Latest / Women in The Coaching Arena / 124 | How to Make a Great LinkedIn Profile That Attracts Clients
Transcript
- 0:01Most
- 0:01coaches
- 0:01I
- 0:01work
- 0:02with
- 0:02tell
- 0:02me
- 0:02the
- 0:02same
- 0:03thing
- 0:03about
- 0:03LinkedIn.
- 0:04I
- 0:05know
- 0:05my
- 0:05profile
- 0:06is
- 0:06out
- 0:06of
- 0:06date,
- 0:07but
- 0:07I
- 0:07have
- 0:07no
- 0:08idea
- 0:08how
- 0:08to
- 0:08make
- 0:09it
- 0:09look
- 0:09shiny
- 0:10and
- 0:11relevant
- 0:11like
- 0:12all
- 0:12of
- 0:12these
- 0:12other
- 0:13people
- 0:13out
- 0:13there.
- 0:14And
- 0:14yet
- 0:15it
- 0:15can
- 0:15make
- 0:16a
- 0:16huge
- 0:16difference
- 0:17to
- 0:17have
- 0:17a
- 0:17professional
- 0:18looking
- 0:19profile.
- 0:20So
- 0:20today
- 0:20I'm
- 0:20gonna
- 0:21walk
- 0:21you
- 0:21through
- 0:21the
- 0:21essential
- 0:22ingredients
- 0:22for
- 0:23that
- 0:23great
- 0:23LinkedIn
- 0:24profile,
- 0:25one
- 0:25that
- 0:25positions
- 0:26you
- 0:26clearly,
- 0:27builds
- 0:27trust
- 0:28and
- 0:28attracts
- 0:29your
- 0:29ideal
- 0:29clients.
- 0:30Welcome
- 0:31back
- 0:31to
- 0:31this
- 0:32episode
- 0:32of
- 0:32Women
- 0:32in
- 0:33the
- 0:33Coaching
- 0:33Arena.
- 0:34I
- 0:34am
- 0:34Jo
- 0:34Lott,
- 0:34a
- 0:35business
- 0:35coach
- 0:35who
- 0:35helps
- 0:36qualified
- 0:36coaches
- 0:37get
- 0:37clients
- 0:37with
- 0:37honesty,
- 0:38not
- 0:38hype.
- 0:39I
- 0:39built
- 0:40a
- 0:40coaching
- 0:40business
- 0:41around
- 0:41school
- 0:41hours,
- 0:42term
- 0:42time
- 0:43only.
- 0:43And
- 0:43I
- 0:43want
- 0:43the
- 0:44same
- 0:44freedom
- 0:45for
- 0:45you.
- 0:45So
- 0:46let's
- 0:46get
- 0:46your
- 0:46LinkedIn
- 0:47doing
- 0:47some
- 0:48of
- 0:48that
- 0:48heavy
- 0:48lifting.
- 0:50So
- 0:50depending
- 0:50on
- 0:51where
- 0:51you
- 0:51are
- 0:51in
- 0:52your
- 0:52journey,
- 0:52you
- 0:53may
- 0:53either,
- 0:53if
- 0:54you're
- 0:54starting
- 0:54out,
- 0:55have
- 0:55a
- 0:55profile
- 0:56that
- 0:56looks
- 0:56a
- 0:56bit
- 0:56like
- 0:57a
- 0:57CV
- 0:58or
- 0:58if
- 0:58you
- 0:58are
- 0:58years
- 0:59into
- 0:59business,
- 0:59you
- 1:00may
- 1:00have
- 1:00a
- 1:00profile
- 1:01that's
- 1:01just
- 1:01a
- 1:01bit
- 1:02outdated
- 1:03When
- 1:03you
- 1:03are
- 1:03creating
- 1:04a
- 1:04profile
- 1:05for
- 1:05your
- 1:05business,
- 1:06you
- 1:06really
- 1:07want
- 1:07people
- 1:07to
- 1:07land
- 1:08on
- 1:08your
- 1:08profile
- 1:08and
- 1:08think,
- 1:10I
- 1:10know
- 1:10who
- 1:10they
- 1:10help.
- 1:11I
- 1:11get
- 1:12what
- 1:12they
- 1:12help
- 1:12with.
- 1:13I
- 1:13can
- 1:13see
- 1:14that
- 1:14they're
- 1:14credible,
- 1:15and
- 1:15I
- 1:16feel
- 1:16something,
- 1:17a
- 1:17spark
- 1:18connection,
- 1:19a
- 1:19sense
- 1:19that
- 1:19this
- 1:20person
- 1:20gets
- 1:21it.
- 1:21And
- 1:21that
- 1:22means
- 1:22we
- 1:22need
- 1:22to
- 1:23inject
- 1:23some
- 1:23clarity,
- 1:24relevance,
- 1:25and
- 1:25warmth
- 1:25into
- 1:26your
- 1:26profile.
- 1:28Let's
- 1:28start
- 1:29at
- 1:29the
- 1:29top
- 1:29with
- 1:29your
- 1:30headline
- 1:30that
- 1:30matters
- 1:31most.
- 1:31So
- 1:32that
- 1:32is
- 1:32the
- 1:32line
- 1:33underneath
- 1:33your
- 1:33photo,
- 1:34which
- 1:34says
- 1:35who
- 1:35you
- 1:35help
- 1:36or
- 1:36what
- 1:36you
- 1:36do.
- 1:37So
- 1:37you
- 1:38might
- 1:38have
- 1:39your
- 1:39job
- 1:40title,
- 1:40essentially
- 1:41things
- 1:41like
- 1:42executive
- 1:42coach,
- 1:43career
- 1:43coach,
- 1:44business
- 1:44coach,
- 1:45or
- 1:46you
- 1:46might
- 1:46have
- 1:47an
- 1:47I
- 1:47help
- 1:47statement
- 1:48such
- 1:48as,
- 1:49I
- 1:49help
- 1:50busy
- 1:50moms
- 1:50redesign
- 1:51their
- 1:51career
- 1:52without
- 1:52guilt.
- 1:53So
- 1:53it
- 1:53should
- 1:54really
- 1:54reflect
- 1:54your
- 1:55niche,
- 1:55your
- 1:55result,
- 1:56and
- 1:56a
- 1:57sense
- 1:57of
- 1:57tone
- 1:58or
- 1:58energy.
- 1:59I
- 1:59would
- 2:00recommend
- 2:01yes,
- 2:01having
- 2:02your
- 2:02job
- 2:03title
- 2:03in
- 2:03there,
- 2:04but
- 2:04more
- 2:05so
- 2:05towards
- 2:06the
- 2:06end
- 2:06of
- 2:07the
- 2:07profile.
- 2:08I
- 2:08would
- 2:09really
- 2:09want
- 2:09to
- 2:10see
- 2:10immediately
- 2:11who
- 2:12you
- 2:12help
- 2:12and
- 2:12how,
- 2:13and
- 2:14then
- 2:14use
- 2:14these
- 2:15straight
- 2:16little
- 2:16lines.
- 2:17So
- 2:17on
- 2:18my
- 2:18keyboard
- 2:18now
- 2:19looking,
- 2:19it
- 2:19is
- 2:20the
- 2:20bottom
- 2:21left
- 2:21hand
- 2:21side
- 2:22of
- 2:22the
- 2:22keyboard.
- 2:23If
- 2:23you
- 2:23press
- 2:24shift
- 2:24and
- 2:25that
- 2:25button
- 2:25next
- 2:26to
- 2:26the
- 2:26slash,
- 2:27that
- 2:27will
- 2:27give
- 2:28you
- 2:28that
- 2:28clean
- 2:28line
- 2:29where
- 2:29you
- 2:29can
- 2:29share
- 2:30more
- 2:30than
- 2:30just
- 2:31your
- 2:31I
- 2:31help
- 2:31statement.
- 2:32You
- 2:32can
- 2:32add
- 2:32in
- 2:33things
- 2:33like
- 2:34your
- 2:34title
- 2:35or
- 2:35what
- 2:35people
- 2:35might
- 2:36be
- 2:36putting
- 2:37in
- 2:37that
- 2:37search
- 2:37bar
- 2:38to
- 2:38find
- 2:38someone
- 2:39like
- 2:39you.
- 2:40Your
- 2:41about
- 2:41section
- 2:42is
- 2:42the
- 2:42next
- 2:42one.
- 2:43So
- 2:43start
- 2:44with
- 2:44why
- 2:45you
- 2:45do
- 2:45what
- 2:46you
- 2:46do,
- 2:46a
- 2:46real
- 2:47human
- 2:47tone
- 2:48moving
- 2:48into
- 2:49what
- 2:49you
- 2:49help
- 2:50with
- 2:50and
- 2:50how.
- 2:52Speak
- 2:53to
- 2:53your
- 2:54ideal
- 2:54clients.
- 2:55That
- 2:55kind
- 2:55of
- 2:55third
- 2:55person
- 2:56will
- 2:56create
- 2:57a
- 2:57disconnect.
- 2:58Try
- 2:58and
- 2:58keep
- 2:59your
- 2:59ideal
- 2:59client
- 3:00at
- 3:00the
- 3:00center
- 3:01of
- 3:01your
- 3:01about
- 3:02section.
- 3:03Generally
- 3:04you
- 3:04want
- 3:04to
- 3:04say,
- 3:05you.
- 3:05So
- 3:06you
- 3:06may
- 3:06be
- 3:07stuck
- 3:07in
- 3:07a
- 3:07career
- 3:08that
- 3:08you
- 3:08hate.
- 3:09Maybe
- 3:10you
- 3:10are
- 3:10wondering
- 3:11if
- 3:11you'll
- 3:12ever
- 3:12find
- 3:12anything
- 3:13that
- 3:13suits
- 3:13the
- 3:13hours
- 3:14you
- 3:14want
- 3:14to
- 3:14do
- 3:15or
- 3:15suits
- 3:15the
- 3:15income
- 3:16that
- 3:16you
- 3:16want.
- 3:17So
- 3:17speak
- 3:18directly
- 3:18to
- 3:19your
- 3:19ideal
- 3:19client
- 3:20then
- 3:20leading
- 3:21into
- 3:21how
- 3:21you
- 3:21can
- 3:22help
- 3:22them
- 3:22to
- 3:22solve
- 3:22that
- 3:23problem.
- 3:24Next
- 3:24up
- 3:24is
- 3:24your
- 3:25banner
- 3:25and
- 3:25photos.
- 3:26So
- 3:26this
- 3:26is
- 3:26where
- 3:26design
- 3:27really
- 3:27counts.
- 3:28Your
- 3:28banner
- 3:29is
- 3:29valuable
- 3:30visual
- 3:30real
- 3:31estate,
- 3:32and
- 3:32it's
- 3:32really
- 3:32hard
- 3:33to
- 3:33create
- 3:34things
- 3:34without
- 3:35looking
- 3:35like
- 3:35a
- 3:355-year-old
- 3:36created
- 3:37them
- 3:37in
- 3:37Canva.
- 3:39So
- 3:39don't
- 3:39waste
- 3:39the
- 3:40space
- 3:40too
- 3:41much
- 3:41on
- 3:41a
- 3:41stock
- 3:42image
- 3:43or
- 3:43something
- 3:43like
- 3:43that.
- 3:44Really
- 3:44use
- 3:45it
- 3:45to
- 3:45reinforce
- 3:46your
- 3:46positioning.
- 3:47Maybe
- 3:48mentioning
- 3:48either
- 3:48your
- 3:48program
- 3:49or
- 3:49your
- 3:50newsletter.
- 3:51Or
- 3:51exactly
- 3:51what
- 3:52people
- 3:52will
- 3:52get
- 3:52from
- 3:52following
- 3:53you.
- 3:54So
- 3:54mine,
- 3:55for
- 3:55example,
- 3:55says,
- 3:56helping
- 3:56coaches
- 3:57stand
- 3:57out,
- 3:57sign
- 3:58clients
- 3:58and
- 3:58succeed,
- 3:59learn
- 4:00proven
- 4:00strategies
- 4:01to
- 4:01build
- 4:01a
- 4:01thriving
- 4:02coaching
- 4:03business.
- 4:03So
- 4:04I'm
- 4:04speaking
- 4:04to
- 4:04the
- 4:05person
- 4:05who
- 4:05is
- 4:06looking
- 4:06at
- 4:06my
- 4:06profile
- 4:07and
- 4:07wondering,
- 4:07should
- 4:08I
- 4:08follow
- 4:08this
- 4:08person
- 4:09leading
- 4:09with
- 4:10what
- 4:10they
- 4:10would
- 4:10gain
- 4:11from
- 4:11following
- 4:11me.
- 4:13Next
- 4:13up
- 4:13is
- 4:13your
- 4:14profile
- 4:14photo,
- 4:15and
- 4:16yes,
- 4:16you
- 4:16might
- 4:17think
- 4:17you
- 4:17can
- 4:17get
- 4:17away
- 4:18with
- 4:18a
- 4:18photo
- 4:19where
- 4:19your
- 4:20partner
- 4:20has
- 4:20taken
- 4:21it
- 4:21of
- 4:21you
- 4:21standing
- 4:22by
- 4:22the
- 4:22fence
- 4:22in
- 4:23the
- 4:23garden.
- 4:24I
- 4:24certainly
- 4:24had
- 4:24one
- 4:25of
- 4:25those
- 4:25when
- 4:25I
- 4:25started
- 4:25my
- 4:26business,
- 4:27but
- 4:27it
- 4:27makes
- 4:27such
- 4:27a
- 4:28huge
- 4:28difference
- 4:28to
- 4:29have
- 4:29a
- 4:29professional
- 4:30photo.
- 4:31Show
- 4:31that
- 4:31you
- 4:32value
- 4:32yourself,
- 4:33show
- 4:33really
- 4:33clearly
- 4:34who
- 4:34you
- 4:34are.
- 4:35And
- 4:35so
- 4:36there
- 4:36are
- 4:36many
- 4:37people
- 4:37that
- 4:37do
- 4:37things
- 4:38like
- 4:38mini
- 4:38branding
- 4:39shoots,
- 4:39so
- 4:39it
- 4:39doesn't
- 4:39need
- 4:40to
- 4:40be
- 4:40a
- 4:40full
- 4:41three
- 4:41hour
- 4:42shoot
- 4:42that's
- 4:42super
- 4:43expensive
- 4:43or
- 4:43anything.
- 4:44The
- 4:45person
- 4:45who
- 4:45did
- 4:45mine
- 4:46is
- 4:46called
- 4:46Vicki
- 4:46Knights.
- 4:47She,
- 4:47for
- 4:48example,
- 4:48hires
- 4:49a
- 4:49hotel
- 4:50and
- 4:50has
- 4:5125
- 4:51minute
- 4:52slots.
- 4:52So
- 4:52you
- 4:52get
- 4:53to
- 4:53get
- 4:54your
- 4:54profile
- 4:55photos
- 4:56done
- 4:56and
- 4:56get
- 4:56some
- 4:56other
- 4:57amazing
- 4:57shots,
- 4:58but
- 4:58without
- 4:59it
- 4:59taking
- 4:59hours.
- 5:00Therefore,
- 5:00she
- 5:00can
- 5:01do
- 5:01it
- 5:01at
- 5:01a
- 5:01better
- 5:02price
- 5:02'cause
- 5:02she
- 5:02has
- 5:03lots
- 5:03of
- 5:03people
- 5:04going
- 5:04to
- 5:04that
- 5:04hotel
- 5:05on
- 5:05that
- 5:05date.
- 5:06So
- 5:06if
- 5:06you
- 5:06are
- 5:07nearby
- 5:07where
- 5:07I
- 5:07live,
- 5:08she
- 5:08does
- 5:08that
- 5:08in
- 5:08Guilford
- 5:09every
- 5:09now
- 5:10and
- 5:10then.
- 5:10You
- 5:11can
- 5:11look
- 5:11her
- 5:11up
- 5:11by
- 5:12Googling
- 5:12Vicki
- 5:12Knights.
- 5:13That's
- 5:13Vicki
- 5:13with
- 5:14an
- 5:14I.
- 5:14I'm
- 5:15sure
- 5:15no
- 5:15matter
- 5:15where
- 5:16you
- 5:16live,
- 5:16there
- 5:16will
- 5:17be
- 5:17other
- 5:17people
- 5:17doing
- 5:18mini
- 5:18branding
- 5:19photo
- 5:19shoots.
- 5:20Next
- 5:20up
- 5:21comes
- 5:21your
- 5:21featured
- 5:22section.
- 5:22So
- 5:22most
- 5:23people
- 5:23are
- 5:23not
- 5:23using
- 5:24this
- 5:24effectively.
- 5:25This
- 5:25is
- 5:26where
- 5:26you
- 5:26showcase
- 5:27not
- 5:27just
- 5:27the
- 5:28posts
- 5:28that
- 5:28are
- 5:28performing
- 5:29well,
- 5:30but
- 5:30use
- 5:30this
- 5:31to
- 5:31take
- 5:31people
- 5:32into
- 5:32your
- 5:32next
- 5:33step.
- 5:33So
- 5:34that
- 5:34might
- 5:34be
- 5:34your
- 5:35lead
- 5:35magnet
- 5:36or
- 5:36newsletter,
- 5:37maybe
- 5:37a
- 5:38podcast
- 5:38episode,
- 5:39a
- 5:39free
- 5:39workshop,
- 5:41your
- 5:41sales
- 5:41page
- 5:42to
- 5:42show
- 5:42people
- 5:42what
- 5:43you
- 5:43are
- 5:43offering.
- 5:44It
- 5:44could
- 5:44be
- 5:44case
- 5:45studies
- 5:45or
- 5:45testimonials,
- 5:47and
- 5:47this
- 5:47is
- 5:48where
- 5:48branding
- 5:49really
- 5:49helps
- 5:49as
- 5:49well.
- 5:50So
- 5:51I
- 5:51will
- 5:51share
- 5:51at
- 5:51the
- 5:51end
- 5:52a
- 5:52branding
- 5:52kit
- 5:52that
- 5:53we
- 5:53have
- 5:53made
- 5:54to
- 5:54make
- 5:54this
- 5:54really,
- 5:55really
- 5:55easy
- 5:55for
- 5:56you
- 5:56to
- 5:56have
- 5:57a
- 5:57professional
- 5:57looking
- 5:58profile.
- 5:59I
- 5:59only
- 5:59just
- 6:00revitalized
- 6:00mine
- 6:01last
- 6:01week,
- 6:01and
- 6:02now
- 6:02I'm
- 6:02like,
- 6:02oh
- 6:03my
- 6:03gosh.
- 6:03I
- 6:03can't
- 6:03believe
- 6:04how
- 6:04bad
- 6:04it
- 6:05was
- 6:05looking
- 6:06with
- 6:06me
- 6:06personally,
- 6:07designing
- 6:07all
- 6:07of
- 6:08my
- 6:08own
- 6:08Canva
- 6:09images,
- 6:10which
- 6:10all
- 6:10look
- 6:10slightly
- 6:11different
- 6:11and
- 6:12not
- 6:12very
- 6:12cohesive.
- 6:13So
- 6:14excited
- 6:14to
- 6:14share
- 6:15that
- 6:15LinkedIn
- 6:15branding
- 6:16kit
- 6:16with
- 6:16you
- 6:17with
- 6:1720%
- 6:18off
- 6:18at
- 6:18the
- 6:19moment
- 6:19so
- 6:19it's
- 6:19an
- 6:19absolute
- 6:20bargain.
- 6:21I
- 6:21will
- 6:21talk
- 6:22more
- 6:22about
- 6:22it
- 6:22as
- 6:22we
- 6:22continue,
- 6:23but
- 6:23you
- 6:23will
- 6:23find
- 6:24the
- 6:24details
- 6:24in
- 6:24the
- 6:24show
- 6:25notes
- 6:25if
- 6:25that
- 6:25is
- 6:26what
- 6:26you
- 6:26need
- 6:26right
- 6:26now.
- 6:28Next
- 6:28up
- 6:28comes
- 6:29your
- 6:29experience
- 6:29section.
- 6:30So
- 6:30you
- 6:30don't
- 6:31need
- 6:31to
- 6:31list
- 6:31every
- 6:32job
- 6:32you
- 6:32ever
- 6:32had
- 6:33here.
- 6:34If
- 6:34it's
- 6:34not
- 6:34relevant,
- 6:35feel
- 6:35free
- 6:35to
- 6:36strip
- 6:36it
- 6:36back
- 6:36or
- 6:36reframe
- 6:37it.
- 6:38Focus
- 6:38really
- 6:39on
- 6:39showing
- 6:39your
- 6:39expertise
- 6:41and
- 6:41how
- 6:41people
- 6:41can
- 6:41benefit
- 6:42from
- 6:42working
- 6:42with
- 6:42you.
- 6:44It's
- 6:44sometimes
- 6:45a
- 6:45tricky
- 6:45one
- 6:45though,
- 6:46because
- 6:46I
- 6:46do
- 6:47like
- 6:47to
- 6:47have
- 6:48some
- 6:48of
- 6:48my
- 6:48previous
- 6:49experience
- 6:49in
- 6:50case
- 6:50people
- 6:50want
- 6:51to
- 6:51see
- 6:51your
- 6:52background,
- 6:53but
- 6:53it
- 6:53just
- 6:53depends,
- 6:54I
- 6:54guess,
- 6:54how
- 6:54many
- 6:55employers
- 6:55you've
- 6:55worked
- 6:56with.
- 6:56So
- 6:57feel
- 6:57free
- 6:57to
- 6:57tweak
- 6:58that
- 6:58so
- 6:58it
- 6:58makes
- 6:59sense
- 6:59for
- 6:59you
- 7:00and
- 7:00your
- 7:00profile.
- 7:01Next
- 7:01up
- 7:01comes
- 7:02your
- 7:02professional
- 7:02company
- 7:03page.
- 7:04So
- 7:04you
- 7:04are
- 7:04best
- 7:05off
- 7:05using
- 7:05your
- 7:06personal
- 7:06profile
- 7:07for
- 7:07promoting
- 7:07your
- 7:08business,
- 7:09but
- 7:09so
- 7:09you
- 7:09can
- 7:10add
- 7:10a
- 7:10little
- 7:10logo
- 7:11in
- 7:11the
- 7:12experience
- 7:12section
- 7:13for
- 7:13your
- 7:13business.
- 7:14You
- 7:14do
- 7:14need
- 7:14to
- 7:14create
- 7:15a
- 7:15company
- 7:16page.
- 7:17So
- 7:17this
- 7:17has
- 7:17slightly
- 7:18different
- 7:18sizing
- 7:19just
- 7:19to
- 7:19make
- 7:19it
- 7:20really
- 7:20complicated.
- 7:21So
- 7:21you
- 7:21have
- 7:21to
- 7:22have
- 7:22a
- 7:22different
- 7:22banner
- 7:23for
- 7:23this
- 7:23section.
- 7:25But
- 7:25it
- 7:26is
- 7:26worth
- 7:26creating
- 7:27one.
- 7:28You
- 7:28don't
- 7:28gain
- 7:29the
- 7:29reach
- 7:29as
- 7:29such
- 7:30by
- 7:30posting
- 7:31on
- 7:31it
- 7:31regularly,
- 7:32but
- 7:32it
- 7:33does
- 7:33feel
- 7:33professional
- 7:34to
- 7:34have
- 7:34that
- 7:35company
- 7:35page
- 7:35as
- 7:35well.
- 7:37There
- 7:37are
- 7:37also
- 7:37other
- 7:38benefits
- 7:38of
- 7:38having
- 7:39that
- 7:39company
- 7:39profile
- 7:40page
- 7:40so
- 7:40you
- 7:41gain
- 7:41that
- 7:41professional
- 7:42presence
- 7:42and
- 7:43trust.
- 7:44It's
- 7:44great
- 7:44for
- 7:44Google
- 7:45indexing
- 7:45and
- 7:46discoverability.
- 7:47It's
- 7:47just
- 7:48another
- 7:48place
- 7:49to
- 7:49showcase
- 7:49your
- 7:49offers
- 7:51and
- 7:52you
- 7:52can
- 7:52gain
- 7:52really
- 7:52good
- 7:53analytics
- 7:54on
- 7:54your
- 7:54company
- 7:54page.
- 7:55You
- 7:55can
- 7:56also
- 7:56use
- 7:56it
- 7:56to
- 7:56run
- 7:57ads
- 7:57if
- 7:57you
- 7:57ever
- 7:58want
- 7:58to.
- 7:59In
- 7:59summary,
- 8:00I
- 8:00use
- 8:01my
- 8:01personal
- 8:01page
- 8:01to
- 8:02post
- 8:02because
- 8:03that
- 8:03is
- 8:03what
- 8:03gets
- 8:03reached
- 8:04because
- 8:04obviously
- 8:05if
- 8:05they
- 8:05know
- 8:05you
- 8:05are
- 8:05a
- 8:05business,
- 8:06they
- 8:06really
- 8:07want
- 8:07you
- 8:07to
- 8:07pay
- 8:08for
- 8:08that
- 8:08reach.
- 8:09So
- 8:09you
- 8:10could
- 8:10possibly
- 8:11repurpose
- 8:11the
- 8:11same
- 8:12stuff,
- 8:12but
- 8:13I
- 8:13would
- 8:13say
- 8:13always
- 8:14lead
- 8:14with
- 8:14that
- 8:14personal
- 8:15profile
- 8:16because
- 8:16that
- 8:16is
- 8:16gonna
- 8:16get
- 8:17the
- 8:17biggest
- 8:17reach.
- 8:19LinkedIn
- 8:19newsletters
- 8:20is
- 8:20another
- 8:20feature,
- 8:21so
- 8:21the
- 8:21benefit
- 8:22of
- 8:22a
- 8:22LinkedIn
- 8:22newsletter
- 8:23is
- 8:23that
- 8:24it
- 8:24can
- 8:24be
- 8:24branded.
- 8:25So
- 8:25again,
- 8:25it
- 8:25looks
- 8:25super
- 8:26professional
- 8:26in
- 8:27the
- 8:27feed.
- 8:28It
- 8:28also
- 8:28is
- 8:29emailed
- 8:30by
- 8:30LinkedIn
- 8:31to
- 8:32those
- 8:32who
- 8:32choose
- 8:33to
- 8:33subscribe
- 8:34to
- 8:34your
- 8:34newsletter.
- 8:35It's
- 8:35not
- 8:35as
- 8:36good
- 8:36as
- 8:36having
- 8:36your
- 8:36own
- 8:37newsletter
- 8:37where
- 8:37you
- 8:38own
- 8:39the
- 8:39data.
- 8:40In
- 8:40other
- 8:40words,
- 8:40the
- 8:40email
- 8:41address
- 8:41of
- 8:41that
- 8:42person.
- 8:43But
- 8:43it
- 8:43is
- 8:44useful
- 8:44perhaps
- 8:45if
- 8:45you've
- 8:45got
- 8:45loads
- 8:46of
- 8:46followers
- 8:47on
- 8:47LinkedIn
- 8:48and
- 8:48you
- 8:48want
- 8:49to
- 8:49get
- 8:50them
- 8:50over
- 8:50to
- 8:50your
- 8:51own
- 8:51personal
- 8:52newsletter
- 8:52where
- 8:53you
- 8:53do
- 8:53own
- 8:54that
- 8:54data.
- 8:55So
- 8:55what
- 8:55I've
- 8:55often
- 8:56talked
- 8:56about
- 8:57to
- 8:57clients
- 8:57that
- 8:57have
- 8:58got
- 8:58that
- 8:58big
- 8:58presence
- 8:59is
- 9:00you
- 9:00could
- 9:00set
- 9:00up
- 9:00a
- 9:00newsletter
- 9:01and
- 9:01at
- 9:01the
- 9:02bottom
- 9:02of
- 9:02that
- 9:02newsletter
- 9:03be
- 9:03trying
- 9:03to
- 9:03drive
- 9:04traffic
- 9:04to
- 9:05your
- 9:05lead
- 9:05magnet
- 9:06or
- 9:06to
- 9:06your
- 9:06personal
- 9:07newsletter.
- 9:09The
- 9:09benefit
- 9:09of
- 9:10setting
- 9:10up
- 9:10that
- 9:10email
- 9:11list
- 9:11is
- 9:11that
- 9:12then,
- 9:12for
- 9:12example,
- 9:13when
- 9:13you
- 9:13are
- 9:14running
- 9:14a
- 9:14webinar
- 9:15or
- 9:15have
- 9:15a
- 9:15promotion,
- 9:16you
- 9:16can
- 9:17email
- 9:17those
- 9:18people.
- 9:18Whereas
- 9:19sadly,
- 9:19if
- 9:19you
- 9:20have
- 9:20everything
- 9:21owned
- 9:21by
- 9:21LinkedIn,
- 9:21LinkedIn
- 9:23get
- 9:23to
- 9:23decide
- 9:24whether
- 9:24to
- 9:24show
- 9:24your
- 9:25things
- 9:25to
- 9:26their
- 9:26people.
- 9:27So
- 9:28when
- 9:28I
- 9:28promoted
- 9:28my
- 9:29webinar,
- 9:29for
- 9:29example,
- 9:30LinkedIn
- 9:31do
- 9:31not
- 9:31want
- 9:31people
- 9:32to
- 9:32click
- 9:32off
- 9:33their
- 9:33platform
- 9:34to
- 9:34sign
- 9:34up
- 9:34to
- 9:35my
- 9:35webinar
- 9:36so
- 9:36they
- 9:36won't
- 9:36show
- 9:37that
- 9:37post
- 9:37to
- 9:37many
- 9:38people.
- 9:38Whereas
- 9:39if
- 9:39right
- 9:39from
- 9:40the
- 9:40beginning
- 9:40I
- 9:40have
- 9:40prioritized
- 9:41building
- 9:41my
- 9:42own
- 9:42list,
- 9:43then
- 9:43I
- 9:43can
- 9:44advertise
- 9:44my
- 9:44webinar
- 9:45to
- 9:45them
- 9:45and
- 9:46there's
- 9:46no
- 9:46one
- 9:46stopping
- 9:46me
- 9:47from
- 9:47getting
- 9:47that
- 9:48email
- 9:48into
- 9:48their
- 9:49inbox.
- 9:51So
- 9:51it's
- 9:51sometimes
- 9:51a
- 9:51tricky
- 9:52one-
- 9:52should
- 9:52you
- 9:52do
- 9:53a
- 9:53LinkedIn
- 9:53newsletter
- 9:54or
- 9:54shouldn't
- 9:54you?
- 9:55It
- 9:55really
- 9:55depends
- 9:56on
- 9:56personal
- 9:57preference.
- 9:57I
- 9:58currently
- 9:58do
- 9:58both
- 9:59the
- 9:59LinkedIn
- 9:59newsletter
- 10:00and
- 10:01an
- 10:01email
- 10:01to
- 10:01my
- 10:02list,
- 10:03but
- 10:03save
- 10:03the
- 10:03best
- 10:04for
- 10:04your
- 10:04email
- 10:04list
- 10:05because
- 10:05again,
- 10:05that
- 10:06is
- 10:06the
- 10:06most
- 10:06powerful
- 10:07thing
- 10:07we
- 10:07can
- 10:07do
- 10:07in
- 10:07our
- 10:07business
- 10:08is
- 10:09have
- 10:09some
- 10:09sort
- 10:09of
- 10:10behind
- 10:10the
- 10:10scenes
- 10:11special
- 10:12information,
- 10:13special
- 10:14deals,
- 10:14etc,
- 10:15for
- 10:15people
- 10:16who
- 10:16do
- 10:17come
- 10:17closer
- 10:17into
- 10:18our
- 10:18world
- 10:18by
- 10:18joining
- 10:19our
- 10:19email
- 10:19list.
- 10:21So
- 10:21if
- 10:21you
- 10:21want
- 10:21help
- 10:22having
- 10:22a
- 10:22super
- 10:23professional
- 10:23LinkedIn
- 10:24profile.
- 10:25Then
- 10:25I
- 10:26have
- 10:26got
- 10:26something
- 10:26for
- 10:26you.
- 10:27Inside
- 10:28our
- 10:28One-Stop
- 10:28Coach
- 10:28shop,
- 10:29we
- 10:29have
- 10:29created
- 10:30a
- 10:30LinkedIn
- 10:30profile
- 10:31branding
- 10:31kit.
- 10:32I
- 10:32used
- 10:33it
- 10:33myself
- 10:33this
- 10:33week.
- 10:34If
- 10:34you
- 10:34wanna
- 10:34check
- 10:34out
- 10:35what
- 10:35my
- 10:35page
- 10:35looks
- 10:36like
- 10:36right
- 10:36now,
- 10:37it
- 10:37includes
- 10:38beautiful,
- 10:39professional,
- 10:40designed
- 10:41banners,
- 10:41which
- 10:42actually
- 10:42fit
- 10:42the
- 10:42text
- 10:43where
- 10:43they're
- 10:43meant
- 10:43to
- 10:43fit.
- 10:45It
- 10:45has
- 10:46featured
- 10:46section
- 10:47designs
- 10:48all
- 10:49beautifully
- 10:49made
- 10:50for
- 10:50things
- 10:50like
- 10:50podcast,
- 10:51newsletter,
- 10:52webinars.
- 10:53So
- 10:53instead
- 10:53of
- 10:54you
- 10:54messing
- 10:54around
- 10:55in
- 10:55Canva
- 10:55when
- 10:55you
- 10:56have
- 10:56something
- 10:56new
- 10:56going
- 10:57on,
- 10:58we
- 10:58have
- 10:58already
- 10:58designed
- 10:59podcast
- 11:00ones,
- 11:00newsletter
- 11:00ones,
- 11:01so
- 11:01there
- 11:01is
- 11:01no
- 11:01messing
- 11:02around
- 11:02to
- 11:02be
- 11:02done.
- 11:03So
- 11:03you
- 11:03still
- 11:04retain
- 11:04that
- 11:05professional
- 11:05design
- 11:06and
- 11:06your
- 11:07profile
- 11:07does
- 11:07not
- 11:07look
- 11:08like
- 11:08a
- 11:085-year-old
- 11:09created
- 11:09it.
- 11:10If
- 11:10you
- 11:11do
- 11:11have
- 11:11a
- 11:11LinkedIn
- 11:12newsletter,
- 11:12there
- 11:12are
- 11:13beautiful
- 11:13LinkedIn
- 11:14newsletter
- 11:14banners
- 11:15there,
- 11:15so
- 11:15you
- 11:16can
- 11:16have
- 11:16that
- 11:16professionally
- 11:17branded
- 11:17newsletter.
- 11:19There
- 11:19are
- 11:19also
- 11:20your
- 11:20LinkedIn
- 11:21company
- 11:21page
- 11:21banners,
- 11:22which
- 11:22again,
- 11:23are
- 11:23all
- 11:23different
- 11:23sizes.
- 11:25So
- 11:25for
- 11:25less
- 11:26than
- 11:2650
- 11:26pounds
- 11:27right
- 11:27now,
- 11:27you
- 11:28can
- 11:28get
- 11:28a
- 11:28professionally
- 11:29designed
- 11:30LinkedIn
- 11:30profile
- 11:31that
- 11:31will
- 11:31make
- 11:31your
- 11:32profile
- 11:32look
- 11:32professional,
- 11:34credible,
- 11:35and
- 11:35build
- 11:35huge
- 11:35trust
- 11:36with
- 11:36that
- 11:36cohesive
- 11:37brand.
- 11:38All
- 11:38of
- 11:38the
- 11:38colors,
- 11:39fonts,
- 11:40everything
- 11:40can
- 11:40be
- 11:40changed
- 11:41to
- 11:41suit
- 11:41you
- 11:42and
- 11:42your
- 11:42own
- 11:43branding,
- 11:44but
- 11:44retain
- 11:45all
- 11:45of
- 11:45the
- 11:45professionally
- 11:46branded
- 11:47elements
- 11:48because
- 11:49a
- 11:49designer
- 11:49has
- 11:49taken
- 11:5015
- 11:50hours
- 11:51to
- 11:51create
- 11:51these,
- 11:52and
- 11:52there
- 11:52is
- 11:52a
- 11:52lot
- 11:53more
- 11:53to
- 11:53design
- 11:54than
- 11:55a
- 11:55non-designer
- 11:55like
- 11:56me
- 11:56knows
- 11:57about
- 11:57how
- 11:58to
- 11:58help
- 11:58things
- 11:59to
- 11:59really
- 11:59stand
- 11:59out.
- 12:01The
- 12:01discount
- 12:02code
- 12:02for
- 12:0320%
- 12:03off
- 12:03the
- 12:04kit
- 12:04for
- 12:04the
- 12:04month
- 12:05of
- 12:05July
- 12:05only
- 12:06is
- 12:06LinkedIn20.
- 12:08You
- 12:09will
- 12:09find
- 12:09the
- 12:09link
- 12:09to
- 12:10the
- 12:10kit
- 12:10in
- 12:10the
- 12:10show
- 12:11notes.
- 12:11Its
- 12:11amazing
- 12:12value.
- 12:12Even
- 12:13if
- 12:13you
- 12:13have
- 12:13missed
- 12:14the
- 12:1420%
- 12:15off
- 12:15discount,
- 12:16I
- 12:16would
- 12:16honestly
- 12:17grab
- 12:17it
- 12:17because
- 12:19a
- 12:19professionally
- 12:19looking
- 12:20LinkedIn
- 12:20profile
- 12:21is
- 12:21a
- 12:21vital
- 12:22part
- 12:22of
- 12:23the
- 12:23ecosystem
- 12:24of
- 12:24your
- 12:24business.
- 12:25If
- 12:25you
- 12:26want
- 12:26to
- 12:26see
- 12:26what
- 12:27that
- 12:27kit
- 12:27looks
- 12:27like,
- 12:27you
- 12:28can
- 12:28look
- 12:28at
- 12:28my
- 12:28variation
- 12:29of
- 12:29it
- 12:29so
- 12:30your
- 12:30LinkedIn
- 12:30profile
- 12:31isn't
- 12:31just
- 12:31a
- 12:31static
- 12:32page,
- 12:32it's
- 12:33a
- 12:33living,
- 12:33breathing
- 12:34space
- 12:34where
- 12:34you
- 12:35can
- 12:35build
- 12:35that
- 12:35trust,
- 12:36create
- 12:36real
- 12:37opportunities
- 12:38for
- 12:38yourself.
- 12:39So
- 12:39don't
- 12:39let
- 12:40it
- 12:40look
- 12:40like
- 12:40a
- 12:40messy
- 12:41room.
- 12:42Get
- 12:42it
- 12:42all
- 12:43professionally
- 12:43branded
- 12:44and
- 12:44ready
- 12:44to
- 12:45work
- 12:45hard
- 12:45for
- 12:45you
- 12:46when
- 12:46people
- 12:46find
- 12:47your
- 12:47profile.
- 12:48So
- 12:48grab
- 12:48the
- 12:48kit,
- 12:49set
- 12:49aside
- 12:49an
- 12:50hour
- 12:50or
- 12:50so
- 12:50and
- 12:51jazz
- 12:51up
- 12:52your
- 12:52profile
- 12:52so
- 12:53it
- 12:53looks
- 12:53amazing.
- 12:54Once
- 12:55you
- 12:55have
- 12:55done
- 12:55it,
- 12:55do
- 12:55drop
- 12:56me
- 12:56a
- 12:56message
- 12:57on
- 12:57LinkedIn
- 12:57letting
- 12:58me
- 12:58know,
- 12:58'cause
- 12:58I
- 12:59cannot
- 12:59wait
- 12:59to
- 12:59see
- 13:00what
- 13:00it
- 13:00looks
- 13:00like.
- 13:01So
- 13:01thank
- 13:02you
- 13:02for
- 13:02listening.
- 13:03I
- 13:03hope
- 13:03today's
- 13:03episode
- 13:04was
- 13:04useful.
- 13:05And
- 13:05like
- 13:05I
- 13:05say
- 13:06at
- 13:06the
- 13:06end
- 13:06of
- 13:06every
- 13:06episode,
- 13:07trust
- 13:07yourself,
- 13:08believe
- 13:08in
- 13:08yourself,
- 13:09and
- 13:10be
- 13:10the
- 13:10wise
- 13:10gardener
- 13:11who
- 13:11keeps
- 13:11on
- 13:11watering
- 13:12the
- 13:12seed.
- 13:13Microphone (Samson Q2U Microphone): Thank
- 13:14Microphone (Samson Q2U Microphone): you
- 13:14Microphone (Samson Q2U Microphone): so
- 13:14Microphone (Samson Q2U Microphone): much
- 13:14Microphone (Samson Q2U Microphone): for
- 13:15Microphone (Samson Q2U Microphone): listening
- 13:15Microphone (Samson Q2U Microphone): to
- 13:15Microphone (Samson Q2U Microphone): this
- 13:15Microphone (Samson Q2U Microphone): episode
- 13:16Microphone (Samson Q2U Microphone): of
- 13:16Microphone (Samson Q2U Microphone): Women
- 13:16Microphone (Samson Q2U Microphone): in
- 13:17Microphone (Samson Q2U Microphone): the
- 13:17Microphone (Samson Q2U Microphone): Coaching
- 13:17Microphone (Samson Q2U Microphone): Arena.
- 13:18Microphone (Samson Q2U Microphone): I
- 13:18Microphone (Samson Q2U Microphone): have
- 13:19Microphone (Samson Q2U Microphone): a
- 13:19Microphone (Samson Q2U Microphone): mess
- 13:19Microphone (Samson Q2U Microphone): of
- 13:19Microphone (Samson Q2U Microphone): free
- 13:20Microphone (Samson Q2U Microphone): resources
- 13:21Microphone (Samson Q2U Microphone): on
- 13:21Microphone (Samson Q2U Microphone): my
- 13:21Microphone (Samson Q2U Microphone): website
- 13:22Microphone (Samson Q2U Microphone): joannalottcoaching.com.
- 13:25Microphone (Samson Q2U Microphone): That's
- 13:25Microphone (Samson Q2U Microphone): Joanna
- 13:26Microphone (Samson Q2U Microphone): with
- 13:26Microphone (Samson Q2U Microphone): an
- 13:26Microphone (Samson Q2U Microphone): A
- 13:26Microphone (Samson Q2U Microphone): and
- 13:27Microphone (Samson Q2U Microphone): Lott
- 13:27Microphone (Samson Q2U Microphone): with
- 13:27Microphone (Samson Q2U Microphone): two
- 13:28Microphone (Samson Q2U Microphone): T's.
- 13:28Microphone (Samson Q2U Microphone): joannalottcoaching.com.
- 13:31Microphone (Samson Q2U Microphone): And
- 13:31Microphone (Samson Q2U Microphone): I'll
- 13:31Microphone (Samson Q2U Microphone): also
- 13:32Microphone (Samson Q2U Microphone): put
- 13:32Microphone (Samson Q2U Microphone): links
- 13:32Microphone (Samson Q2U Microphone): in
- 13:32Microphone (Samson Q2U Microphone): the
- 13:32Microphone (Samson Q2U Microphone): show
- 13:33Microphone (Samson Q2U Microphone): notes.
- 13:35Microphone (Samson Q2U Microphone): Let
- 13:35Microphone (Samson Q2U Microphone): me
- 13:35Microphone (Samson Q2U Microphone): know
- 13:35Microphone (Samson Q2U Microphone): if
- 13:35Microphone (Samson Q2U Microphone): you
- 13:35Microphone (Samson Q2U Microphone): found
- 13:36Microphone (Samson Q2U Microphone): this
- 13:36Microphone (Samson Q2U Microphone): episode
- 13:36Microphone (Samson Q2U Microphone): useful.
- 13:37Microphone (Samson Q2U Microphone): Share
- 13:38Microphone (Samson Q2U Microphone): it
- 13:38Microphone (Samson Q2U Microphone): with
- 13:38Microphone (Samson Q2U Microphone): a
- 13:38Microphone (Samson Q2U Microphone): friend
- 13:38Microphone (Samson Q2U Microphone): and
- 13:39Microphone (Samson Q2U Microphone): leave
- 13:39Microphone (Samson Q2U Microphone): me
- 13:39Microphone (Samson Q2U Microphone): a
- 13:39Microphone (Samson Q2U Microphone): review,
- 13:40Microphone (Samson Q2U Microphone): and
- 13:40Microphone (Samson Q2U Microphone): I
- 13:40Microphone (Samson Q2U Microphone): will
- 13:40Microphone (Samson Q2U Microphone): personally
- 13:41Microphone (Samson Q2U Microphone): thank
- 13:41Microphone (Samson Q2U Microphone): you
- 13:42Microphone (Samson Q2U Microphone): for
- 13:42Microphone (Samson Q2U Microphone): that.
- 13:43Microphone (Samson Q2U Microphone): Remember
- 13:44Microphone (Samson Q2U Microphone): to
- 13:44Microphone (Samson Q2U Microphone): trust
- 13:44Microphone (Samson Q2U Microphone): yourself,
- 13:45Microphone (Samson Q2U Microphone): believe
- 13:45Microphone (Samson Q2U Microphone): in
- 13:45Microphone (Samson Q2U Microphone): yourself
- 13:46Microphone (Samson Q2U Microphone): and
- 13:46Microphone (Samson Q2U Microphone): be
- 13:46Microphone (Samson Q2U Microphone): the
- 13:47Microphone (Samson Q2U Microphone): wise
- 13:47Microphone (Samson Q2U Microphone): Gardner
- 13:47Microphone (Samson Q2U Microphone): who
- 13:48Microphone (Samson Q2U Microphone): keeps
- 13:48Microphone (Samson Q2U Microphone): on
- 13:48Microphone (Samson Q2U Microphone): watering
- 13:49Microphone (Samson Q2U Microphone): the
- 13:49Microphone (Samson Q2U Microphone): seed.
- 13:50Microphone (Samson Q2U Microphone): Get
- 13:50Microphone (Samson Q2U Microphone): into
- 13:50Microphone (Samson Q2U Microphone): the
- 13:50Microphone (Samson Q2U Microphone): arena
- 13:51Microphone (Samson Q2U Microphone): dare,
- 13:51Microphone (Samson Q2U Microphone): greatly
- 13:52Microphone (Samson Q2U Microphone): and
- 13:52Microphone (Samson Q2U Microphone): try.