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The Rights Overlap: Bundesliga embraces multi-platform sales
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Imran Yusuf joins to discuss the Bundesliga’s strategies for differentiating itself as a brand, through marketing and technology. We also analyse a hybrid media rights sales approach often involving multiple partners, most notably in the UK where two popular YouTube channels were this week awarded packages.
Matthew Glendinning and Martin Ross then delve into the IOC’s decision to allow 2028 Olympics organisers in Los Angeles to sell venue naming rights – and what that…
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