Why Culture Still Drives Sneaker Commerce with The Sole Supplier | RTS 2026
In this Omni Talk Retail episode, recorded live at Retail Technology Show 2026 in London from the Vusion podcast studio, Chris Walton caught up with George Sullivan, CEO & Founder of The Sole Supplier, to unpack why culture still sits at the center of sneaker and streetwear commerce.
George shares how a personal obsession with sneakers turned into one of the UK’s leading platforms for discovering and buying footwear, and why staying true to the culture has been critical to scaling the business. From working with global brands like Nike and Adidas to turning down opportunities that don’t…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.