
  especially
• 3:39
  when
• 3:39
  brands
• 3:39
  put
• 3:39
  a
• 3:40
  lot
• 3:40
  of
• 3:40
  money
• 3:40
  on
• 3:40
  the
• 3:40
  table.
• 3:41
  You
• 3:41
  know,
• 3:41
  we've
• 3:41
  had
• 3:42
  that
• 3:42
  over
• 3:42
  the
• 3:42
  years
• 3:42
  where
• 3:43
  it's
• 3:43
  like.
• 3:44
  But
• 3:44
  getting
• 3:45
  that
• 3:45
  money
• 3:45
  now
• 3:46
  can
• 3:46
  damage
• 3:46
  the
• 3:47
  brand
• 3:47
  and
• 3:48
  our
• 3:48
  audience
• 3:48
  in
• 3:48
  the
• 3:48
  long
• 3:49
  term.
• 3:49
  And
• 3:49
  we've
• 3:50
  seen
• 3:50
  that,
• 3:50
  you
• 3:50
  know,
• 3:51
  we've
• 3:51
  taken
• 3:51
  the
• 3:52
  money
• 3:52
  before.
• 3:52
  I've
• 3:52
  learned
• 3:53
  from
• 3:53
  this
• 3:53
  experience.
• 3:54
  We've
• 3:54
  taken
• 3:55
  the
• 3:55
  big
• 3:55
  check,
• 3:55
  let's
• 3:56
  say,
• 3:56
  to
• 3:56
  promote
• 3:57
  a
• 3:57
  product,
• 3:58
  and
• 3:58
  it
• 3:58
  falls
• 3:58
  flat
• 3:58
  on
• 3:59
  the
• 3:59
  channels.
• 4:00
  And
• 4:00
  then
• 4:00
  we've
• 4:00
  had
• 4:00
  the
• 4:01
  hard
• 4:01
  conversation
• 4:01
  of
• 4:02
  saying
• 4:02
  that
• 4:02
  to
• 4:02
  the
• 4:02
  brand.
• 4:03
  So
• 4:03
  our
• 4:04
  team
• 4:04
  looked
• 4:04
  bad.
• 4:04
  The
• 4:05
  audience
• 4:05
  didn't
• 4:05
  like
• 4:05
  it.
• 4:06
  No
• 4:06
  one
• 4:06
  likes
• 4:06
  it.
• 4:08
  Yeah,
• 4:08
  no,
• 4:09
  Say
• 4:09
  whatever
• 4:09
  you
• 4:09
  want
• 4:09
  to,
• 4:10
  by
• 4:10
  the
• 4:10
  way,
• 4:10
  on
• 4:10
  this
• 4:10
  podcast.
• 4:11
  Yeah.
• 4:11
  We're
• 4:11
  not
• 4:11
  holding
• 4:12
  back.
• 4:12
  Yeah.
• 4:13
  So,
• 4:13
  yeah,
• 4:14
  no,
• 4:14
  that
• 4:14
  that.
• 4:14
  That's
• 4:15
  100%
• 4:15
  right.
• 4:15
  I
• 4:15
  think
• 4:15
  it's
• 4:16
  an
• 4:16
  important
• 4:16
  thing
• 4:16
  to,
• 4:16
  to
• 4:17
  keep
• 4:17
  in
• 4:17
  mind,
• 4:18
  especially
• 4:18
  as
• 4:19
  an
• 4:19
  entrepreneur
• 4:19
  and
• 4:20
  especially
• 4:20
  in
• 4:20
  the
• 4:20
  content
• 4:21
  business
• 4:21
  too.
• 4:21
  Like,
• 4:22
  I
• 4:22
  think,
• 4:22
  I
• 4:22
  think
• 4:23
  as
• 4:23
  well,
• 4:23
  Chris,
• 4:23
  we've
• 4:23
  got
• 4:24
  people
• 4:24
  in
• 4:24
  our
• 4:24
  team
• 4:24
  that
• 4:24
  live
• 4:25
  and
• 4:25
  breathe
• 4:25
  the
• 4:26
  culture.
• 4:27
  They
• 4:27
  know
• 4:27
  what's
• 4:28
  good
• 4:28
  and
• 4:29
  they're
• 4:29
  connected
• 4:30
  with
• 4:30
  the
• 4:30
  audience
• 4:30
  that
• 4:31
  they
• 4:31
  actually
• 4:31
  speak
• 4:31
  to.
• 4:32
  Right.
• 4:32
  In
• 4:32
  the
• 4:32
  community.
• 4:33
  We,
• 4:33
  we
• 4:33
  generally
• 4:34
  hire
• 4:34
  marketing
• 4:35
  people,
• 4:35
  especially
• 4:36
  that
• 4:36
  Right.
• 4:36
  From
• 4:36
  like
• 4:37
  the
• 4:37
  audience.
• 4:38
  So
• 4:39
  our
• 4:39
  team
• 4:40
  feel
• 4:40
  off
• 4:41
  if
• 4:41
  they're
• 4:41
  being
• 4:42
  asked
• 4:42
  to
• 4:42
  do
• 4:42
  stuff
• 4:43
  for
• 4:43
  money.
• 4:43
  Right.
• 4:44
  They're
• 4:44
  like,
• 4:44
  really?
• 4:45
  They
• 4:46
  every.
• 4:47
  They'll
• 4:47
  accept
• 4:47
  a
• 4:48
  little
• 4:48
  bit.
• 4:48
  Look,
• 4:48
  we
• 4:48
  need
• 4:48
  to
• 4:49
  do
• 4:49
  this
• 4:49
  for
• 4:49
  Nike
• 4:49
  because,
• 4:50
  you
• 4:50
  know.
• 4:50
  Yeah.
• 4:51
  Or
• 4:51
  we
• 4:51
  need
• 4:51
  to.
• 4:51
  Adidas
• 4:52
  want
• 4:52
  us
• 4:52
  to
• 4:52
  do
• 4:53
  for
• 4:53
  this
• 4:53
  reason.
• 4:54
  Okay.
• 4:54
  But
• 4:55
  if
• 4:55
  most
• 4:56
  of
• 4:56
  the
• 4:56
  days
• 4:56
  like
• 4:56
  that,
• 4:57
  the
• 4:57
  team
• 4:57
  are
• 4:57
  going
• 4:57
  to
• 4:57
  be
• 4:57
  pissed
• 4:58
  off.
• 4:58
  Right.
• 4:58
  Because
• 4:58
  it's
• 4:59
  not
• 4:59
  real
• 4:59
  for
• 4:59
  them.
• 4:59
  Right.
• 5:00
  Because
• 5:00
  they
• 5:00
  live
• 5:01
  and
• 5:01
  breathe
• 5:01
  this
• 5:01
  stuff.
• 5:01
  Right,
• 5:02
  Right.
• 5:02
  It's
• 5:02
  not
• 5:02
  just
• 5:02
  about.
• 5:03
  It's
• 5:03
  about
• 5:03
  the.
• 5:04
  How
• 5:04
  big
• 5:04
  is
• 5:04
  the
• 5:05
  team
• 5:05
  now?
• 5:05
  35.
• 5:06
  35.
• 5:06
  Okay.
• 5:07
  Split
• 5:07
  between,
• 5:07
  like,
• 5:08
  strategy,
• 5:08
  marketing
• 5:09
  and
• 5:09
  development.
• 5:10
  Okay,
• 5:10
  Got
• 5:10
  it,
• 5:10
  got
• 5:10
  it.
• 5:11
  And
• 5:11
  where
• 5:11
  do
• 5:11
  you
• 5:11
  operate?
• 5:12
  Where
• 5:12
  does
• 5:12
  the
• 5:12
  business
• 5:12
  operate
• 5:13
  and
• 5:13
  sell
• 5:13
  to?
• 5:13
  We're
• 5:14
  in
• 5:14
  Shoreditch.
• 5:15
  Okay.
• 5:15
  We.
• 5:16
  I've
• 5:16
  always
• 5:16
  focused
• 5:17
  on
• 5:17
  the
• 5:17
  UK.
• 5:17
  Okay.
• 5:18
  Bootstrapped.
• 5:19
  Okay.
• 5:19
  Have
• 5:20
  been
• 5:20
  for
• 5:20
  12
• 5:20
  years.
• 5:20
  Wow.
• 5:21
  I
• 5:21
  mean,
• 5:21
  I
• 5:21
  haven't
• 5:21
  thought
• 5:22
  about
• 5:22
  investment,
• 5:23
  but
• 5:23
  the
• 5:23
  truth
• 5:23
  is
• 5:24
  I
• 5:24
  focus
• 5:25
  the
• 5:25
  efforts
• 5:25
  in
• 5:25
  the
• 5:25
  UK.
• 5:26
  Okay.
• 5:26
  We
• 5:26
  are
• 5:26
  the
• 5:26
  leading
• 5:27
  media
• 5:27
  voice.
• 5:27
  We
• 5:28
  reach
• 5:28
  four
• 5:28
  and
• 5:28
  a
• 5:28
  half
• 5:28
  million
• 5:29
  a
• 5:29
  month.
• 5:29
  Wow.
• 5:30
  We
• 5:30
  have
• 5:30
  done
• 5:31
  over
• 5:31
  400
• 5:32
  million
• 5:33
  now
• 5:33
  in
• 5:33
  GMV
• 5:34
  for
• 5:34
  brands.
• 5:35
  Okay.
• 5:35
  That
• 5:35
  we
• 5:35
  work
• 5:35
  with.
• 5:36
  Tracked.
• 5:36
  I
• 5:37
  can't
• 5:37
  think
• 5:37
  of
• 5:37
  how
• 5:37
  much
• 5:38
  that's
• 5:38
  untracked.
• 5:39
  Right.
• 5:39
  That's
• 5:39
  actual
• 5:40
  track.
• 5:40
  Right,
• 5:40
  right,
• 5:40
  right,
• 5:40
  right,
• 5:41
  right,
• 5:41
  right.
• 5:42
  Attributed.
• 5:42
  Yeah.
• 5:42
  And
• 5:43
  that's.
• 5:43
  That's
• 5:43
  heavily
• 5:44
  UK
• 5:44
  focused.
• 5:45
  Right.
• 5:45
  Yeah.
• 5:45
  We
• 5:45
  dominate
• 5:46
  here.
• 5:46
  Wow.
• 5:46
  That's
• 5:46
  a
• 5:46
  pretty.
• 5:47
  Wow.
• 5:47
  Okay,
• 5:48
  so
• 5:48
  talk
• 5:49
  me
• 5:49
  through
• 5:49
  what
• 5:49
  the
• 5:49
  experience
• 5:49
  is
• 5:50
  like,
• 5:50
  so
• 5:50
  if,
• 5:50
  you
• 5:50
  know,
• 5:51
  you
• 5:51
  know,
• 5:51
  if
• 5:51
  I'm,
• 5:51
  you
• 5:52
  know,
• 5:52
  if
• 5:52
  I'm
• 5:52
  in
• 5:52
  the
• 5:52
  sole
• 5:53
  supplier
• 5:53
  experience,
• 5:54
  what
• 5:54
  am
• 5:54
  I
• 5:54
  as
• 5:54
  a
• 5:55
  consumer
• 5:55
  seeing?
• 5:55
  How
• 5:55
  am
• 5:55
  I
• 5:56
  interacting
• 5:56
  with
• 5:56
  it?
• 5:57
  How
• 5:57
  personalized
• 5:58
  is
• 5:58
  it,
• 5:58
  you
• 5:58
  know,
• 5:59
  does
• 6:00
  it
• 6:00
  know
• 6:00
  my
• 6:00
  styles,
• 6:01
  my
• 6:01
  preferences,
• 6:02
  my
• 6:02
  shoe
• 6:02
  size,
• 6:02
  all
• 6:02
  those
• 6:03
  types
• 6:03
  of
• 6:03
  things?
• 6:03
  Honestly,
• 6:04
  man,
• 6:04
  this
• 6:04
  is
• 6:04
  the
• 6:05
  most
• 6:05
  exciting
• 6:05
  time
• 6:06
  for
• 6:06
  us.
• 6:06
  Like,
• 6:06
  I'm
• 6:06
  glad
• 6:07
  you
• 6:07
  asked
• 6:07
  that.
• 6:07
  Yeah.
• 6:08
  That
• 6:08
  wasn't
• 6:08
  planned
• 6:09
  by
• 6:09
  the.
• 6:09
  No,
• 6:10
  no,
• 6:10
  no.
• 6:10
  It's
• 6:10
  more
• 6:11
  like
• 6:11
  the
• 6:11
  Soul
• 6:12
  Supply
• 6:12
  app
• 6:12
  is.
• 6:12
  Is
• 6:13
  doing
• 6:13
  something
• 6:14
  that
• 6:14
  no
• 6:14
  one
• 6:14
  else
• 6:15
  is
• 6:15
  doing
• 6:15
  right
• 6:15
  now
• 6:15
  in
• 6:15
  the
• 6:16
  uk,
• 6:16
  especially
• 6:16
  in
• 6:16
  this
• 6:17
  industry.
• 6:17
  This
• 6:18
  is
• 6:18
  a
• 6:18
  social
• 6:18
  commerce
• 6:19
  experience
• 6:19
  at
• 6:19
  its
• 6:20
  finest.
• 6:20
  It
• 6:20
  blends
• 6:21
  premium
• 6:21
  content
• 6:22
  with
• 6:23
  a
• 6:23
  real
• 6:23
  community
• 6:24
  and
• 6:25
  commerce
• 6:25
  into
• 6:26
  one
• 6:26
  feed
• 6:27
  that
• 6:27
  in
• 6:27
  the
• 6:27
  next
• 6:27
  two
• 6:28
  weeks
• 6:28
  will
• 6:28
  be
• 6:28
  personalized
• 6:29
  completely
• 6:29
  to
• 6:29
  you.
• 6:30
  Okay.
• 6:30
  That's
• 6:30
  the
• 6:31
  next
• 6:31
  step.
• 6:31
  That's
• 6:31
  where
• 6:31
  you're
• 6:32
  taking
• 6:32
  it
• 6:32
  right
• 6:32
  now.
• 6:32
  It's
• 6:33
  content,
• 6:34
  commerce
• 6:34
  and
• 6:34
  community
• 6:35
  in
• 6:35
  one
• 6:35
  feed.
• 6:36
  You
• 6:36
  can
• 6:36
  like
• 6:37
  comment,
• 6:37
  discuss,
• 6:38
  follow,
• 6:38
  find
• 6:38
  your
• 6:38
  tribe
• 6:39
  and
• 6:39
  you
• 6:39
  can,
• 6:40
  you
• 6:40
  can
• 6:40
  browse
• 6:40
  premium
• 6:41
  content
• 6:41
  about
• 6:42
  outfits,
• 6:43
  fashion,
• 6:43
  advice,
• 6:44
  the
• 6:44
  next
• 6:45
  thing,
• 6:45
  as
• 6:46
  well
• 6:46
  as
• 6:46
  shop
• 6:47
  products
• 6:47
  personalized
• 6:48
  for
• 6:48
  you.
• 6:48
  So
• 6:48
  this
• 6:48
  is
• 6:49
  like
• 6:49
  game
• 6:49
  changing
• 6:50
  for
• 6:50
  us.
• 6:50
  Okay.
• 6:51
  We
• 6:51
  just
• 6:51
  launched
• 6:51
  it
• 6:51
  at
• 6:52
  the
• 6:52
  start
• 6:52
  of
• 6:52
  April
• 6:52
  properly.
• 6:53
  Okay.
• 6:53
  We've
• 6:54
  had
• 6:54
  the
• 6:54
  app
• 6:54
  for
• 6:54
  a
• 6:54
  number
• 6:54
  of
• 6:55
  years
• 6:55
  with
• 6:55
  quite
• 6:55
  a
• 6:55
  few
• 6:56
  million
• 6:56
  downloads,
• 6:57
  but
• 6:57
  this
• 6:57
  is
• 6:57
  the
• 6:57
  next
• 6:58
  wave
• 6:58
  for
• 6:58
  us.
• 6:58
  Okay.
• 6:59
  Awesome.
• 6:59
  And
• 6:59
  it's
• 6:59
  where
• 7:00
  I
• 7:00
  think
• 7:00
  the
• 7:00
  Internet's
• 7:00
  going
• 7:01
  as
• 7:01
  well.
• 7:01
  People
• 7:01
  are
• 7:01
  fed
• 7:02
  up
• 7:02
  with
• 7:02
  big
• 7:02
  social
• 7:02
  media.
• 7:03
  It
• 7:03
  feels
• 7:04
  too
• 7:04
  perfect.
• 7:05
  It's
• 7:06
  saturated.
• 7:07
  It
• 7:07
  is.
• 7:07
  It
• 7:07
  doesn't
• 7:08
  feel
• 7:08
  safe
• 7:08
  anymore.
• 7:09
  People
• 7:09
  don't
• 7:09
  want
• 7:09
  to
• 7:09
  post
• 7:09
  like
• 7:10
  they
• 7:10
  used
• 7:10
  to.
• 7:11
  So
• 7:11
  our
• 7:12
  solution
• 7:12
  to
• 7:12
  that
• 7:12
  was
• 7:13
  a
• 7:13
  safe
• 7:14
  community
• 7:16
  for
• 7:16
  this
• 7:16
  industry,
• 7:16
  this
• 7:17
  niche
• 7:17
  street
• 7:18
  fashion
• 7:18
  and
• 7:18
  sneakers
• 7:19
  in
• 7:19
  our
• 7:19
  app
• 7:19
  and
• 7:20
  blend
• 7:20
  it
• 7:20
  with
• 7:20
  the
• 7:20
  content
• 7:21
  and
• 7:21
  the
• 7:21
  commerce.
• 7:22
  That's
• 7:22
  a
• 7:22
  really
• 7:22
  interesting
• 7:23
  idea.
• 7:23
  I
• 7:23
  haven't
• 7:23
  thought
• 7:23
  about
• 7:24
  that
• 7:24
  much.
• 7:24
  It's
• 7:24
  really
• 7:24
  interesting
• 7:24
  to
• 7:25
  hear
• 7:25
  you
• 7:25
  talk
• 7:25
  about
• 7:25
  that.
• 7:25
  Yeah.
• 7:25
  You
• 7:25
  know,
• 7:26
  Cause
• 7:26
  when
• 7:26
  you're
• 7:26
  on
• 7:26
  those
• 7:26
  social
• 7:26
  media
• 7:26
  apps,
• 7:27
  you're
• 7:27
  also
• 7:27
  getting
• 7:27
  fed
• 7:27
  things
• 7:28
  that
• 7:28
  you
• 7:28
  don't
• 7:28
  want
• 7:28
  to
• 7:29
  see.
• 7:29
  So
• 7:29
  if
• 7:29
  you
• 7:29
  want
• 7:29
  to
• 7:29
  be
• 7:29
  in
• 7:30
  the
• 7:30
  mood
• 7:30
  to
• 7:30
  shop
• 7:30
  your
• 7:31
  niche
• 7:31
  or
• 7:31
  just
• 7:31
  not
• 7:32
  even
• 7:32
  shop,
• 7:32
  but
• 7:32
  be
• 7:32
  immersed
• 7:33
  in
• 7:33
  your
• 7:33
  niche,
• 7:34
  there's
• 7:34
  probably
• 7:34
  a
• 7:35
  better
• 7:35
  way
• 7:35
  to
• 7:35
  do
• 7:35
  that
• 7:35
  than
• 7:36
  through
• 7:36
  traditional
• 7:36
  social
• 7:37
  media.
• 7:37
  People
• 7:37
  are
• 7:37
  saying,
• 7:38
  like,
• 7:39
  I
• 7:39
  have
• 7:39
  friends.
• 7:40
  And
• 7:40
  we're
• 7:40
  like,
• 7:40
  we
• 7:40
  want
• 7:41
  to
• 7:41
  just
• 7:41
  browse
• 7:41
  outfits
• 7:41
  today
• 7:42
  from
• 7:43
  people
• 7:43
  that
• 7:43
  we
• 7:43
  like.
• 7:44
  Right.
• 7:44
  You
• 7:44
  know,
• 7:44
  that's
• 7:45
  what
• 7:45
  some
• 7:45
  of
• 7:45
  my
• 7:45
  friends
• 7:45
  use
• 7:46
  Insta
• 7:46
  and
• 7:46
  TikTok
• 7:46
  for.
• 7:46
  They
• 7:47
  just
• 7:47
  want
• 7:47
  to
• 7:47
  get
• 7:47
  inspired
• 7:48
  for
• 7:48
  the
• 7:48
  fits.
• 7:48
  Right.
• 7:49
  So
• 7:49
  we
• 7:49
  built
• 7:49
  part
• 7:50
  of
• 7:50
  that
• 7:50
  in
• 7:50
  the
• 7:50
  community.
• 7:51
  Like
• 7:51
  you
• 7:51
  can
• 7:51
  browse
• 7:51
  fits.
• 7:52
  Right?
• 7:52
  Right.
• 7:53
  Personalized
• 7:53
  soon
• 7:54
  to
• 7:54
  you.
• 7:54
  Yeah.
• 7:55
  All
• 7:55
  right.
• 7:55
  So
• 7:55
  I
• 7:55
  want
• 7:55
  to,
• 7:55
  I
• 7:55
  want
• 7:56
  to,
• 7:56
  I
• 7:56
  want
• 7:56
  to
• 7:56
  push
• 7:56
  you
• 7:56
  a
• 7:56
  little
• 7:57
  bit
• 7:57
  too
• 7:57
  though,
• 7:57
  because,
• 7:58
  you
• 7:58
  know,
• 7:58
  we've
• 7:58
  been
• 7:59
  talking
• 7:59
  about
• 7:59
  authenticity.
• 7:59
  We've
• 8:00
  been
• 8:00
  talking
• 8:00
  about
• 8:00
  how
• 8:00
  people
• 8:00
  want
• 8:01
  to
• 8:01
  interact
• 8:01
  with
• 8:01
  brands
• 8:02
  socially.
• 8:04
  AI,
• 8:04
  you
• 8:05
  know,
• 8:05
  it's
• 8:05
  the
• 8:05
  topic
• 8:05
  of
• 8:06
  the
• 8:06
  day.
• 8:06
  Topic,
• 8:06
  definitely
• 8:07
  at
• 8:07
  this
• 8:07
  conference.
• 8:08
  How
• 8:08
  does
• 8:09
  that
• 8:09
  impact
• 8:09
  what
• 8:10
  you're
• 8:10
  trying
• 8:10
  to
• 8:11
  do?
• 8:11
  What
• 8:12
  are
• 8:12
  you
• 8:12
  excited
• 8:12
  about?
• 8:13
  What
• 8:13
  are
• 8:13
  you
• 8:13
  concerned
• 8:14
  about
• 8:14
  as
• 8:14
  you
• 8:14
  try
• 8:14
  to
• 8:14
  maintain
• 8:15
  the
• 8:15
  brand
• 8:16
  and
• 8:16
  its
• 8:16
  authenticity
• 8:17
  going
• 8:17
  forward,
• 8:17
  knowing
• 8:18
  that
• 8:18
  AI
• 8:18
  is
• 8:18
  going
• 8:18
  to
• 8:18
  be
• 8:19
  part
• 8:19
  of
• 8:19
  the
• 8:19
  equation.
• 8:20
  AI
• 8:20
  is
• 8:21
  integrated
• 8:21
  into
• 8:21
  our
• 8:22
  business.
• 8:22
  Okay.
• 8:23
  You
• 8:23
  know,
• 8:24
  from
• 8:24
  our
• 8:24
  strategy
• 8:25
  thinking
• 8:26
  to
• 8:26
  our
• 8:27
  development
• 8:27
  pipeline,
• 8:28
  to
• 8:29
  how
• 8:29
  we
• 8:29
  monitor
• 8:30
  and
• 8:30
  optimize
• 8:30
  ads,
• 8:31
  to
• 8:32
  how
• 8:32
  we
• 8:32
  analyze
• 8:32
  data,
• 8:33
  it's
• 8:33
  integrated
• 8:34
  into
• 8:34
  all
• 8:34
  departments.
• 8:36
  But
• 8:37
  street
• 8:37
  fashion
• 8:38
  and
• 8:38
  fashion
• 8:38
  in
• 8:38
  general
• 8:39
  is
• 8:40
  a
• 8:40
  human
• 8:40
  experience.
• 8:41
  You
• 8:42
  know,
• 8:42
  you
• 8:42
  get
• 8:42
  inspired
• 8:43
  by
• 8:43
  other
• 8:43
  people
• 8:44
  who
• 8:44
  wear
• 8:44
  something
• 8:45
  cool,
• 8:45
  whether
• 8:45
  that's
• 8:46
  a
• 8:46
  friend,
• 8:46
  a
• 8:46
  family
• 8:47
  member,
• 8:47
  a
• 8:47
  celebrity,
• 8:47
  an
• 8:48
  influencer,
• 8:49
  whether
• 8:49
  you
• 8:49
  know
• 8:49
  it
• 8:49
  or
• 8:50
  not.
• 8:50
  And
• 8:50
  you
• 8:50
  make
• 8:50
  your
• 8:51
  decisions
• 8:51
  off
• 8:51
  the
• 8:51
  back
• 8:52
  of
• 8:52
  other
• 8:52
  people's
• 8:53
  general
• 8:53
  style.
• 8:54
  So
• 8:55
  that's
• 8:55
  our
• 8:55
  game.
• 8:56
  It's
• 8:56
  human
• 8:56
  inspiration.
• 8:57
  That's
• 8:57
  where
• 8:58
  it
• 8:58
  starts.
• 8:59
  I
• 8:59
  think
• 9:00
  that
• 9:00
  that
• 9:00
  will
• 9:00
  always
• 9:01
  exist.
• 9:01
  Okay.
• 9:02
  And
• 9:02
  until
• 9:02
  robots
• 9:03
  are
• 9:03
  wearing
• 9:04
  stuff
• 9:04
  and
• 9:05
  defining
• 9:05
  culture,
• 9:06
  I
• 9:06
  think
• 9:06
  that
• 9:07
  a
• 9:07
  business
• 9:08
  like
• 9:08
  the
• 9:08
  Soul
• 9:08
  Supplier,
• 9:08
  that
• 9:09
  doubles
• 9:09
  down
• 9:09
  on
• 9:09
  culture
• 9:10
  and
• 9:10
  human
• 9:10
  authenticity
• 9:12
  and
• 9:12
  curates
• 9:13
  that
• 9:13
  and
• 9:13
  helps
• 9:13
  you
• 9:14
  understand,
• 9:14
  tap
• 9:15
  into
• 9:15
  that,
• 9:15
  it's
• 9:16
  more
• 9:16
  important
• 9:16
  than
• 9:16
  ever.
• 9:17
  And
• 9:17
  the
• 9:17
  brands
• 9:17
  that
• 9:18
  we
• 9:18
  work
• 9:18
  with
• 9:18
  think
• 9:18
  similar
• 9:19
  as
• 9:19
  well.
• 9:20
  They're
• 9:20
  investing
• 9:21
  more
• 9:21
  into
• 9:21
  publishers
• 9:22
  like
• 9:22
  us
• 9:23
  because
• 9:23
  they
• 9:23
  think
• 9:24
  that,
• 9:24
  yes,
• 9:24
  AI
• 9:25
  is
• 9:25
  going
• 9:25
  to
• 9:25
  take
• 9:25
  a
• 9:25
  lot
• 9:25
  of
• 9:26
  transactional.
• 9:27
  Right.
• 9:28
  Queries
• 9:28
  and
• 9:28
  sales.
• 9:29
  Right.
• 9:29
  People
• 9:29
  will
• 9:30
  check
• 9:30
  out
• 9:30
  on
• 9:30
  AI
• 9:31
  just
• 9:31
  like
• 9:31
  they
• 9:31
  did
• 9:31
  with
• 9:31
  Google
• 9:32
  Shopping.
• 9:33
  But
• 9:33
  when
• 9:33
  it
• 9:33
  comes
• 9:34
  to
• 9:34
  the
• 9:34
  inspiration,
• 9:35
  the
• 9:35
  curation,
• 9:36
  the
• 9:37
  finding
• 9:37
  a
• 9:37
  fit
• 9:38
  from
• 9:38
  someone
• 9:38
  that
• 9:39
  you
• 9:39
  like,
• 9:39
  the
• 9:40
  creator
• 9:40
  part,
• 9:40
  the
• 9:41
  human
• 9:41
  essence,
• 9:42
  that's
• 9:42
  not
• 9:42
  going
• 9:43
  anywhere
• 9:43
  for
• 9:43
  a
• 9:43
  long
• 9:43
  time.
• 9:44
  And
• 9:44
  that's
• 9:44
  where
• 9:44
  we
• 9:44
  double
• 9:44
  down.
• 9:45
  So
• 9:45
  shire
• 9:45
  between
• 9:46
  the
• 9:46
  lines
• 9:46
  there
• 9:46
  too,
• 9:46
  that
• 9:46
  then
• 9:47
  you.
• 9:47
  You're
• 9:47
  believing
• 9:48
  in
• 9:48
  truly
• 9:48
  authentic
• 9:49
  created
• 9:49
  content
• 9:50
  going
• 9:50
  forward.
• 9:50
  Like
• 9:51
  you're
• 9:51
  not
• 9:51
  going
• 9:51
  to
• 9:51
  lean
• 9:51
  into
• 9:51
  AI
• 9:52
  generated
• 9:52
  content
• 9:53
  for
• 9:53
  your
• 9:53
  community
• 9:54
  or
• 9:54
  how
• 9:54
  do
• 9:54
  you
• 9:54
  think
• 9:54
  about
• 9:55
  that
• 9:55
  with
• 9:56
  ads?
• 9:57
  We're
• 9:57
  testing
• 9:58
  different
• 9:58
  AI
• 9:59
  generated
• 10:00
  ads.
• 10:00
  Okay.
• 10:00
  You
• 10:00
  are,
• 10:02
  for
• 10:02
  instance,
• 10:04
  a
• 10:04
  UGC
• 10:05
  image
• 10:05
  we've
• 10:05
  already
• 10:06
  shot
• 10:06
  or
• 10:06
  with
• 10:06
  a
• 10:07
  model
• 10:07
  that
• 10:07
  we've
• 10:07
  already
• 10:07
  worked
• 10:08
  with.
• 10:08
  How
• 10:09
  can
• 10:09
  we
• 10:09
  take
• 10:09
  that
• 10:09
  image?
• 10:10
  Right
• 10:11
  place
• 10:11
  a
• 10:11
  new
• 10:11
  shoe.
• 10:12
  Oh,
• 10:12
  that's
• 10:12
  really
• 10:13
  interesting.
• 10:13
  Yeah.
• 10:13
  So
• 10:14
  it's
• 10:14
  a
• 10:14
  real
• 10:14
  image,
• 10:15
  real
• 10:15
  model
• 10:15
  that
• 10:16
  we've
• 10:16
  worked
• 10:16
  with
• 10:16
  and
• 10:16
  paid
• 10:17
  for.
• 10:17
  Right.
• 10:17
  But
• 10:17
  how
• 10:18
  do
• 10:18
  we
• 10:18
  restyle
• 10:19
  that
• 10:19
  model
• 10:20
  without
• 10:20
  doing
• 10:21
  it
• 10:21
  in
• 10:21
  person?
• 10:22
  Oh,
• 10:22
  that's
• 10:22
  why.
• 10:22
  That's
• 10:23
  a
• 10:23
  whole
• 10:23
  element
• 10:23
  to
• 10:23
  this
• 10:24
  conversation
• 10:24
  that
• 10:24
  I've
• 10:24
  never
• 10:24
  thought
• 10:25
  about.
• 10:25
  Yeah.
• 10:25
  We
• 10:25
  were
• 10:25
  just
• 10:25
  having
• 10:26
  this
• 10:26
  conversation
• 10:26
  on
• 10:26
  my
• 10:26
  weekly
• 10:27
  podcast
• 10:27
  about
• 10:28
  one
• 10:28
  of
• 10:28
  the
• 10:29
  American
• 10:29
  Eagle
• 10:29
  brands
• 10:29
  coming
• 10:30
  out
• 10:30
  and
• 10:30
  saying,
• 10:30
  we're
• 10:31
  not
• 10:31
  gonna
• 10:31
  use
• 10:32
  AI
• 10:32
  generated
• 10:33
  models.
• 10:34
  But
• 10:34
  that's
• 10:34
  an
• 10:34
  interesting
• 10:35
  extrapolation
• 10:35
  to
• 10:35
  say,
• 10:36
  like,
• 10:36
  yeah,
• 10:36
  you
• 10:36
  can
• 10:36
  use
• 10:36
  human
• 10:37
  models,
• 10:37
  but
• 10:37
  there's
• 10:37
  things
• 10:37
  you
• 10:38
  can
• 10:38
  do
• 10:38
  with
• 10:38
  AI
• 10:39
  that
• 10:39
  allow
• 10:39
  you
• 10:39
  to
• 10:39
  showcase
• 10:40
  the
• 10:40
  products
• 10:41
  that
• 10:41
  you're
• 10:41
  selling
• 10:41
  in
• 10:41
  new
• 10:42
  ways.
• 10:42
  Yeah.
• 10:42
  But
• 10:42
  it
• 10:42
  is
• 10:43
  tricky
• 10:43
  though.
• 10:43
  Yeah.
• 10:43
  And
• 10:44
  we
• 10:44
  haven't
• 10:44
  rolled
• 10:44
  it
• 10:44
  out
• 10:45
  yet,
• 10:45
  but
• 10:46
  what's
• 10:46
  going
• 10:46
  on
• 10:46
  right
• 10:46
  now
• 10:46
  is
• 10:47
  everyone's
• 10:47
  costs
• 10:47
  on
• 10:48
  Meta
• 10:48
  have
• 10:48
  gone
• 10:48
  up.
• 10:49
  Everyone's
• 10:50
  facing
• 10:50
  this
• 10:50
  big
• 10:50
  brands
• 10:51
  small
• 10:51
  brand
• 10:52
  panel.
• 10:52
  I
• 10:52
  was
• 10:52
  just
• 10:53
  hosting
• 10:53
  the
• 10:53
  small
• 10:53
  D2C
• 10:54
  brands.
• 10:54
  All
• 10:55
  facing
• 10:55
  it.
• 10:55
  Yeah.
• 10:56
  And
• 10:56
  that's
• 10:56
  because
• 10:56
  meta
• 10:57
  is
• 10:57
  now
• 10:57
  saturated
• 10:57
  with
• 10:58
  content
• 10:58
  more
• 10:58
  than
• 10:58
  ever.
• 10:59
  Yeah.
• 10:59
  Because
• 10:59
  people
• 10:59
  are
• 11:00
  spinning
• 11:00
  up
• 11:00
  AI
• 11:01
  content
• 11:01
  like
• 11:01
  no
• 11:01
  tomorrow.
• 11:02
  So.
• 11:03
  So
• 11:03
  it
• 11:03
  becomes
• 11:03
  a
• 11:03
  game
• 11:03
  of
• 11:04
  if.
• 11:04
  If
• 11:04
  I'm
• 11:04
  doing
• 11:04
  everything
• 11:05
  manually
• 11:06
  and
• 11:06
  I
• 11:06
  can
• 11:06
  get
• 11:07
  out
• 11:07
  10
• 11:07
  pieces
• 11:07
  of
• 11:07
  creative
• 11:08
  a
• 11:08
  week.
• 11:08
  Right.
• 11:09
  But
• 11:09
  this
• 11:09
  guy
• 11:09
  over
• 11:09
  there
• 11:10
  is
• 11:10
  spinning
• 11:11
  up
• 11:11
  500
• 11:12
  using
• 11:12
  a
• 11:12
  method,
• 11:12
  like
• 11:12
  I've
• 11:13
  just
• 11:13
  said.
• 11:13
  Right.
• 11:14
  Who's
• 11:14
  going
• 11:14
  to
• 11:14
  get
• 11:14
  the
• 11:15
  better
• 11:15
  optimized
• 11:15
  ads?
• 11:16
  Probably
• 11:16
  this
• 11:16
  guy.
• 11:17
  Right.
• 11:18
  So
• 11:18
  we're
• 11:18
  at
• 11:18
  a
• 11:18
  real
• 11:19
  tricky
• 11:19
  time
• 11:19
  where
• 11:19
  you
• 11:20
  need
• 11:20
  to
• 11:20
  adapt,
• 11:21
  you
• 11:21
  need
• 11:21
  to
• 11:21
  stay
• 11:21
  authentic,
• 11:24
  but
• 11:25
  you
• 11:25
  might
• 11:25
  be
• 11:25
  wiped
• 11:26
  out
• 11:26
  if
• 11:26
  you
• 11:26
  don't
• 11:26
  level
• 11:27
  up
• 11:27
  in
• 11:27
  some
• 11:27
  way
• 11:27
  and
• 11:28
  integrate.
• 11:28
  But
• 11:28
  it's
• 11:29
  doing
• 11:29
  it
• 11:29
  in
• 11:29
  a
• 11:29
  way
• 11:29
  that
• 11:30
  is
• 11:30
  real
• 11:30
  for
• 11:30
  you
• 11:30
  and
• 11:31
  your
• 11:31
  customer
• 11:31
  without
• 11:32
  pissing
• 11:32
  them
• 11:32
  off
• 11:32
  because
• 11:33
  it
• 11:33
  will
• 11:33
  damage
• 11:33
  your
• 11:33
  brand
• 11:33
  otherwise.
• 11:34
  Really
• 11:34
  tricky.
• 11:35
  Yeah,
• 11:35
  that's
• 11:35
  really
• 11:36
  well
• 11:36
  said
• 11:36
  too.
• 11:36
  Really
• 11:37
  well
• 11:37
  said.
• 11:38
  How
• 11:38
  about
• 11:38
  the
• 11:39
  agentic
• 11:39
  commerce
• 11:40
  side
• 11:40
  of
• 11:40
  things?
• 11:41
  How
• 11:41
  do
• 11:42
  you
• 11:42
  think
• 11:42
  that's
• 11:42
  going
• 11:42
  to
• 11:43
  play
• 11:43
  into
• 11:43
  things?
• 11:44
  And
• 11:44
  does
• 11:44
  the
• 11:45
  culture
• 11:45
  of
• 11:45
  what
• 11:45
  you're
• 11:46
  doing,
• 11:46
  does
• 11:46
  that
• 11:46
  make
• 11:46
  you
• 11:47
  more
• 11:47
  resilient
• 11:47
  in
• 11:48
  the
• 11:48
  agentic
• 11:48
  commerce
• 11:49
  world?
• 11:49
  If
• 11:49
  and
• 11:49
  when
• 11:49
  it
• 11:50
  does
• 11:50
  come
• 11:50
  about,
• 11:50
  like,
• 11:50
  how
• 11:51
  do
• 11:51
  you
• 11:51
  think
• 11:51
  about
• 11:51
  that?
• 11:52
  You
• 11:52
  know
• 11:53
  what?
• 11:53
  I'm
• 11:53
  yet
• 11:54
  to
• 11:54
  see
• 11:54
  it.
• 11:54
  Yeah.
• 11:54
  Okay,
• 11:55
  Great
• 11:55
  to
• 11:55
  hear.
• 11:55
  I'm
• 11:56
  yet
• 11:56
  to
• 11:56
  see
• 11:56
  our
• 11:57
  audience.
• 11:57
  Yeah,
• 11:58
  like
• 11:59
  none.
• 12:00
  We
• 12:00
  speak
• 12:00
  to
• 12:00
  our
• 12:00
  audience
• 12:01
  a
• 12:01
  lot.
• 12:01
  Our
• 12:01
  team
• 12:01
  are
• 12:02
  the
• 12:02
  audience.
• 12:02
  No
• 12:02
  one's
• 12:02
  using
• 12:03
  Agenda
• 12:03
  to
• 12:04
  check
• 12:04
  out
• 12:04
  real
• 12:04
  fashion
• 12:05
  and
• 12:05
  sneakers
• 12:05
  right
• 12:05
  now.
• 12:06
  Right.
• 12:08
  But
• 12:08
  it
• 12:09
  will
• 12:09
  get
• 12:09
  there.
• 12:09
  You
• 12:09
  think
• 12:10
  so?
• 12:10
  It
• 12:10
  will
• 12:10
  get
• 12:11
  there,
• 12:11
  but
• 12:11
  our
• 12:12
  goal
• 12:12
  with
• 12:12
  the
• 12:12
  Soul
• 12:12
  supplier
• 12:13
  app
• 12:13
  is
• 12:13
  to
• 12:13
  own
• 12:13
  the
• 12:14
  experience
• 12:14
  of
• 12:15
  you
• 12:15
  browse,
• 12:16
  you
• 12:16
  get
• 12:16
  inspired,
• 12:17
  you
• 12:17
  find
• 12:17
  your
• 12:17
  tribe,
• 12:18
  and
• 12:18
  then
• 12:19
  it
• 12:19
  understands
• 12:20
  what
• 12:20
  you
• 12:20
  like
• 12:21
  and
• 12:21
  then
• 12:21
  you
• 12:21
  can
• 12:21
  buy
• 12:21
  a
• 12:22
  product
• 12:22
  straight
• 12:22
  via
• 12:22
  us.
• 12:23
  So
• 12:23
  am
• 12:23
  I
• 12:23
  worried
• 12:24
  about
• 12:24
  agentic
• 12:24
  commerce?
• 12:25
  Not
• 12:25
  right
• 12:25
  now.
• 12:25
  Yeah.
• 12:26
  Because
• 12:26
  I
• 12:26
  just
• 12:26
  think
• 12:27
  it's
• 12:27
  a
• 12:27
  different
• 12:27
  buying
• 12:28
  journey.
• 12:28
  Well.
• 12:29
  And
• 12:29
  if
• 12:29
  you
• 12:29
  know
• 12:29
  what
• 12:29
  you
• 12:29
  want.
• 12:30
  Yeah.
• 12:31
  If
• 12:31
  you're.
• 12:32
  If
• 12:32
  your
• 12:32
  philosophy
• 12:33
  plays
• 12:33
  out,
• 12:33
  then,
• 12:33
  yes,
• 12:33
  you
• 12:34
  are
• 12:34
  more
• 12:34
  resilient
• 12:34
  to
• 12:34
  it.
• 12:35
  I
• 12:35
  mean,
• 12:35
  by
• 12:35
  default,
• 12:36
  you
• 12:36
  know,
• 12:36
  I
• 12:36
  think
• 12:36
  in
• 12:36
  a
• 12:37
  lot
• 12:37
  of
• 12:37
  ways,
• 12:37
  so.
• 12:38
  All
• 12:38
  right,
• 12:38
  well,
• 12:38
  let's
• 12:39
  get
• 12:39
  you
• 12:39
  out
• 12:39
  here
• 12:39
  on
• 12:39
  this.
• 12:39
  It's
• 12:40
  been
• 12:40
  a
• 12:40
  great
• 12:40
  conversation.
• 12:41
  What's
• 12:42
  the
• 12:42
  next
• 12:42
  chapter
• 12:42
  look
• 12:43
  like
• 12:43
  for
• 12:43
  you?
• 12:43
  What,
• 12:43
  what,
• 12:44
  what
• 12:44
  do
• 12:44
  you
• 12:44
  got
• 12:44
  planned
• 12:44
  in
• 12:45
  the
• 12:45
  year
• 12:45
  ahead?
• 12:45
  Like,
• 12:45
  you
• 12:46
  sounds
• 12:46
  like
• 12:46
  you've
• 12:46
  got
• 12:46
  a
• 12:46
  big
• 12:47
  new
• 12:47
  launch
• 12:48
  coming.
• 12:48
  What's
• 12:48
  going
• 12:48
  on?
• 12:49
  What's
• 12:49
  next
• 12:50
  for
• 12:51
  us?
• 12:52
  Facebook
• 12:52
  groups,
• 12:53
  where
• 12:53
  the
• 12:53
  culture
• 12:53
  and
• 12:54
  sneakers
• 12:54
  and
• 12:54
  streetwear
• 12:54
  started
• 12:55
  are
• 12:55
  dead.
• 12:55
  Discord
• 12:56
  is
• 12:56
  too
• 12:56
  niche.
• 12:57
  Reddit
• 12:57
  is
• 12:58
  too
• 12:58
  clinical.
• 12:58
  Okay.
• 12:59
  And
• 12:59
  big
• 12:59
  social
• 13:00
  is
• 13:00
  too
• 13:00
  scary
• 13:01
  and
• 13:01
  saturated.
• 13:03
  So
• 13:03
  if
• 13:03
  you
• 13:03
  love
• 13:04
  sneakers
• 13:04
  in
• 13:04
  streetwear
• 13:05
  fashion,
• 13:05
  the
• 13:05
  sole
• 13:06
  supplier
• 13:06
  app
• 13:07
  is
• 13:07
  a
• 13:07
  safe,
• 13:08
  friendly,
• 13:09
  fun
• 13:10
  place.
• 13:10
  To
• 13:10
  be
• 13:11
  like
• 13:11
  the
• 13:11
  early
• 13:11
  blossoming
• 13:12
  of
• 13:12
  where
• 13:12
  social
• 13:13
  media
• 13:13
  started,
• 13:13
  when
• 13:14
  it
• 13:14
  was
• 13:14
  fun,
• 13:15
  when
• 13:15
  you
• 13:15
  could
• 13:15
  post
• 13:15
  what
• 13:16
  you
• 13:16
  wanted
• 13:16
  and
• 13:16
  where
• 13:17
  there
• 13:17
  was
• 13:17
  love
• 13:17
  in
• 13:17
  the
• 13:18
  community
• 13:18
  and
• 13:19
  mixed
• 13:19
  in
• 13:19
  with
• 13:19
  that
• 13:20
  premium
• 13:20
  content
• 13:21
  and
• 13:21
  commerce.
• 13:22
  So
• 13:22
  if
• 13:22
  you're
• 13:22
  a
• 13:22
  sneakers
• 13:23
  and
• 13:23
  streetwear
• 13:23
  fan,
• 13:24
  this
• 13:24
  is
• 13:24
  the
• 13:24
  app
• 13:25
  for
• 13:25
  you
• 13:25
  that
• 13:26
  can
• 13:26
  inspire
• 13:26
  you
• 13:26
  and
• 13:26
  help
• 13:27
  you
• 13:27
  shop.
• 13:27
  Right.
• 13:27
  And
• 13:28
  like,
• 13:28
  that's
• 13:28
  the
• 13:28
  vision
• 13:28
  really
• 13:29
  for
• 13:29
  me,
• 13:29
  it's
• 13:29
  like
• 13:29
  going
• 13:30
  all
• 13:30
  in
• 13:30
  on
• 13:30
  that
• 13:31
  the
• 13:31
  app
• 13:31
  is
• 13:32
  the
• 13:32
  place
• 13:32
  to
• 13:32
  be.
• 13:33
  And
• 13:34
  alongside
• 13:34
  that,
• 13:34
  I
• 13:35
  hope
• 13:35
  that
• 13:35
  means
• 13:35
  we
• 13:35
  get
• 13:36
  more
• 13:36
  customer
• 13:36
  data
• 13:37
  and
• 13:37
  understanding,
• 13:38
  we
• 13:38
  can
• 13:38
  improve
• 13:39
  revenue,
• 13:39
  we
• 13:40
  can
• 13:40
  service
• 13:40
  our
• 13:41
  brands
• 13:41
  better,
• 13:41
  but
• 13:42
  ultimately
• 13:42
  it's
• 13:42
  better
• 13:42
  for
• 13:43
  the,
• 13:43
  for
• 13:43
  the
• 13:43
  audience.
• 13:43
  Yeah.
• 13:44
  And
• 13:44
  this
• 13:44
  is
• 13:44
  what
• 13:45
  they're
• 13:45
  looking
• 13:45
  for,
• 13:45
  I
• 13:45
  think,
• 13:46
  right
• 13:46
  now.
• 13:46
  Yeah,
• 13:46
  it's
• 13:47
  really.
• 13:47
  That's
• 13:47
  a
• 13:47
  really
• 13:47
  great
• 13:48
  nugget
• 13:48
  to
• 13:48
  end
• 13:48
  on
• 13:48
  because,
• 13:48
  you
• 13:49
  know,
• 13:49
  we
• 13:49
  talk
• 13:49
  a
• 13:49
  lot
• 13:49
  about
• 13:50
  the
• 13:50
  rise
• 13:50
  of
• 13:50
  micro
• 13:51
  influencers,
• 13:51
  but,
• 13:51
  you
• 13:51
  know,
• 13:52
  in
• 13:52
  a
• 13:52
  lot
• 13:52
  of
• 13:52
  ways
• 13:52
  what
• 13:52
  you're
• 13:52
  talking
• 13:52
  about
• 13:53
  is
• 13:53
  the
• 13:53
  potential
• 13:54
  similar
• 13:54
  thing
• 13:54
  happen
• 13:55
  in
• 13:55
  social
• 13:55
  media
• 13:55
  where
• 13:55
  you're
• 13:56
  going
• 13:56
  to
• 13:56
  see
• 13:56
  a
• 13:56
  fragmentation
• 13:57
  of
• 13:57
  social
• 13:57
  media
• 13:58
  into.
• 13:59
  Into
• 13:59
  like
• 13:59
  micro
• 14:00
  social
• 14:00
  media
• 14:00
  experiences
• 14:01
  and,
• 14:02
  and
• 14:02
  us
• 14:02
  as
• 14:03
  no
• 14:03
  great
• 14:03
  thing
• 14:03
  about
• 14:04
  the
• 14:04
  world
• 14:04
  we
• 14:04
  live
• 14:05
  in
• 14:05
  from
• 14:05
  a
• 14:05
  technology
• 14:05
  perspective
• 14:06
  is
• 14:06
  we
• 14:06
  can
• 14:06
  choose
• 14:06
  our
• 14:07
  own
• 14:07
  adventure
• 14:07
  of
• 14:07
  what
• 14:07
  we
• 14:08
  want
• 14:08
  to
• 14:08
  interact
• 14:08
  with.
• 14:08
  So,
• 14:09
  yeah,
• 14:09
  there's
• 14:09
  something
• 14:10
  to.
• 14:10
  What
• 14:10
  something.
• 14:11
  What
• 14:11
  you're
• 14:11
  saying,
• 14:11
  George?
• 14:12
  Yeah,
• 14:12
  other
• 14:13
  micro
• 14:13
  communities,
• 14:13
  like,
• 14:14
  popping
• 14:14
  up
• 14:14
  for,
• 14:14
  like
• 14:15
  running.
• 14:15
  Right.
• 14:15
  And
• 14:16
  other
• 14:16
  sports
• 14:16
  and
• 14:16
  wellness.
• 14:18
  There's
• 14:19
  like
• 14:19
  one
• 14:19
  called
• 14:19
  Sup
• 14:19
  well,
• 14:20
  which
• 14:20
  is
• 14:20
  about
• 14:20
  running
• 14:21
  and
• 14:21
  stuff.
• 14:21
  The
• 14:21
  Guy
• 14:22
  had
• 14:22
  a
• 14:22
  YouTube
• 14:22
  channel.
• 14:22
  Micro.
• 14:23
  There's
• 14:23
  a
• 14:23
  lot
• 14:24
  of
• 14:24
  this
• 14:24
  going
• 14:24
  on.
• 14:24
  Yeah,
• 14:25
  but
• 14:25
  where
• 14:26
  does
• 14:26
  it
• 14:26
  stop
• 14:26
  you.
• 14:26
  You're
• 14:27
  gonna
• 14:27
  have
• 14:27
  like
• 14:27
  20
• 14:27
  different
• 14:28
  apps
• 14:28
  for
• 14:28
  micro
• 14:28
  communities.
• 14:30
  I
• 14:30
  know,
• 14:30
  right?
• 14:30
  Yeah.
• 14:30
  It's
• 14:30
  kind
• 14:30
  of
• 14:30
  what
• 14:31
  Reddit
• 14:31
  is.
• 14:31
  Yeah,
• 14:31
  right.
• 14:32
  It
• 14:32
  looks
• 14:32
  like
• 14:32
  it's
• 14:33
  sold
• 14:33
  out.
• 14:33
  Yeah,
• 14:33
  yeah,
• 14:34
  yeah,
• 14:34
  yeah.
• 14:34
  Brands
• 14:35
  are
• 14:35
  just
• 14:35
  pushing
• 14:35
  products
• 14:35
  and
• 14:36
  comments
• 14:36
  and
• 14:36
  it's.
• 14:38
  It's
• 14:38
  saturated
• 14:39
  now.
• 14:39
  Yeah.
• 14:40
  I
• 14:40
  mean,
• 14:40
  it's
• 14:40
  funny
• 14:41
  like,
• 14:41
  as
• 14:41
  you're
• 14:41
  saying
• 14:41
  that,
• 14:41
  like,
• 14:42
  that's
• 14:42
  why
• 14:42
  podcasts
• 14:43
  exist.
• 14:43
  That's
• 14:43
  why
• 14:43
  I
• 14:43
  do
• 14:43
  what
• 14:44
  I
• 14:44
  do.
• 14:44
  I
• 14:44
  have
• 14:44
  a
• 14:44
  niche
• 14:44
  community
• 14:45
  where
• 14:45
  I
• 14:45
  built
• 14:46
  a
• 14:46
  business
• 14:46
  talking
• 14:46
  about
• 14:46
  retail
• 14:47
  technology.
• 14:48
  So
• 14:48
  we're
• 14:48
  all
• 14:48
  playing
• 14:49
  in
• 14:49
  the
• 14:49
  same
• 14:49
  kind
• 14:49
  of
• 14:49
  sphere
• 14:50
  here.
• 14:50
  So
• 14:50
  it's.
• 14:50
  It's
• 14:51
  really
• 14:51
  interesting
• 14:51
  to
• 14:51
  hear
• 14:51
  you
• 14:51
  say
• 14:51
  that,
• 14:52
  man.
• 14:52
  Well,
• 14:52
  thanks
• 14:53
  for
• 14:53
  making
• 14:53
  time
• 14:53
  for
• 14:53
  me.
• 14:54
  Thanks,
• 14:54
  Chris.
• 14:54
  Yeah,
• 14:54
  it's
• 14:55
  really
• 14:55
  great
• 14:55
  to
• 14:55
  meet
• 14:55
  you.
• 14:55
  I
• 14:56
  really
• 14:56
  enjoyed
• 14:56
  this.
• 14:57
  Yeah.
• 14:58
  So
• 14:58
  George
• 14:58
  Sullivan,
• 14:58
  the
• 14:59
  founder
• 14:59
  and
• 14:59
  CEO
• 14:59
  of
• 14:59
  the
• 14:59
  sole
• 15:00
  supplier.
• 15:00
  I'm
• 15:00
  going
• 15:00
  to
• 15:01
  check
• 15:01
  it
• 15:01
  out
• 15:01
  for
• 15:01
  sure.
• 15:01
  Everyone
• 15:02
  knows
• 15:02
  how
• 15:02
  much
• 15:02
  I
• 15:02
  love.
• 15:03
  I
• 15:03
  love
• 15:03
  a
• 15:03
  good
• 15:03
  shoe
• 15:04
  as
• 15:04
  well.
• 15:04
  So
• 15:05
  thanks
• 15:05
  to
• 15:05
  Vuzion
• 15:06
  and
• 15:06
  the
• 15:06
  retail
• 15:07
  technology
• 15:07
  show,
• 15:08
  for
• 15:08
  helping
• 15:09
  us
• 15:09
  put
• 15:09
  together
• 15:09
  all
• 15:10
  this
• 15:10
  great
• 15:10
  content
• 15:10
  with
• 15:11
  great
• 15:11
  interviewees
• 15:12
  like
• 15:12
  George
• 15:12
  here.
• 15:13
  And
• 15:13
  thanks
• 15:14
  to
• 15:14
  everyone
• 15:14
  back
• 15:15
  home
• 15:15
  listening.
• 15:15
  And
• 15:16
  to
• 15:16
  everyone
• 15:16
  out
• 15:16
  there
• 15:16
  on
• 15:17
  behalf
• 15:17
  of
• 15:17
  Omnitalk,
• 15:18
  be
• 15:18
  careful
• 15:18
  out
• 15:18
  there.