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How to Make a Heritage Brand Stay Relevant with Blair Lancer, CMO of Lancer Skincare | Ep. 399
Luxury skincare can’t just look beautiful anymore. It has to build trust, feel approachable, and actually work. And the brands that can balance all three are the ones that win.
Daniel sits down with Blair Lancer, CMO of Lancer Skincare, to unpack how you modernize a legacy beauty brand without losing the clinical credibility and heritage that made it iconic in the first place.
From bringing “your mother’s skincare brand” into a new generation, to balancing Dr. Lancer’s medical authority with Blair’s lifestyle-driven voice, to refreshing the brand without doing a full rebrand, Blair shares…
The skinny
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