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E-Commerce Accounting 101: Tips, Tricks, and Mistakes to Avoid
Episode Summary
In this episode of The Free to Grow CFO Podcast, Jon Blair sits down with AJ Stockwell, founder of Climb CFO and e-commerce accounting expert, to tackle one of the biggest challenges DTC brand founders face: keeping clean, accurate financials. Together, they dive into the essentials of bookkeeping for e-commerce brands, from spotting red flags to optimizing margins and ensuring financial clarity. Jon and AJ highlight a critical yet often overlooked mistake—misclassifying sales tax as revenue or expenses on the P&L statement. As AJ explains, sales tax is actually a liability…
The skinny
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