Pernod Ricard’s Ann Mukherjee and Pamela Forbus: ‘Creativity Is the Oxygen to Growth’
In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge of the marketing practice to bear in her role as CEO, knowledge that she and Forbus can center on.
It’s an uncommon cornerstone of experience that can arguably strengthen the marketing priorities of a brand and business—with intentional…
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