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Claudette Atkinson - Why Distribution Keeps Reinventing and Thriving
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In this episode, we sit down with an industry veteran, Claudette Atkinson, whose journey spans vendors, partners, and distribution, offering a 360-degree view of the channel that’s rich with insight. Together, we unpack why distribution keeps getting written off, only to come back stronger, and how reinvention, creativity, and data are at the heart of its resilience.
We touched on:
- Why distribution keeps thriving despite repeated predictions of its demise
- The strategic power of empathy gained from experience across the channel
- How distributor-led marketing is innovating…
The skinny
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