Latest / DPC Life: Direct Primary Care Podcast / Stop Saying “24/7”: Coaching Dr. Jaclyn Harris on the DPC Access Promise Patients Actually Believe

Transcript

Stop Saying “24/7”: Coaching Dr. Jaclyn Harris on the DPC Access Promise Patients Actually Believe · DPC Life: Direct Primary Care Podcast

• 0:00
  I really thought that the military health system would let
• 0:04
  me be the type of primary care doctor I really wanted to be and
• 0:09
  have more time with patients, but unfortunately every year it
• 0:13
  got worse and more like the civilian insurance based model.
• 0:18
  I noticed some female doctors that I like say as many times as
• 0:22
  needed rather than as much as you.
• 0:26
  Want Amy Walsh? She says you're not an all you
• 0:29
  can Doctor Buffet. Just 'cause you have entrance
• 0:31
  doesn't mean you have healthcare.
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  Because remember when you called your doctor and you couldn't get
• 0:35
  in? You still have insurance.
• 0:38
  Oh, and then the insurance. You know, even if you have
• 0:41
  insurance, what does it get you? Welcome to DPC Life, the podcast
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  where independent doctors share real stories, bold ideas, and
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  the freedom of doing medicine on your own terms.
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  I'm your host, Doctor Anne Gonzalez, and together we'll
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  explore the winds, the struggles, and everything in
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  between. Let's dive in.
• 1:05
  So today I have with me Doctor Jacqueline Harris of Desert DPC,
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  and she just opened last week. So this is super exciting.
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  And Doctor Harris, please tell us more about how you found DPC
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  and what brought you to it. Yes.
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  So I was working in the military health system as an internal
• 1:28
  medicine physician. I really thought that the
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  military health system would let me be the type of primary care
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  doctor I really wanted to be and have more time with patients and
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  really get to know them and keep them out of the hospital, keep
• 1:45
  them out of the specialist offices.
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  But unfortunately, every year it got worse and more like the
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  civilian insurance based model. We were having to refer patients
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  for everything and it drove me nuts.
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  I felt like I was way overqualified for one thing.
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  So it made sense that the military was replacing primary
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  care physicians with nurse practitioners and P as because
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  we couldn't really do what we were trained to do.
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  So I knew that I wanted to stay in the outpatient setting.
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  I love primary care much more than the hospitalist role.
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  I did that for many years in the military as well.
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  So I needed a model of care where I could be the type of
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  doctor I wanted to be. And I wasn't going to find that
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  in the military and I knew I was not going to find that in the
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  corporate based healthcare systems outside of the military.
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  And you are boarded in internal medicine?
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  And is it obesity medicine? Obesity Medicine.
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  Great. Actually that's the same
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  combination that my partner. She's also internal medicine and
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  obesity medicine, so. Yes.
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  Oh, very good. It's a great combo.
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  It really is. OK, so you opened your DPC last
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  week and so how long did you plan from like thinking, OK, I'm
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  going to do this, Like how long did it take you?
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  I think I found the Another DPC podcast in 2022 and that really
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  I listened to that podcast on my drive to work and drive home
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  from work every day to get me through my last couple of years
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  of my Air Force commitment. So I had made-up my mind in
• 3:33
  2022, I think that I was going to open my own drug primary care
• 3:38
  clinic. It took a little bit longer to
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  get my husband on board. He is an entrepreneur and owns
• 3:45
  his own business with his sisters.
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  So I saw the entrepreneur life and I saw how freeing it was and
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  how happy my husband and my sister in law's were to have
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  control over their future and over their business.
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  But my husband was like, Jacqueline, you do not
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  understand what all is entailed. There is just a lot of moving
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  parts all at once. You're going to have to be a
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  business person in addition. Are you really sure you want to
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  do that? And I said yes, it is worth it.
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  And then I brought him to the DPC Summit conference.
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  I think that was an early 2020. We attended together and meeting
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  all of the physicians there who were so satisfied in their
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  careers really got him on board. Instantly.
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  He could see why I wanted to do this, so that was great.
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  So once he was on board, he was like filing for my LLC and
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  trademarking my name and reserving a website domain.
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  He was doing some of those foundational things for me,
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  which was such a help. And I remained in the military
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  until June of 2024. So I was dreaming about desert
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  DPC and coming up with a name and such.
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  But I was still working in Florida in the military, and we
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  knew we wanted to move home to Arizona to set up this practice.
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  So we can only do so much from across the country.
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  And then when I got out of the military and moved back home to
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  Arizona in July of 2024, I thought I would open up right
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  away. But instead I got pregnant and
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  decided I didn't want to have a baby and open to practice at the
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  same exact time. So I did telemedicine the past
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  year just to kind of take it easier and, you know, keep
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  brainstorming for my primary care practice.
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  And finally, we are opening. So it feels like a long time in
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  the coming in the mid it's. Amazing.
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  Wow. Yeah.
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  And it's great being a primary care doctor that you had the
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  option for telemedicine as you had your baby and baby was still
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  little. So that's.
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  Yeah, that's great. Wonderful.
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  Absolutely. You're so lucky to have an
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  entrepreneur husband who understands and can help you.
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  That's great. Oh yes, it is huge.
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  I feel like the success that we've had here in the first week
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  is really because of him and him kind of helping me keep costs
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  under control so that we could easily cover our monthly
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  operating classes. Yeah, yeah.
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  So great. You have a leg up on most DPC
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  doctors with that, you know, business side so well, thank you
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  for coming on and talking with me about your DPC and then also
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  being willing to do a little bit of coaching.
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  Tell me what what kind of things you wanted to talk about and
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  then also when we finish this session, you know what would be
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  success for you for this mini coaching session.
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  Yeah, I feel like I probably need to nail down my elevator
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  pitch. I've been doing virtual meet and
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  greets with all of my prospective patients, which has
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  been great because they've already been to my website or
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  onto my social media platforms. So they know it's a membership
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  model. So I can really let them do the
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  talking about what their frustrations are with the
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  current health care system, why they're looking for a new
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  primary care doctor, why they found me and go from there.
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  But for people I just meet out and about who have never heard
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  of direct primary care, I don't have a great way of quickly
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  describing it and how wonderful it is without going on tangents
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  about how terrible the insurance basis is.
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  Well then what do you feel is kind of the thing that makes
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  your practice different that you want to highlight to people?
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  Yes. So what I've been trying to
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  highlight is physician LED care. For one thing, most of the
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  concierge or direct pay practices in my community are
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  owned and operated by nurse practitioners, so I try to drop
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  in the physician LED there. I also like to highlight that
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  it's affordable because the other direct pay or concierge
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  primary care practices in my community are really located in
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  Scottsdale, AZ, which is the most affluent area and they
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  charge a lot and it's just really out of the price range
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  for most people who don't live in that zip.
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  Code. So how much are you charging?
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  And then what are they charging? Yeah.
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  So they charge more like $300 a month, and I charge $100 a month
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  for adults 18 to 64 and 125 for adults 65 and up.
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  OK. So the affordability and also
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  the fact that you're a physician, those are the two
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  things that you on time now when you've talked to your meet and
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  greet patients, what have you found they're looking for?
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  What are their pin points? Yes, so a lot of them are coming
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  to me saying I really love my doctor.
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  I did a lot of research to find them and they had great reviews,
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  but I can never get in to see them.
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  I could only see whatever nurse practitioner has an opening and
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  I'm always seeing a different one and it's and I really just
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  want to see my doctor, but they're too busy for me.
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  So I have those. And then I also have people
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  coming from other direct primary care practices or concierge
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  practices who say that their membership got to it.
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  So some of these are nurse practitioner owned or they are
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  more corporate concierge owned. And they said it's just gotten
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  too expensive. It started off more affordable
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  and then the prices go up every six months or so.
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  OK. How many of the people that
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  you've talked to your meet and greets are those coming from
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  other DPCS? What percentage would you say?
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  Like 15. Percent.
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  So small percentage, yeah, small percentage.
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  Majority. Oh, and and other people are
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  coming for me specifically for help with weight loss.
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  They know that I offer a full primary care membership, but I
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  also offer a weight loss only membership for $75.00 a month.
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  And I figure that weight loss medicine is easier than full
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  primary care, so it should be priced less.
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  So people are finding me just for help because their primary
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  care physician doesn't prescribe weight loss medicines?
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  Or is it comfortable with them? And I hope that eventually I
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  will be their primary care doctor as well.
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  So 85% of the people that you've talked about, I talked with are
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  talking more about the issue of not getting in to be able to see
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  their doctor or seeing someone different every time.
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  So that sounds like yes, more of a pain point than the issue of
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  cost. Sure, Yeah, that's true.
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  Yes, it's important to be a physician LED practice and it's
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  important to be affordable. But what they're thinking about
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  is I can't get in. And so they're not focused on
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  that. They're focused on I can't, I
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  can't see my doctor. Yeah, that's a good.
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  Point. So it's not that your points
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  aren't important, it's just when you're talking to somebody and
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  you're trying to get them to see what your value is, they need to
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  see your value for what they need, right?
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  And what they're really looking for, what's really bugging them.
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  So I would suggest crafting your elevator pitch to that because
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  that it sounds like more people are going to resonate with that
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  as opposed to the cost. And there's always going to be
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  some who are going to just like that 15%.
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  And if you're trying to reach more people, then, you know,
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  that might be a better way to kind of talk with them about it.
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  Yeah, that's a good point. I guess I have struggled with
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  that because I've been warned by many female drug primary care
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  physicians not to use the term 24/7 to really put some good
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  boundaries there. And I haven't been saying 24/7.
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  But I guess I don't know quite how to phrase increase
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  accessibility. I mean, right now I have tons of
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  accessibility because I just opened.
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  I don't have a ton of patience. But how to phrase that promise
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  to them that I will never be too busy for them?
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  Well, it's hard to say never sure, that's that's probably not
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  a good word to use, but what is your vision?
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  What do you feel like you're willing to give to your patients
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  as far as accessibility? And this is where you have to
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  think about you want to start the way you want to finish
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  because you don't want to give so much and make yourself so
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  accessible that when you do get busier, you can't.
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  Not that you don't want to. You just can't.
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  There's only one of you and only so many hours in the day.
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  Yeah. So what do you feel like?
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  OK, I think this is a reasonable place for me to be.
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  And envision yourself like how many you know with 200 patients.
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  When you have that many, what do you want to be doing?
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  Right. So I know that I want to offer
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  my patients a variety of times that they can see me.
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  It really bothered me in my employed position in the
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  military health system how we only did new patient
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  appointments at 9:00 and 1:00 and if you didn't have
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  availability right then we weren't going to see you.
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  Or we only did annual appointment, but ten and two.
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  And I hated that. So flexibility is big to me.
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  So what I have done, but I haven't really advertised yet,
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  how I've set up my working hours and my electronical medical
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  record is I block off time Monday, Wednesdays and Fridays
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  to take my son to preschool and pick him up.
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  And then. So I just have a small working
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  window in the morning when Monday was on Fridays because he
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  only goes to school in those days.
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  And then I have a longer block Monday afternoon down to 6:00
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  PM, because I figure that way if Mondays can be busy, that would
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  be convenient for folks to drop in after work if they need to.
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  And then Tuesdays and Thursdays I set up some earlier hours to
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  open as early as 7 to catch some people before work if they want
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  to. And then Wednesdays I've set up
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  as just telemedicine day 'cause I would love to work from home
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  on Wednesdays if possible, and not work very much.
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  And then Fridays have more of nine to five schedule.
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  So I'm mixing it up, but I don't really want to advertise those
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  hours in case it changes. As you know, my kids school
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  schedule changes. Yeah, well, you're the boss, so.
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  You can. Absolutely change and you don't
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  need your permission, Your patient's permission to change.
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  You don't need anyone's permission because it's your
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  business, right? Yeah.
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  So and it's hard for, it's hard for us because you know what
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  you're doing and you've got a five day week there.
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  You're seeing patients five days a week in this schedule.
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  So your husband will also probably point this out.
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  When are you going to work on your business?
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  Yeah, I just figured that I kind of work, would work in between
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  appointments. You know, if I have downtime,
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  maybe that's not a good plan. You came from fee for service
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  medicine, which I did too. And you never see anyone working
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  on the business because you never did it right.
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  But you have to, you have to plan some admin time because
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  you're just going to need it. You're and depending on how many
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  patients you want to have and you don't have to work 40 hours
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  a week seeing patients because it's DPC.
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  Right. You know, I would think, OK,
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  imagine your kids are 10 and 12. I mean, I can't remember how
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  many years between, but you know, baseball or soccer or
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  whatever, you're going to need time for that, right?
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  And honestly, it's easier to add time than to take it back like
• 16:40
  hours of availability. So your patients are really
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  going to appreciate that you're actually really available even
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  if you limit, you know, the number of hours that you're
• 16:52
  seeing them, even if you're not 40 hours a week or whatever that
• 16:55
  number of hours went, because they'll be able to call, leave
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  messages, they'll be able to. I don't know.
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  Do you have a portal or are you planning on text or how are you
• 17:04
  going to do that? Yes I have Sigma MD as my HR and
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  it's set up to where the patient portal is like an app on their
• 17:14
  phone that they care directly text me and it feels like text.
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  OK. And then that will go to you.
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  So, you know they have direct access to you that way as well.
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  And you'll find that with that access, that kind of access.
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  And you can do a lot on the portal.
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  You won't need to see them in the office.
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  Sometimes you can kind of take care of things either by phone
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  or by the portal. Of course there's going to be
• 17:39
  times when you need them to come in.
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  Sure. You know, sometimes you don't
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  like you can take a do a telehealth and be like that
• 17:45
  shingles. OK, let's do this.
• 17:47
  You know, you have to come in. I would start thinking about
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  what about when they are older? What kind of schedule would you
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  like? Like I said, you want to start
• 17:57
  how you want to finish because you don't want your patients to
• 18:00
  get so used to this. Well, I can come in 7:00 AM one
• 18:04
  day. And what if you have to take
• 18:06
  your kids to school now and when they get older and you can't do
• 18:09
  that and then they're mad because they never had, which it
• 18:13
  is a hard balance because I understand you do want to serve
• 18:15
  your patients, but you also think about those boundaries.
• 18:20
  So that's, yeah. That's why you want to never say
• 18:24
  this is a one. Never, never say 24/7 Doctor Amy
• 18:30
  Walsh, She says you are not a Doctor Buffet.
• 18:33
  You're not an all you can do Doctor Buffet, Right?
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  The kind of care that you're going to provide is so much
• 18:40
  better than what your patients had in fee for service that just
• 18:46
  you want to give, but you don't want to give too much.
• 18:48
  And it sounds terrible that way, but it's also to protect you and
• 18:52
  your family, your time, no? That makes sense.
• 18:55
  So one thing that you did want to offer though, you wanted to
• 18:58
  offer that flexibility for your patients, right?
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  And so they are saying they can't get in with their doctor.
• 19:06
  So how can you highlight how your practice is better?
• 19:09
  I'll give you one way that I was taught when I was starting out
• 19:14
  with this. It's kind of a formula that I
• 19:17
  think a lot of people who are in business will use when they're
• 19:20
  trying to explain what they do. There's it's a couple of parts.
• 19:24
  So the first part is, you know how blank?
• 19:29
  You know how when you call your doctor's office, you can never
• 19:34
  see your doctor or you can never get an appointment when you have
• 19:38
  a cold, for example, or you'll end up seeing somebody else that
• 19:43
  you've never seen before. And then you have to wait in the
• 19:46
  waiting room and all that. Well, so it's you know how when
• 19:50
  you blankety blank, what I do is we have a practice where you can
• 19:56
  call, you can text, you can or you will always be able to see
• 20:01
  me same day or next day. You're trying to highlight those
• 20:06
  things. I can see you earlier or later,
• 20:09
  but highlighting that you're accessible not 24/7, but that
• 20:17
  they'll get to see you. Yeah.
• 20:19
  So that's if that's one thing that they're concerned about,
• 20:22
  about the getting in and when they need to get in or they
• 20:28
  really want to get in, then they can be seen.
• 20:32
  OK, I like. So you know how that's perfect?
• 20:36
  Other things that you want to figure out is how do you explain
• 20:40
  the model trying to explain it in a very short and yet
• 20:45
  understandable way. If you have your you know how
• 20:48
  blankety blank right then you're going to go into my practice is
• 20:53
  a direct primary care. Oh, what is that?
• 20:56
  Yeah. So far I've been explaining the
• 20:59
  direct primary care model. I said that my practice is a
• 21:02
  direct primary care clinic, which is the model in which the
• 21:07
  clinic does not bill insurance for the doctor's time and
• 21:13
  expertise, but rather patients pay a low monthly membership.
• 21:18
  And then some people still will say, well, but do you take my
• 21:23
  insurance? And I say say I can see patients
• 21:28
  with any insurance or no insurance at all because I don't
• 21:33
  bill insurance for my time, but rather my time with patients is
• 21:37
  all covered by the low monthly membership.
• 21:40
  Fee, Yeah, perfect. So.
• 21:42
  Far. That's yeah.
• 21:43
  That's great. Yeah, you definitely.
• 21:45
  You're right. You don't want to say no.
• 21:46
  Do you want to just kind of flip it around?
• 21:49
  Is it? Yeah, we can see anyone.
• 21:51
  So fast. So one thing that you said is
• 21:58
  you can be seen as many times that you like unlimited time
• 22:03
  again you're. Yeah, I, I noticed some female
• 22:07
  doctors that I like say as many times as needed rather than as
• 22:13
  much as you have want. Yes, because I know that there
• 22:18
  are some. I've already opted out of
• 22:20
  Medicare and I know there are some older people who get kind
• 22:24
  of lonely and want to book a lot of appointments and we
• 22:27
  necessarily, we don't necessarily need all those in
• 22:30
  person appointments. So that's why I'm trying to use
• 22:33
  the word good. Yeah, yeah, that's true.
• 22:36
  So other people will describe it like Netflix, you know that
• 22:41
  monthly recurring or a gym. The gym is my favorite one
• 22:45
  because it's kind of funny because everyone has had a gym
• 22:49
  membership at some point where they pay for months and never
• 22:53
  go, right? I certainly have.
• 22:58
  So that one is like, you go to the gym and you go many times.
• 23:03
  That's great. But if you don't go, you're
• 23:05
  still paying. And but, but we're there for you
• 23:09
  when you need us. Yes, I've used that one, but
• 23:12
  we're there for you if you need us.
• 23:15
  So OK, what about like when people start asking, well why
• 23:20
  this is always what they ask? Why would I pay you more when I
• 23:24
  have insurance? Haven't gotten that direct
• 23:28
  question yet, but I know it's coming.
• 23:30
  Yeah. I would probably flip it, try to
• 23:34
  flip it as best as possible and say, well, unfortunately, health
• 23:40
  insurance these days does not cover primary care very well.
• 23:44
  And most of us have pretty high deductible or we're still paying
• 23:49
  for our first few visits out of pocket.
• 23:52
  And that disincentivizes a lot of people from going to the
• 23:56
  doctor and having great preventive care.
• 24:00
  And you know, and I don't know, something about and about trying
• 24:06
  to achieve health or staying healthy before they get sick.
• 24:08
  I don't know. I probably don't need to flip it
• 24:11
  something like that. Yeah, it's a, it's a common
• 24:14
  question. Why would I pay you more when I
• 24:16
  already have entrance? So one easy thing that you can
• 24:19
  say is it's a slogan, I guess really is.
• 24:23
  Well, just 'cause you have entrance doesn't mean you have
• 24:25
  healthcare. Because remember when you called
• 24:27
  your doctor and you couldn't get in, you still have insurance.
• 24:32
  What did it get you right? Yes.
• 24:36
  And people are so married to their entrance, but they start
• 24:39
  to see when you bring up that point like you have insurance
• 24:44
  but you still pay co-pays. I mean, right, you're going if
• 24:48
  you see a specialist 50 or $100 now.
• 24:50
  So you have insurance. Yeah.
• 24:57
  Good point. And I think, I think a lot of
• 24:59
  patients see that when they get their bill from LabCorp class,
• 25:03
  that insurance doesn't actually pay for any of the labs.
• 25:07
  They just negotiate down the price.
• 25:08
  And then that's another thing you can say, you can bring up,
• 25:11
  you know how when you get a bill from LabCorp for your labs, but
• 25:15
  you haven't met your deductible yet, how much they cost, like
• 25:18
  annual labs would be $200 maybe, I don't know, but it's a lot,
• 25:23
  it's significant. And so do you have a contract
• 25:27
  with LabCorp or you? The LabCorp is in the works but
• 25:31
  I do have a cost contract. Other like common things that
• 25:34
  people would say at lot of times they'll say, well, isn't this
• 25:39
  concierge and yes, it's not, but sometimes people don't
• 25:44
  understand unless you describe it as concierge.
• 25:48
  But because you want to explain about the affordability, how
• 25:52
  would you address that? Is this on concierge and for
• 25:56
  rich people? Yes.
• 25:58
  So originally a couple years ago I was explaining that drug
• 26:02
  premier care is like concierge care but for normal people who
• 26:06
  aren't the rich and famous. But then hanging out in the DPC
• 26:10
  circles. A lot of them like to
• 26:12
  distinguish that concierge models tend to bill insurance
• 26:18
  for visits as well, and in which case the membership is more of a
• 26:22
  retainer to have access to that doctor.
• 26:26
  So I actually have A tag line on my website that says concierge
• 26:30
  quality medicine at an affordable price.
• 26:33
  So I'm trying to explain that it is, it really is concierge
• 26:38
  medicine, it's just in the less fancy setting so I can make it
• 26:43
  affordable. I saw that.
• 26:44
  I love that concierge medicine at a more affordable price.
• 26:48
  Yeah, that's. So that's a really nice way to
• 26:50
  describe it because there are similarities.
• 26:53
  Certainly, absolutely. You know, smaller patient
• 26:55
  panels, more time, more personal care.
• 26:58
  Obviously, yes, there are a lot of similarities.
• 27:01
  But yeah, the big difference is, is the cost.
• 27:05
  Great. Yeah.
• 27:07
  What other questions have people gotten given you asked you that
• 27:10
  you were kind of like, I don't know what to say to.
• 27:14
  That everyone wants to know about using their HS.
• 27:17
  Oh yeah. And luckily I'm coming in at a
• 27:21
  good time. And I say, and I say the federal
• 27:24
  government just ruled that Hsas can be used to pay for direct
• 27:30
  primary care membership, that it's not debatable anymore.
• 27:35
  So I've been telling patients that they can put in their HSA
• 27:39
  credit card just like another credit card on my billing
• 27:43
  platform and let me know if their HSA provider has any
• 27:48
  issues with it too. Yeah, yeah.
• 27:50
  Now, what about employers? Are you trying to reach out to
• 27:55
  employers? Is that something you want I.
• 27:58
  Would love to. I did just barely tip toe into a
• 28:02
  Facebook group of local small business owners and said hey I
• 28:07
  just opened practice in the area and described it a little bit.
• 28:11
  If you're looking for a doctor or if you want to offer
• 28:14
  membership to your employees please let me know.
• 28:18
  It's like I'm not going hard after employers yet.
• 28:22
  And part of that is the 24/7 issue.
• 28:27
  Pint Connect, in order to work with them, you have to have in
• 28:31
  your patient contract 24/7 availability or at least access
• 28:37
  to you for phone calls and such. So I'm a little nervous that I
• 28:42
  have to use that verbiage if I talk to employers.
• 28:47
  Just probably not the case if I'm working directly with the
• 28:50
  employers. I mean, I think 24/7
• 28:52
  availability is is vague. You could interpret it as you
• 28:57
  can message me anytime. That's 24/7.
• 29:00
  I also I feel a little uneasy going after employers because I
• 29:06
  can't see kids. As an internist I don't see
• 29:09
  kids. I do hope in the future to
• 29:12
  expand to be a Medpede's practice.
• 29:14
  I would love to partner up with some pediatricians so we can
• 29:18
  take care of the whole family. In my husband's line of work, he
• 29:22
  knows a lot of small businesses whose employees all have grown
• 29:27
  children and it wouldn't be an issue.
• 29:29
  So, you know, I, so I really should, you know, try to go
• 29:33
  after employers and put it out there and see if any of them are
• 29:36
  interested. So is your husband willing to
• 29:39
  put those feelers out for you? And.
• 29:41
  Oh yeah, he's always talking about.
• 29:43
  DPP that's amazing. It's a social butterfly,
• 29:48
  completely extroverted, loves networking, and he's just polar
• 29:54
  opposite of he and. It's a hard it's.
• 29:57
  Just wonderful it. Really is hard to especially for
• 29:59
  introverts to like when people are asking you these questions
• 30:03
  and you have to go and talk and you have to initiate it.
• 30:06
  It's that's why doing something like this and just like
• 30:10
  practicing, you just have to practice it.
• 30:13
  Just talk to you honestly, it's nice to record yourself because
• 30:18
  you sound completely different. Just the way you just don't even
• 30:23
  realize, like all the filler words and so.
• 30:28
  Yes, I've noticed that. Trying to make some social media
• 30:31
  videos. I'm like, I hate hearing myself
• 30:34
  talk. Yeah, it's, it's hard to get
• 30:38
  used to, but you get used to it and then it's just kind of
• 30:42
  second nature. But listening to the way you
• 30:45
  talk. And then especially if you're
• 30:48
  going to be doing videos and then recording a video and then
• 30:51
  watching yourself. Just not really listening, but
• 30:54
  just watching to see if you have any particular movements or is
• 30:58
  there something like, are you always touching your nose or
• 31:01
  just there's always something? And yes, it will make you really
• 31:06
  aware of, you know, just like that.
• 31:10
  Are you saying, you know, or like or you know, things like
• 31:13
  that? You know, what do you say a lot?
• 31:17
  And it's not that you have to get rid of that all completely,
• 31:19
  but I think people when they're kind of struggling to find the
• 31:23
  words, they will do a lot of the and you knows, and that's how
• 31:29
  you'll pick it up. But I think you've got some good
• 31:32
  things to like work on for your elevator pitch.
• 31:37
  Yeah. So you've got kind of three
• 31:41
  parts, right? So the first part is when blah
• 31:44
  blah blah. You know when.
• 31:46
  And then also accessibility again.
• 31:50
  Oh, and then the insurance, even if you have insurance, what does
• 31:54
  it get you? So those are kind of the three
• 31:56
  big things I think people tend to tend to want to know.
• 32:01
  So that'll get you pretty far. Perfect.
• 32:03
  I hope that helped you. You did.
• 32:06
  Thank you so much. Perfect.
• 32:08
  Yes, you've given me so much to think about and work on to to
• 32:14
  really get this down. Yeah, good.
• 32:16
  And then also I think thinking about your schedule, because
• 32:19
  that's a hard one. That's a good.
• 32:21
  Point It's a hard one and as you get busier you'll find that you
• 32:25
  will need admin time because when are you going to call
• 32:28
  people back what are people are calling and asking about what is
• 32:33
  DPC? You can answer those questions
• 32:34
  right now, but. Right.
• 32:38
  Systems. I think it looks like you have
• 32:40
  good systems though. What is the I was I saw your
• 32:43
  post about looking at the data of the people that you know
• 32:48
  what? Yes.
• 32:50
  So yes, since my husband works and he has a franchise that
• 32:56
  sells services to other small business owners like phone
• 32:59
  answering and executive offices and conference rooms and such.
• 33:03
  So he is used to using CRMS to manage his leads and his
• 33:09
  contacts. So he was adamant we are using
• 33:12
  the CRM for Desert DPC and I think a lot of DPCS don't
• 33:16
  because when I asked that all the Emrs, when I did all of my
• 33:19
  demo calls, I asked if they integrated with any CRMS and
• 33:23
  they like laughed at me. They're like, no, I would be
• 33:26
  doing. But yes, the CRM has really kept
• 33:30
  us organized and able to create some workflows and get some data
• 33:37
  and have some automatic steps. If they send, if they sign the
• 33:41
  membership agreement, then they automatically get an e-mail to
• 33:44
  enroll. If they do this, then they get
• 33:47
  this e-mail and such. So that has been great.
• 33:51
  My husband has helped tremendously in setting all of
• 33:54
  that up. Curious what CRM are you using?
• 33:57
  We're using Zoho One. Yeah, yeah, he likes the Zoho
• 34:01
  products the best. I started on Zoho Biggin, but we
• 34:06
  kind of outgrew it like immediately and Zoho One just
• 34:08
  had more functionability. So I just started a couple
• 34:13
  months ago because yeah, we did not have ACR, we didn't have a
• 34:16
  real CRM. We were using Google Sheets and
• 34:19
  that is not very functional, but that's what we had.
• 34:22
  So we started using high level. And so we've been able to make
• 34:27
  it just for DPC and you can do all the automate.
• 34:30
  That's the automation save you so much time, so much time.
• 34:35
  Absolutely. Like we don't, we're not asking
• 34:38
  a ton of questions right now. We're asking like how did you
• 34:41
  hear about US age and are you interested in full primary care
• 34:46
  or weight loss only? You're just collecting some of
• 34:49
  that information and not even that is really helpful.
• 34:52
  Yeah, well, I think you're doing fantastic.
• 34:56
  All of your website looks beautiful.
• 34:58
  You're doing your social media, yeah.
• 35:01
  Thank you and thank you, Yeah. Sure.
• 35:03
  All right. Well, I look forward to seeing
• 35:05
  what you do. And yeah, maybe we'll talk again
• 35:07
  in six months, kind of see where you are.
• 35:08
  Thanks for listening to DPC Life.
• 35:11
  If this episode got you thinking about the system side of DPC,
• 35:15
  don't just let that sit. Head to Harmony OPS for dpc.com
• 35:20
  to see how we can help you automate your practice.
• 35:22
  Or start with the free DPC Confidence course to build a
• 35:26
  solid foundation before you even open your doors.
• 35:30
  This episode is sponsored by Harmony OPS for DPC, helping
• 35:35
  doctors plan their practice before they leave the system.
• 35:39
  Thanks for joining me and remember your DPC families got
• 35:43
  your back.