The 4As That Help Businesses Survive Digital Marketing Changes
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In this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next.
We dive deep into the realities of marketing in the AI age, practical steps small businesses can take to improve their visibility, and why emotional resistance to change can be the biggest barrier to progress.
The 4 A’s of Change Framework
Melih shares his powerful 4 A’s…
The skinny
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