Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Days 2 & 3 Digital Marketing for Women - SEO and Social Media Marketing

Transcript

Days 2 & 3 Digital Marketing for Women - SEO and Social Media Marketing · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. It's available on YouTube.
• 0:05
  Have a podcast, Spotify? I'm your host, Tavishima IED.
• 0:09
  And today might be a noisy episode because I'm actually in
• 0:12
  the car park, so there might be some noise around, but the
• 0:15
  windows are up. So hopefully we shouldn't have
• 0:17
  too many interruptions. If you'd love to connect and
• 0:19
  explore opportunities with me, then call me on 08064662140 or
• 0:26
  WhatsApp me on the same number. The country code is +234 for
• 0:29
  those of you who are not Nigerian, then for social media,
• 0:33
  connect with me on LinkedIn. Now today is going to be the
• 0:36
  second part, hopefully it should be the second and the third part
• 0:40
  of the digital marketing for women.
• 0:45
  The project that I handled with Avon Innovation Hub in Abuja.
• 0:51
  They are a Co working space tech innovation hub and I found out
• 0:55
  recently they also outsource talent for foreign companies.
• 1:01
  So tech, digital marketing, stuff like that.
• 1:04
  So if you are in those spaces, you know, you figure yourself to
• 1:08
  be tech Hotshots, the marketing ways, a marketing guru, that
• 1:13
  sort of thing, then why not show up?
• 1:16
  And if one have a chat with them, they have a roster of
• 1:19
  international clients who are looking for talent that they can
• 1:23
  outsource to. So just head over to Avon Hub in
• 1:26
  Abuja. I can't remember the address.
• 1:28
  I know it will say to anyway, but just whip up your Instagram
• 1:32
  or check Google. And Avon is a double IVON, Avon
• 1:38
  innovation hub. I think they also have offices.
• 1:41
  Yeah, they definitely have an office in Mako Dee and Benoit
• 1:44
  State on my own town. So for my team and Edoma and
• 1:48
  Igala and Igedi and two little brothers and sisters who are
• 1:51
  listening to this back home, If you live in Makudi, Yvonne also
• 1:55
  has an office in Makudi. So you can go over there and hit
• 1:58
  them up and see how you can get us all some nice income in
• 2:01
  dollars. You do the Cripsi math.
• 2:04
  So if they're paying you like, you know, I don't know, $1000
• 2:07
  every month, do the math, $500 every month, do the math.
• 2:11
  All right, So digital marketing for women.
• 2:17
  I already done a or the purpose of this is supposed to be a
• 2:19
  summary video for people who came late or who missed a couple
• 2:23
  of sessions. So this episode in particular is
• 2:25
  going to be for Genevieve. Genevieve came late on day 2.
• 2:31
  Genevieve Joy, who else? OK, I'm sorry I can't remember
• 2:36
  your name, but for those of you who missed day one entirely, the
• 2:39
  summary episode is Radio Up. For those of you who missed day
• 2:41
  one and day 2, then this episode should help you get caught up to
• 2:46
  speed on what we discussed on day 2 during the training.
• 2:49
  But then after you're done listening to this, you have to
• 2:51
  listen to the day one episode. And then hopefully I won't be
• 2:55
  able to get day three in here as well.
• 2:57
  OK, so I have my notes and it's been over for a while.
• 3:00
  Today's demo day. But before we go into Demo Day,
• 3:04
  Demo Day is basically just them coming back and doing practicals
• 3:08
  because I want to be able to assess how well it is that they
• 3:12
  understood the concepts that we discussed during the training.
• 3:15
  Because I'm really curious to see how they're going to take
• 3:19
  all this theory that we have discussed and then apply it to
• 3:22
  real life practical problems that they are dealing with in
• 3:25
  their businesses. OK.
• 3:26
  And then two of the participants who ran NGOs, how they're going
• 3:29
  to apply it to the not-for-profit organizations.
• 3:33
  OK, So that's enough of the introduction.
• 3:36
  OK, So Day 2 was sorry, one moment.
• 3:39
  Let me pull up my notes. Day 2, Day 2, Day 2.
• 3:43
  So day 2 was search engine optimization, SEO fundamentals.
• 3:47
  Now I knew that that was a class that was not going to appeal to
• 3:52
  most of them because, well, anyway, I just got a read of the
• 3:56
  room sha and I suspected only one person would have a website.
• 3:59
  And I was correct and was the lady who ran the NGO that dealt
• 4:03
  with teen adolescence and mental health and those sorts of
• 4:06
  things. Oh, sorry.
• 4:08
  Is that such a thing as teen adolescence?
• 4:10
  I think an adolescent by definition has to be a team, I
• 4:13
  think anyway. But even though they didn't have
• 4:18
  to learn about SEO, search engine optimization in the
• 4:22
  technical sense, I still wanted them to understand the
• 4:25
  philosophy of SEO, the rationale behind SEO, the principles that
• 4:31
  are driving SEO because we can use that to further our
• 4:34
  business, whether we only have an Instagram, whether we only
• 4:38
  have AAI, don't know a TikTok or whatever.
• 4:43
  So SEO, the definition of course, means search engine
• 4:49
  optimization. That's a fancy term.
• 4:52
  It's a technical term, so I prefer to always use everyday
• 4:55
  rough and ready definitions. And so I told them that for the
• 4:58
  purposes of the training, every single time I say SEO, in fact,
• 5:03
  after the training, every single time that the ladies here SEO.
• 5:07
  What SEO means is just how are people finding me online?
• 5:12
  Now let me repeat, if you go and meet a marketing guru and you
• 5:16
  want the guru to define SEO for you, you're going to get a
• 5:19
  technically robust long definition.
• 5:23
  But for those of us who are listening to this podcast, every
• 5:26
  single time you hear SEO, just think, how are people finding me
• 5:31
  or my business online? That is just the question that
• 5:35
  we're trying to answer now because we are worried about
• 5:37
  people finding us online. And then for most businesses is
• 5:41
  finding you on Google or finding you on the other one that
• 5:44
  belongs to Microsoft. What's it called?
• 5:48
  Bing Oh, and the ladies educated me that there are also other
• 5:52
  websites, search engines, and there's another one called
• 5:55
  DuckDuckGo. Duck, Like DUCK, you know, like,
• 5:59
  so DuckDuckGo. I haven't checked that one out.
• 6:03
  Well, by the way, that's one of the benefits of public speaking.
• 6:08
  You always get to be educated by the crowd, you know what's going
• 6:11
  on, new things in the field, you know, stuff like that.
• 6:14
  So where was I? So primarily when people say
• 6:19
  SEO, how am I going to be found online?
• 6:22
  People want to be found on search engines.
• 6:24
  So that's where the journey starts.
• 6:27
  But even if you don't have a website and even if you're not
• 6:30
  preoccupied or how people will search you find you on search
• 6:33
  engines, we should be worried about how people are going to
• 6:36
  find us on TikTok. We should be that's if you have
• 6:39
  a TikTok. We should be worried about how
• 6:41
  people are going to find you on Instagram if you have an
• 6:43
  Instagram and you should be worried about how people are
• 6:46
  going to find you on LinkedIn if you have a LinkedIn.
• 6:49
  So this is the reason why we need to understand the
• 6:51
  principles behind these things because even if you don't have a
• 6:53
  website, the principles, the philosophy of the whole thing is
• 6:58
  kind of the same regardless of where you are.
• 7:01
  So we started off by understanding search engines and
• 7:04
  how they work. So in the old days, we don't
• 7:07
  really know how search engines used to work, but then Google
• 7:09
  came along with this whole thing of relevancy that if we're going
• 7:14
  to give people a bunch of results, we want the results.
• 7:17
  Sorry, one moment. We want the results to be
• 7:20
  relevant to them. And relevancy just means I'm
• 7:24
  interested in it. I need the information.
• 7:27
  All the information is going to help me solve a problem and it's
• 7:29
  going to help me get somewhere. So the example that I gave was,
• 7:36
  OK, what example did I give? I think the example that I gave
• 7:39
  was the best Bali in Abuja. So the example that I gave them
• 7:45
  best Bolly in Abuja was was this that if three of us typed in the
• 7:50
  search, OK, there was Anna, the lady who educated me about Doug,
• 7:54
  Doug Go. And then there was Agnes.
• 7:57
  That's the lady who's the marriage specialist and then
• 7:59
  there's me. So I said, if Agnes is in her
• 8:02
  house and she types in best Bolly in Abuja or for those of
• 8:06
  you who are not Nigerians listening to the show, Bolly is
• 8:09
  a, all I say is a snack. It's like fast food, local fast
• 8:14
  food, you put it that way. So it's fried plantains.
• 8:17
  Plantains are like the older brothers of bananas.
• 8:20
  So you know, you have so like fried plantains, you mix it up,
• 8:24
  you have some pepper and salt. Some people eat it with roasted
• 8:28
  yams. Nice fast food, local fast food.
• 8:32
  Let's just put it that way. So if Agnes stays in that house,
• 8:37
  excuse me, and then she types best boiling in Abuja.
• 8:40
  I stay in my house and I type in best Bole in Abuja and then NS
• 8:45
  stays in her house and types in best Bole in Abuja.
• 8:47
  We're going to get different results.
• 8:50
  We're going to get different results because we're different
• 8:52
  people with different preferences in different
• 8:55
  locations. So it is going to show Agnes the
• 8:58
  best bole in Abuja that is closest to her and that she
• 9:02
  might like. It's also going to show and the
• 9:08
  best ballet in Abuja that is closest to her location and that
• 9:11
  she might like. And then for me, it's also going
• 9:13
  to show me the best ballet that is closest to my location and
• 9:17
  that I might like. So that is what search engines
• 9:21
  are trying to do and that is how they work.
• 9:23
  They're always trying to serve up information that is relevant,
• 9:26
  that is interesting and that is tailored to the person who is
• 9:29
  doing the search. And that is what we should try
• 9:32
  to do on online, on social media platforms.
• 9:37
  So if I'm on Instagram, I have to make sure that I'm putting
• 9:41
  out content on Instagram that has those sorts of keywords that
• 9:48
  when people search my stuff should show up as relevant to
• 9:55
  what they need, important to what they need, helpful to
• 9:59
  helping them solve their problems or helping or helpful
• 10:01
  to be able to help them achieve whatever vision it is that
• 10:05
  they're trying to achieve. Because if you are in business,
• 10:08
  let's face it, people either have a problem that they need
• 10:12
  your product or your service, or they have a vision that they
• 10:15
  need your product or your service to solve.
• 10:18
  So let's take cars, for instance.
• 10:20
  Yeah, that's something we talked about during the training cars
• 10:22
  because Agnes drives a Mercedes-Benz and I drive a
• 10:24
  Toyota. And yeah, so for someone who is
• 10:29
  just trying to get from point A to B to get there affordably,
• 10:35
  then, you know, that's guys like me.
• 10:37
  Toyota, look, I just need something.
• 10:40
  It works and it's not going to cost me too much money.
• 10:43
  So Toyota, well, then you've lived a little, you have a
• 10:47
  little bit of disposable income. You want a car that makes you
• 10:50
  feel good or I want to make you feel like you've arrived or you
• 10:54
  want to signal, you know, to the people out there.
• 10:57
  And then you get yourself a nice Mercedes-Benz G Wagon.
• 11:01
  So you can see that in this case, one person has a problem
• 11:04
  that the person is trying to solve.
• 11:06
  Me, I'm broke, I need a Jeep car.
• 11:09
  Another person has a vision that they're trying to move towards.
• 11:13
  Like this is me now the children are grown and I've left the
• 11:17
  house. I have some extra cash, I
• 11:19
  suppose, flex. And then they buy a Benz AG
• 11:21
  Wagon. So no matter the business that
• 11:23
  you have, everybody is either trying to solve a problem or is
• 11:27
  trying to move towards a certain vision.
• 11:29
  And you should be putting out content on your website, on your
• 11:32
  social media, on your LinkedIn, on your wherever, on your
• 11:37
  WhatsApp status that shows people that these are the
• 11:40
  problems that I solve or this is how I can help you achieve your
• 11:42
  vision. And so the words that you use in
• 11:45
  the content, the keywords now become very, very important.
• 11:48
  So that is the reason why search engine optimization always ends
• 11:52
  up being a talk around keywords. What keywords are you using?
• 11:57
  So for SEO search engine optimization, how can people
• 12:01
  find me online? It now becomes a matter of what
• 12:04
  words are you using now? They are what words are using
• 12:09
  your content that people are going to search for.
• 12:11
  Now there are two major ways of going about this that I told the
• 12:14
  ladies in the class and that is number 1.
• 12:17
  You can go and do a bunch of research to figure out what
• 12:19
  words that people are using because that SEO tools that you
• 12:22
  can do that. So I told him about how you can
• 12:25
  use SEM rush to do keyword research.
• 12:28
  SEM is like it says SEM and then rush, you know, the normal rush,
• 12:33
  RUSH. So Sam rush do keyword research.
• 12:40
  So let me check my notes. There's also another one.
• 12:43
  Actually, to be honest, there are a lot.
• 12:45
  There's a whole lot. Then there's also Google Search
• 12:48
  Console that should also help you with keywords.
• 12:53
  Let's see what else? There's Moz.
• 12:55
  That's Moz. So anyway, like I said, there
• 12:59
  are plenty. Just take Google type into
• 13:02
  Google keyword research tool and then they will come up.
• 13:05
  So you can use that to do key keyword research.
• 13:08
  Now I also mentioned how I introduced to the ladies their
• 13:12
  new boyfriends or their new husbands and basically just
• 13:14
  artificial intelligence tools. The reason why I said that is
• 13:18
  our new husband or our new boyfriend is because these tools
• 13:21
  are reliable and they're very good for brainstorming.
• 13:24
  But Please note, I did not say we should turn our brains off
• 13:28
  because some people hear AI and they assume that oh, I'm turning
• 13:31
  my brain off. I'm letting the a computer thing
• 13:33
  for me. Artificial intelligence is just
• 13:37
  used to augment what you are already doing.
• 13:40
  So use it for research. You're the one that has to go
• 13:43
  and apply the idea anyway. So just use it for the research
• 13:46
  and get a sense of what you think you might have to do next.
• 13:50
  So you can also use these AI tools to do keyword research.
• 13:55
  You can type into Gemini or ChatGPT and say I am an I'm a
• 14:01
  female entrepreneur living in Abuja in the alternative energy
• 14:05
  space. I sell solar panels and inverter
• 14:08
  batteries and blah, blah, blah, blah, blah.
• 14:10
  I would like to target clients who are middle income.
• 14:13
  Something, something, something living in this part of Abuja
• 14:16
  city. What kind of keywords should I
• 14:18
  be using to improve the SEO on my site?
• 14:21
  And then you hit enter. It will now give you a list of
• 14:25
  keywords that people might be interested in.
• 14:28
  So, and I'm, I can't do that because I'm using my phone right
• 14:30
  now, obviously. But then it might say, OK,
• 14:34
  people who are interested in this kind of product or service
• 14:37
  might be searching for keywords like solar panels, electricity,
• 14:42
  power grid failure, you know, blah, blah, blah.
• 14:44
  So whatever it says now, those are ideas around content that
• 14:47
  you could be putting out on the Internet to try.
• 14:50
  Excuse me for the Hamatan in Abuja is really kicking up.
• 14:58
  And then of course, you know, the kids came home with a cold
• 15:01
  and sneezed on my face. And so the whole rubbish has
• 15:03
  started again. What was I so you now use the AI
• 15:10
  tool and then you get some keywords, you know, use those
• 15:12
  those keywords to write content around those sorts of things
• 15:15
  because in theory, those are the things that people will be
• 15:17
  searching for when they are looking to get a solar panel or
• 15:21
  to get an inverter. So that is one way you can sort
• 15:25
  your SU get your keywords by doing research.
• 15:30
  But I told them that the one that I prefer and the one that I
• 15:33
  think everybody should start with is the organic one, which
• 15:36
  is as you have been running this, your solar business
• 15:40
  customers have been asking you some kind questions.
• 15:43
  The questions that they ask you just go straight to your blog,
• 15:48
  to your Instagram, to your whatever and start making your
• 15:51
  blog post, your video, your everything, answering those
• 15:54
  questions. Because within you answering
• 15:58
  those questions, you are already using and addressing keywords
• 16:02
  and pinpoints that people are using live and direct in the
• 16:05
  field. So this one does require too
• 16:08
  much research. I'm not saying it's better, I'm
• 16:10
  just saying start with that. So if one question that people
• 16:15
  normally ask you is what kind of inverter battery should I buy?
• 16:18
  Go and make an Instagram video of what kind of inverter should
• 16:23
  I buy? If people have been asking you
• 16:26
  dry cell battery, wet cell battery, which one is more safer
• 16:30
  to use? If that's the question our
• 16:32
  customers have been asking you, then go on LinkedIn and write
• 16:35
  your blog post. Dry cell battery versus wet cell
• 16:39
  battery, which one is the safest one to use?
• 16:43
  So you can see how in the question themselves, the
• 16:47
  customers are already using certain words, certain phrases,
• 16:50
  certain keywords that are important to them.
• 16:53
  And I can assure you, if two or three people are asking you
• 16:56
  these kind of questions every time you go to install, every
• 16:58
  time you have business meeting with them, I can assure you that
• 17:02
  there are lots of people also using those terms.
• 17:04
  So this organic method is a way of getting your SEO done.
• 17:08
  Oh, by the way, this is organic SEO.
• 17:12
  You're just trying to do this SEO on your own.
• 17:15
  You've not had a specialist. You're just trying to sort
• 17:17
  things out by yourself. You haven't paid a specialist.
• 17:20
  So these are organic ways to get your SEO done.
• 17:23
  And so in theory, if you're using these kinds of words, dry
• 17:29
  cell, wet cell, power grid, collapse, safety, you know,
• 17:35
  whatever, then people should be able to find you online or able
• 17:40
  to find you on Instagram or able to find you on LinkedIn or able
• 17:43
  to find you on TikTok or wherever because you are using
• 17:47
  those words that your potential customers are searching.
• 17:50
  So that is what SEO is about. So you can see how even if you
• 17:54
  don't have a website using this SEO mindset, you can make a good
• 18:02
  go at it on LinkedIn or on Instagram or on TikTok or on
• 18:10
  Snapchat or on anything that has a search function within the
• 18:14
  app. OK, I might not help you on
• 18:16
  WhatsApp, but it's helpful in other places.
• 18:19
  OK, so I spent a lot of time on SEO, so let me just move on, OK,
• 18:24
  So I told him about on page SEO techniques.
• 18:26
  That is where you go and get a specialist.
• 18:28
  If you're not a technical person, where you worry about
• 18:31
  your title tags, how are you doing technical stuff behind on
• 18:34
  the website? Meta descriptions.
• 18:36
  A meta description is just using technical code to describe
• 18:41
  certain things on the website so that the Google algorithm on the
• 18:46
  Google bots can know exactly what it is that exists on your
• 18:49
  site, doing headers, doing tags, you know all that technical
• 18:55
  stuff. Then there's also technical.
• 18:58
  Sorry, let me check my notes, OK.
• 19:00
  There's also technical SEO best practices where you try and make
• 19:04
  sure that the website is fast and because that also effects
• 19:09
  whether Google serves it or not because your website has
• 19:11
  relevant information and is fast, Google is going to show
• 19:14
  you there's a correct website. But if your website has relevant
• 19:18
  information, but it takes like 3 seconds to upload, then you know
• 19:21
  Google is not going to show you because, well, we'll show you
• 19:24
  just that. You be at the bottom of the
• 19:25
  list. So you want to be relevant and
• 19:28
  you want to be fast, then let's see what else?
• 19:33
  OK, XML site maps, That's just where you give instructions to
• 19:36
  Google robots that are crawling your site so that the Google
• 19:40
  algorithm will understand what the website looks like.
• 19:42
  Looks like. Because I explained to the
• 19:44
  ladies that we were human beings.
• 19:46
  So we're using our eyes and we understand the website opens,
• 19:49
  you look, we understand, we know what it is.
• 19:51
  But Google is not a human being. Google is just numbers,
• 19:54
  algorithms, artificial intelligence, you know, those
• 19:57
  sorts of things. So it needs some guides to tell
• 20:00
  you what it is looking for. And that's what the XML site map
• 20:04
  is about. And the robots.
• 20:05
  But I told them that really, you know, for their level, this is
• 20:09
  not something they need to worry about yet.
• 20:12
  Let's just be running this organic thing.
• 20:14
  Do some research, start putting up the posts.
• 20:16
  Or the questions that my customers are asking me, start
• 20:19
  answering those questions. They're a good way to start for
• 20:21
  now. Eventually, we have a bit of
• 20:23
  money. We'll now go and pay those tech
• 20:25
  boys or tech girls to come and do all this technical thing on
• 20:27
  the back end. Or you can go and learn how to
• 20:30
  do the technical thing yourself. So we did a case study where I
• 20:35
  asked the ladies to. We came up with a number of
• 20:38
  things. What did we do again?
• 20:41
  OK, there was somebody who is a staff of Radio Nigeria, so we
• 20:44
  checked Radio Nigeria's website, wanted to see how fast the Radio
• 20:47
  Nigeria's website was. We used Google Page speed.
• 20:53
  Yes, Google Page speed insights. So if you want to see what that
• 20:57
  tool is, that's why you should type into your search engine.
• 21:00
  When you're done with this podcast episode, just type in
• 21:04
  Google and then page and then speed and then insights is going
• 21:09
  to open up the URL, which is page speed dot web dot web dot
• 21:14
  dev. And basically if you take your
• 21:17
  website address and you put it in there and you just click on
• 21:20
  it is going to give you a score. It's going to tell you that,
• 21:22
  look guy, your website is taking 6 seconds to load.
• 21:26
  Your website is rubbish. It will tell you that.
• 21:29
  It will also tell you what your SEO is like.
• 21:33
  Let's see what else. I can't remember the information
• 21:36
  that they gave us anyway. But The thing is back when I was
• 21:38
  introduced to this two years ago, then it just used to tell
• 21:42
  us paid speeds. So it would just, you know, you
• 21:44
  put your website address that it will tell you that dude, your
• 21:47
  website took 10 seconds to load. Your website is rubbish. close
• 21:50
  your website or it will tell you that OK, your website took 0.8
• 21:55
  seconds to load. So it's fantastic.
• 21:57
  Well done. Oh, by the way, for Radio
• 21:59
  Nigeria, it took 0.08 seconds for the website to load.
• 22:03
  And I was impressed because my assumption was that if it's
• 22:06
  anything government or if it's anything Nigerian government in
• 22:10
  fact, that the website will be crap.
• 22:12
  But it's called pretty well on SEO and on space page speed and
• 22:16
  on things like that. So if you have a website and you
• 22:19
  want to know how well your website is doing, what is the
• 22:23
  SEO like? Is the SEO good or not?
• 22:25
  What is your loading time of your website?
• 22:28
  Is it good or not? That is the place to go to
• 22:31
  Google Page Speed Insights. As usual, there are many.
• 22:38
  There's also GT metrics, there is ping Dom, there is up trends.
• 22:44
  Then for SEO to find out how your SEO is doing this, Google
• 22:47
  Search Console, there is Moz, Moz, I've already told about SEM
• 22:53
  rush. That's SEM and then rush and
• 22:55
  then AH refs that is A and then letter H and then REFS all in
• 23:04
  one word. So those are the things that you
• 23:06
  can use to be able to figure out my website is the thing loading
• 23:10
  quick, the SUO is it on points, you know, stuff like that.
• 23:16
  So if you run that, you'll get a sense of what it is I need to do
• 23:19
  next. So for the somebody's website
• 23:22
  that we run, I won't say who that person is, but Vivian, you
• 23:26
  know yourself and it took like 2 seconds to load and give a very
• 23:31
  low score. So Vivian, talk to your bosses.
• 23:34
  You guys need to upgrade that website because it's terrible in
• 23:38
  this day and age in 2024. Now you have a website that is
• 23:41
  taking two whole seconds to load.
• 23:44
  I mean, who's going to wait for that thing?
• 23:46
  Most people will just click out immediately.
• 23:48
  I mean, I'm patient, so I wait for two seconds, but I know most
• 23:51
  of you just close the page and move on.
• 23:53
  So yes, so if you use those tools and your website is taking
• 23:58
  2 seconds to load, you now know that.
• 23:59
  OK, you need to call your tech person, you need to call the boy
• 24:03
  or the girl who designed your website and you need to shout at
• 24:05
  them that look what kind of rubbish is this?
• 24:07
  I gave you 500 K to design website.
• 24:09
  This thing is taking 2 seconds to load and blah blah blah look,
• 24:14
  come and fix it, I'm not paying you any more money blah blah
• 24:16
  blah. You have that conversation.
• 24:19
  All right, So that is pretty much what we did on day 2, which
• 24:22
  was SEO. Then for day three, OK, this let
• 24:26
  me just try and wrap it up in 5 minutes.
• 24:28
  So for day three, which was the day before yesterday, we did
• 24:33
  social media marketing for business.
• 24:35
  And so some of the questions that I addressed was I wanted us
• 24:38
  to have a debate on what social media is because there is an
• 24:42
  open question is WhatsApp social media or not.
• 24:44
  And we had some interesting debates about whether WhatsApp
• 24:47
  is social media. And the consensus of the ladies,
• 24:49
  this was them educating me. Their consensus was social
• 24:53
  media. WhatsApp is social media because
• 24:57
  there's a search function, the air function has been
• 24:59
  integrated. You can now follow people,
• 25:02
  people can follow you back. There's channel functionality,
• 25:05
  there's all kinds of things. WhatsApp is a very rich
• 25:09
  platform. So I'm grateful that I was there
• 25:11
  because I didn't also get to teach the ladies a bunch of
• 25:14
  stuff. But they also imparted some
• 25:15
  wisdom on me as well. So now I need to go and learn my
• 25:19
  WhatsApp proper. So, yeah, one on the street is
• 25:23
  that WhatsApp is now social media.
• 25:25
  In case you're like me and you are not convinced, just know
• 25:29
  that whether you think it is social media or not, people on
• 25:32
  the streets, your customers, they think WhatsApp is social
• 25:35
  media, so you better get in gear.
• 25:38
  Then we had the question on which social media you should
• 25:39
  focus on. Some people said focus on
• 25:42
  Facebook because Facebook is the most, is the one that is the
• 25:47
  most, What's that word? The most trafficked that we have
• 25:50
  88 billion people on the planet and you know, 3 billion of them
• 25:53
  on WhatsApp, you know, something like that.
• 25:55
  Another person said, no, don't use Facebook, use TikTok because
• 25:59
  TikTok is where the millennials are, where all the young people
• 26:01
  are. Facebook is for old people,
• 26:02
  people who are 40 and above. Another person said, no, use
• 26:05
  Pinterest because Pinterest is the best and it appeals mostly
• 26:10
  to women. So lots of women are on
• 26:11
  Pinterest. Another person said use, come to
• 26:16
  think of it, nobody said use Twitter if you work at Twitter,
• 26:19
  if you work at X. That's some damning evidence
• 26:21
  right there because people called all kinds of social media
• 26:24
  sites. Nobody called Twitter.
• 26:26
  So I let the debate rage on for a while.
• 26:29
  Everybody going back and forth about which is the best social
• 26:31
  media to use. And then after the debate, I
• 26:34
  reminded them about things that we discussed on day one, which
• 26:37
  was that it's all about relevancy to your audience.
• 26:40
  So it doesn't matter what you think, it's about your audience.
• 26:44
  Where are they? Which social media do they think
• 26:48
  is popping? Which social media do they think
• 26:49
  is the best? So if you prefer personally, if
• 26:53
  you prefer LinkedIn, but all your audience is on TikTok, then
• 26:57
  you better go and get yourself a TikTok handle.
• 26:59
  So as simple as that. If you think TikTok is the best,
• 27:03
  everything is popping off on TikTok, but all your audience is
• 27:06
  on LinkedIn, but you think LinkedIn is too stuffy, you
• 27:09
  don't like LinkedIn, It's not about you.
• 27:11
  Don't keep wasting your time on TikTok.
• 27:13
  If all your customers are LinkedIn, go and get yourself a
• 27:15
  LinkedIn handle. Is that simple?
• 27:17
  So it's not about you. Which one should you focus on?
• 27:20
  If you focus on one that your customers are focusing on is
• 27:22
  that simple. And then tomorrow, if for some
• 27:25
  strange reasons your customers stop being on TikTok, stop being
• 27:29
  on LinkedIn, stop being on Pinterest, and they all migrate
• 27:35
  to Linda Ek G's social media because Linda EKG, you tried
• 27:39
  opening a social network back in the day.
• 27:41
  I can't remember what it's called.
• 27:42
  So if for some strange reason overnight all the people leave
• 27:44
  and they go to Linda Ek G's social media network, then by
• 27:48
  all means go to Linda EKG and apply and get yourself a handle
• 27:51
  because that's where your customers are.
• 27:52
  So that's where it works. Then let's see.
• 27:57
  OK, We also now did some theory about what marketing is, which
• 28:01
  is the business function that just shows the world who we are,
• 28:04
  the problems we solve, how we can help.
• 28:07
  And then we now try to brainstorm how we can use social
• 28:11
  media to achieve advertising goals, branding goals, public
• 28:15
  relations goals, sales goals, and direct copywriting goals.
• 28:19
  So we run through specific examples.
• 28:21
  So let me check my notes. Let's see if one of the examples
• 28:27
  that I gave is here. Let me see, Abby, I wrote it in
• 28:34
  a different sheet of paper. OK, I think I must have written
• 28:38
  it on a different sheet of paper.
• 28:43
  I'm really sorry. You know, a lot has been going
• 28:45
  on here. You know, we're still working on
• 28:46
  that documentary for the British Council and then this training
• 28:48
  event. So I can't remember the case
• 28:50
  study that we used. I must have written it on a
• 28:52
  sheet of paper. But basically we now had some
• 28:54
  case studies about how we could use social media to achieve and
• 29:00
  this is odd, I usually write for the training.
• 29:03
  I was writing everything on this paper anyway.
• 29:06
  So what is on case studies about how you can use your social
• 29:09
  media to solve these problems? And so we called one of the case
• 29:13
  studies we use was we called the lady who runs an NGO who is
• 29:16
  worried about the mental health of adolescents, female
• 29:19
  adolescents in Nigeria. So we looked at her Instagram
• 29:22
  handle live and direct there and we started brainstorming on a
• 29:26
  bunch of stuff to see how she can use her Instagram to achieve
• 29:30
  advertising goals or branding goals or public relations goals
• 29:33
  or sales goals or direct copywriting goals.
• 29:35
  That's what we're, we tried to do as a case study.
• 29:39
  We did 3 case studies. So she was the first.
• 29:41
  Then First off, we started off with something I've been
• 29:45
  insisting over here on the podcast that it depends on what
• 29:48
  the purpose is that you have for your social media.
• 29:50
  So wanted to know exactly this, your social media self, what are
• 29:53
  you trying to achieve? We need to ask ourselves that
• 29:56
  question because we have social media and we're tweaking our
• 29:59
  social media, we're making changes to our social media.
• 30:01
  But now if we're asking ourselves, what are you trying
• 30:03
  to achieve? If you have that kind of social
• 30:06
  media and you run an NGO and you're trying to use social
• 30:10
  media to raise funds, but all the content that you're putting
• 30:13
  there is geared towards stakeholders like government
• 30:15
  regulators and parents and things like that, then you're
• 30:18
  shooting yourself in the foot. You're telling yourself, I want
• 30:21
  this thing to raise funds for me, but you're only putting out
• 30:24
  stuff for stakeholders. Like it's not blending, it's not
• 30:26
  jiving. So you need to start off by
• 30:28
  asking yourself, what are you using the social media for?
• 30:31
  That will determine the tweaks that you're going to do, the
• 30:33
  changes that you're going to make.
• 30:36
  So if you want to communicate with stakeholders, go ahead,
• 30:38
  communicate with stakeholders. But for her, she was talking
• 30:41
  about getting more young people talking about stuff and then
• 30:46
  also attracting donors, attracting funds.
• 30:51
  So the brainstorming that we did, by the way, ladies who
• 30:56
  haven't tried joining a female networking initiative or stuff
• 31:01
  like that, this is the benefit of these kind of things.
• 31:04
  You're there, it's a safe space, you're with your sisters, your
• 31:07
  people that you can relate to, some people that are like your
• 31:10
  aunties, some people that are like your younger sister.
• 31:12
  But you know, it's all of you just there, you know,
• 31:14
  brainstorming, coming up with ideas.
• 31:16
  And there were beautiful ideas that came up about the ladies
• 31:19
  bio, that's the Instagram bio. You know, the thing we're
• 31:22
  supposed to say about us or about the organization came up
• 31:25
  with some tips about how she could change her bio that would
• 31:29
  appeal to adolescents, young people aged 12 to 35.
• 31:34
  Let's see what else, how you could appeal to those kind of
• 31:37
  people. Then how she could change her
• 31:40
  themes, her graphic designs. They use some consistency in in
• 31:43
  the themes because some of the colors were all over the place.
• 31:48
  Then also the use of language, you know, language that would
• 31:50
  appeal to people within that age group, ways to get more people
• 31:54
  into the community, how to include more children in the
• 31:57
  content. And then how you could come up
• 32:00
  with content that would show your, what are they called?
• 32:05
  People that give you money? What are they called?
• 32:07
  Donors? I mean, and I will show the
• 32:09
  donors how she is utilizing those funds because that's an
• 32:12
  important way of raising money when you're in the NGO space
• 32:15
  because people who are giving you funds to run your NGO,
• 32:18
  they're concerned about a couple of things.
• 32:19
  This money that I'm giving this guy or I'm giving this babe.
• 32:22
  Is this person using this money to flex or is this person using
• 32:24
  the money to go and do work in the field for the work that are
• 32:28
  doing in the field? What kind of work are they
• 32:29
  doing? What kind of impact is this
• 32:31
  thing having? Those are the kind of questions
• 32:33
  that donors need answers to. And so if you're going to use
• 32:37
  your Instagram handle like this lady is doing to raise funds for
• 32:41
  your NGO, they need to make sure they're answering a bunch of
• 32:43
  these questions. So me and ladies, we freestyled
• 32:50
  and came up with a bunch of ideas around that.
• 32:54
  And then there were two other case studies.
• 32:56
  We've already done 30 minutes here and I think that's pretty
• 32:59
  much what was covered in the course.
• 33:00
  So let me just bring today's episode to a close, but summary.
• 33:05
  That is what we did over the three day period.
• 33:08
  The digital marketing course that we did for women, digital
• 33:13
  marketing for women that we did with Avon.
• 33:15
  So it was three days where we exposed the ladies to content,
• 33:19
  content, SEO and social media marketing.
• 33:23
  So if you listen to this episode and the episode prior, you
• 33:25
  should get a fair idea of the stuff that we that we spoke
• 33:32
  about. So, but even though it was built
• 33:34
  around content, SEO and social media marketing, of course, we
• 33:37
  discussed other things that some people who had some direct sales
• 33:40
  questions like, OK, I'm with this customer, how do I close
• 33:42
  the deal? Another lady who also had an NGO
• 33:45
  who wanted tips around fundraising.
• 33:47
  We had to during her own session where we're brainstorming for
• 33:50
  her, apart from all the online stuff we're talking about, there
• 33:53
  was a session about how she actually has to go out and start
• 33:56
  talking to donors one-on-one and see, ladies, this is the beauty
• 33:59
  of these kinds of sessions. You have a younger lady just
• 34:03
  finished law school, has her own NGO.
• 34:05
  There's another person who has been at the game for a while,
• 34:08
  you know, a decade and over, older woman, you know, married
• 34:12
  kids, some experience on her and then you're in that session and
• 34:16
  then you are connecting live. The other person is saying that,
• 34:18
  Oh my sister, this how you do it.
• 34:20
  When I started in so, so, so and so it was like this.
• 34:23
  If you want to get donors, it is like this.
• 34:26
  If you want to do this, it is like this.
• 34:27
  And that's the benefit of these sorts of things.
• 34:31
  So I already made an A podcast episode about whether business
• 34:38
  networking for females was worth it.
• 34:41
  But just in case you're undecided, please trust me that
• 34:44
  it is because I've noticed that these things are not well
• 34:47
  attended. 40 people registered. We hoped that 25 would show, but
• 34:52
  there wasn't a day where we had more than 15.
• 34:55
  Let me repeat, 40 people registered.
• 34:58
  Well over 40 people registered. At some point we had to close
• 35:01
  the registration because Avon. Avon is not that big.
• 35:04
  It's not as if we can accommodate 100 people.
• 35:07
  I mean, it's a Co working space, so you have small offices here
• 35:09
  and there. So they closed the registration
• 35:12
  at 40. We're hoping that 25 would show
• 35:15
  we didn't have more than 15 on each particular day.
• 35:18
  Some people come on day one, they won't come on day 2 and you
• 35:21
  know that that sort of thing. So I mean, worst case scenario
• 35:26
  over the three days you probably had about, I mean, close to 30
• 35:31
  people come through the program. So my sisters, my mummies, my
• 35:38
  aunties, my younger sisters, my cousins, my, you know, all of
• 35:42
  you, It's worth it when you see these things, just go and
• 35:47
  attend. It's not.
• 35:51
  Anyway, let me not preach too much.
• 35:52
  It's worth it. And since for some of these
• 35:56
  things, there's not going to be an idiot guy in the room who is
• 36:00
  dominating the conversation. OK, Well, I was the, what's the
• 36:04
  word? I was the facilitator.
• 36:06
  I was the, I was the trainer. So.
• 36:07
  OK, Yeah, I was the idiot guy there who could dominate the
• 36:10
  conversation sometimes, but there's lots of times where you
• 36:13
  people were able to have conversations with each other
• 36:15
  and you guys were able to build networking, do networking and
• 36:19
  build relationships that might last you guys a long time.
• 36:21
  So are you ladies, you girls, you women a long time.
• 36:24
  So please take advantage of some of these opportunities.
• 36:28
  This is 40 minutes, so let me bring today's episode to a
• 36:31
  close. So that's all for today, pretty
• 36:33
  much. Remember that if you'd love to
• 36:35
  connect with me to explore opportunities then call me on
• 36:38
  08064662140 or WhatsApp me on the same number.
• 36:44
  The country code is +234. If you are not Nigerian then for
• 36:47
  social media connect with me on LinkedIn.
• 36:49
  Thanks for your time and attention.
• 36:50
  I'll catch you guys tomorrow.