Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How This Coffee Chain Scaled from 1 to 100 Locations
Lucas and Luna dig into the blueprint behind Dutch Bros Coffee's unlikely expansion from a single drive-through in Oregon to over 900 locations. They unpack the specific operational choices—ownership structure, site selection, and culture preservation—that allowed the chain to grow without losing what made it work. Along the way, they tease apart the trade-offs between franchising and corporate ownership, and why Dutch Bros' unique blend of both may hold the lesson for any service business looking to scale. If you've ever wondered how a regional coffee brand becomes a national…
The skinny
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