The Brand Metric Your CEO Doesn't Know Exists | Sandra Rand

Revenue Problem Solvers · Aug 28, 2026 · 46m

Your CEO just told you brand can't be measured. Sandra Rand has heard that line more times than she can count, and she's done letting it slide.

Sandra is the VP of Marketing at Spreetail, one of the largest e-commerce operators in the country. Before that, she led a rebrand at Thrasio that drove a 168% increase in lead flow, and grew user acquisition by 24% at GETIDA with marketing responsible for over 70% of pipeline. She's not guessing about brand and revenue being connected. She's got the receipts.

In this conversation, Sandra breaks down why brand isn't the warm and fuzzy afterthought…