Latest / Influencer Confidential / I Reviewed 100+ Creator Media Kits, Here’s What Most Are Missing + FREE CHECKLIST #262

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I Reviewed 100+ Creator Media Kits, Here’s What Most Are Missing + FREE CHECKLIST #262 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the currentin Well,
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  Speaker 1: let's jump in. As someone who's both on the brand
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  Speaker 1: side and the creator side, I have seen my fair
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  Speaker 1: share of media kits, and let me tell you, media
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  Speaker 1: kits aren't changing. The same style of media kits that
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  Speaker 1: I used to see in twenty sixteen twenty seventeen look
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  Speaker 1: completely different than the ones that I'm seeing nowadays. Creators
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  Speaker 1: using It's almost like media kits have gone on steroids.
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  Speaker 1: They are no longer just resumes. They are selling tools.
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  Speaker 1: They are assets that are getting creators paid. They are
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  Speaker 1: assets that are showing brands the creators worth. But unfortunately,
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  Speaker 1: some creators are still missing the mark. And as someone
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  Speaker 1: who just this year has probably reviewed over fifty media kits,
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  Speaker 1: I've probably seen thousands in in my lifetime. Here are
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  Speaker 1: the main things that creators keep missing the mark on
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  Speaker 1: and basically stop the brands from saying yes to a
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  Speaker 1: potential partnership. Now, I do want to just quickly state
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  Speaker 1: that before I share some of the biggest key areas
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  Speaker 1: that people are missing, that this document is, as I've
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  Speaker 1: said again and again and again, vital to a creator's success.
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  Speaker 1: It is the first thing a brand sees in a
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  Speaker 1: cold outreach. When you're hitting up that brand partner that
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  Speaker 1: you want to reach out to. They don't know you exist.
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  Speaker 1: Your media kit speaks for you. No one cares about
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  Speaker 1: your little email and size twelve font That doesn't cut it.
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  Speaker 1: It's the media kit, it's the portfolio, it's your work.
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  Speaker 1: That's what gets the brands excited. So without this document,
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  Speaker 1: if you're listening in and you're entering the creator world
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  Speaker 1: and you don't have one, you need one that goes
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  Speaker 1: without saying, without a media k I stand by this,
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  Speaker 1: and this is something that we're very proud of here
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  Speaker 1: at Sidewalker. Without this document, the result is just so
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  Speaker 1: much harder. One of the biggest shifts I have seen
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  Speaker 1: in media kits from when I first started in this
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  Speaker 1: industry to now is that creators are becoming way more
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  Speaker 1: clearer on their value proposition. What do I mean by that?
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  Speaker 1: It's no longer just about followers and the content that
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  Speaker 1: they make. It really leans into the why the brand
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  Speaker 1: should work with you. These kits are becoming more and
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  Speaker 1: more sales driven because think about it, the person that
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  Speaker 1: sees your media kit, it's not your follower, it's not
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  Speaker 1: your friend, it's not your uncle. It is people that
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  Speaker 1: are going to pay you. So I'm seeing creators shift
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  Speaker 1: in tone and copy how they're presenting themselves to their brand,
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  Speaker 1: and they're really leaning into the why. So for example,
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  Speaker 1: really strong titles that say things like I help brands
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  Speaker 1: reach millennial moms through family friendly content, high converting Instagram
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  Speaker 1: content that is like very boldly saying what your mission is.
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  Speaker 1: I've even seen media kits now that include missions. You know,
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  Speaker 1: my mission is to help you bring the most results
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  Speaker 1: doing xyz or reach a community of These people are
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  Speaker 1: leaning into the sale. I could scream this from the
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  Speaker 1: top of the Rooftopsdia kits are no longer little resumes.
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  Speaker 1: They are sales tools and the copy is being followed.
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  Speaker 1: So outlining your why why should a brand work with you?
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  Speaker 1: This could be done in the headlines of your media kit.
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  Speaker 1: This could be done in the about page, through the
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  Speaker 1: copy obviously throughout all the content that you're posting, But
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  Speaker 1: don't be shy. Use this as an opportunity to brag
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  Speaker 1: on yourself, because if you don't advocate for yourself and
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  Speaker 1: you don't brag in yourself on your media kit, no
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  Speaker 1: one's going to do it for you. Now, the media
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  Speaker 1: kit is where you're showing examples of your past work.
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  Speaker 1: Let me tell you, even if you've gotten a gifted
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  Speaker 1: collab from a brand, or even if you've gotten something
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  Speaker 1: you know on trade, it doesn't mean you can't include it.
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  Speaker 1: Media kits are not only for paid partnerships. They should include,
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  Speaker 1: you know, any style partnership that you've had. Another interesting thing,
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  Speaker 1: I had this creator. She had a previous work or
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  Speaker 1: previous job, and she had a lot of press on herself,
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  Speaker 1: but it didn't have to do with her content. She
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  Speaker 1: was like, well, can I include this press in my
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  Speaker 1: media kit? I'm like, yes, absolutely, it's ethical to say
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  Speaker 1: I have been featured on this, this, and this this
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  Speaker 1: if you've actually been featured. Right, So not only showing
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  Speaker 1: your past work, even gifted jobs, but also including press
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  Speaker 1: from other areas of your life. This is absolutely ethical
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  Speaker 1: if you can stand by it. Now, something that is
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  Speaker 1: still missing and the majority of media kits out there,
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  Speaker 1: and that's why creators in the Sidewalker Daily cohort and program,
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  Speaker 1: they're the ones getting those twenty thousand dollars brand deals
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  Speaker 1: because they know the importance of leaning into their case studies.
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  Speaker 1: They know the importance of including a case study in
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  Speaker 1: their media kit, showing past results, showing what they're able
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  Speaker 1: to do, conversions, clicks, really letting the brand again feel
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  Speaker 1: confident in working with them and using this as a
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  Speaker 1: sales tool. So case studies, case studies, case studies. Now,
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  Speaker 1: if you're a creator and you want to look into
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  Speaker 1: a media kit or get examples of what something would
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  Speaker 1: look like, I actually have a free training you could
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  Speaker 1: watch it right away, So you guys could go ahead
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  Speaker 1: and click on the link below to access our free
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  Speaker 1: training on how to land paid brand deals. I'll go
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  Speaker 1: over an example role play. I'll also show you a
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  Speaker 1: media kit before and after, and you'll kind of get
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  Speaker 1: a little bit more of the lay of the land.
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  Speaker 1: So that's something you're interested in, go ahead and watch that. One.
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  Speaker 1: Another area creators really miss the mark on still is
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  Speaker 1: the right analytics. Oftentimes, you know, creators are just focusing
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  Speaker 1: on things like followers and engagements. Find the numbers that
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  Speaker 1: work for you. I recently had a creator I was
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  Speaker 1: working with. She had like a crazy number of profile visits.
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  Speaker 1: This other creator had a crazy number of story clicks,
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  Speaker 1: you know, on a recent story. Go into your analytics
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  Speaker 1: and dig think strategically, think cumulatively. You know, don't just
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  Speaker 1: use things like followers because the brand has access to that, right,
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  Speaker 1: Show them things like shares or saves or data they
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  Speaker 1: don't have access to. This is the type of information
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  Speaker 1: that you're going to want to load up your media
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  Speaker 1: kit with because it's what is showing them behind the
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  Speaker 1: curtain of your business, and you're really showing them the
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  Speaker 1: analytics that matter now. Time and time again. Being on
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  Speaker 1: the brand side, I remember I worked with the Tourism
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  Speaker 1: Board and we would get media kits and I can't
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  Speaker 1: tell you the amount of times I saw creators who
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  Speaker 1: would use content that match the pitch. It was always
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  Speaker 1: very impressive, but also very rare. People were just using
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  Speaker 1: one media kit, you know, and using random images and
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  Speaker 1: hoping that it works for everything. Media kits need to
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  Speaker 1: be customized. So if you're pitching a Swimmer brand, have
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  Speaker 1: Swimmer examples. You don't need to show food or like
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  Speaker 1: wedding photography, think strategically, y'all. It is no longer one
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  Speaker 1: size fits all. We're talking multiple media kits. We're talking
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  Speaker 1: multiple styles of portfolios. Have the content in the media
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  Speaker 1: kit match the pitch. This is something that is still lacking.
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  Speaker 1: We're not seeing enough of creators. Need to really ramp
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  Speaker 1: this up and step this up. Because again, when the
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  Speaker 1: brand gets this media kit and it matches with theirs,
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  Speaker 1: and you have like the shore Fire, Oh, this creator
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  Speaker 1: would be a good fit for us, you know, you
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  Speaker 1: want them to have that moment and to have that realization. Now,
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  Speaker 1: a lot of creators have these simple contact me page
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  Speaker 1: right contact me with their email. And while that's great
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  Speaker 1: and all creators that are getting really clever are even
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  Speaker 1: including links to their calendlies inside their contact us so
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  Speaker 1: that the brand can book a call right away if
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  Speaker 1: they want to go over it. We're seeing more creators
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  Speaker 1: get on calls with brands. This is very important. This
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  Speaker 1: is something I really drill into the sidewalker community. Get
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  Speaker 1: on a call, Get on a call, Get on a call.
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  Speaker 1: But including this in your media kit as an action item,
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  Speaker 1: as a call to action, you know, really laying it
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  Speaker 1: out so that the brand can click book that call
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  Speaker 1: with you and learn a little bit more. Now, one
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  Speaker 1: of the things I always tell creators when they are
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  Speaker 1: reflecting on the quality of their media kits is to
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  Speaker 1: give yourself a grade on a scale from one to ten.
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  Speaker 1: Ten being like you want to send this out, You're obsessed,
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  Speaker 1: one being like you're shamed, you don't want to send
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  Speaker 1: it to anyone. The creators that pitch the most are
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  Speaker 1: the creators that get the most yeses. It's just a
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  Speaker 1: numbers game, so you do want to make sure your
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  Speaker 1: media kit has that high design element that looks good.
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  Speaker 1: If you guys, think your media kit is ready to
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  Speaker 1: roll and is good, definitely sign up for my creator Database.
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  Speaker 1: It's a space where I connect the creators, my community
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  Speaker 1: to the brand. So I'm going to leave a link
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  Speaker 1: to my creator database and we're accepting creators of all
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  Speaker 1: levels and sizes. Of course, if your media kit is amazing,
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  Speaker 1: I strongly suggest you sign up because you'll get more
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  Speaker 1: probability of getting an opportunity that rolls your way. And
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  Speaker 1: if you are a creator that needs help with your
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  Speaker 1: media kit and you need some more support, I'm going
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  Speaker 1: to leave a link to our success manager. We have
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  Speaker 1: a whole section in our company that designs media kits.
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  Speaker 1: We have a designed studio. We create these sales decks
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  Speaker 1: for you. They are a big investment, but the investment
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  Speaker 1: pays itself back with one brand deal. So that's how
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  Speaker 1: we see it. I'll go ahead and leave that link
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  Speaker 1: to get on a call with our success manager below.
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  Speaker 1: One of the biggest things I'm also seeing creators not
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  Speaker 1: include and miss out on is their affiliate revenue stats.
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  Speaker 1: So I have so many creators that kill it on Amazon,
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  Speaker 1: that kill it on Like to Know It. They have
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  Speaker 1: really strong affiliate stats, but that information is not in
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  Speaker 1: the media kit. You need to include that if you
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  Speaker 1: can sell off the shelf, it shows brands that you're trustworthy,
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  Speaker 1: that you're able to and this is data that you
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  Speaker 1: absolutely want to include in your media kit. And I
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  Speaker 1: don't see enough of this data at all. I always
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  Speaker 1: see creators send their media kit. They look at it
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  Speaker 1: too much as a portfolio, but they don't include that
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  Speaker 1: affiliate data that's going to help the brand lean to
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  Speaker 1: wanting to work with them. Our team is going to
• 9:17
  Speaker 1: go ahead and give you guys a freebie because we
• 9:19
  Speaker 1: know you love those. It's our media kit checklist. It's
• 9:22
  Speaker 1: a document PDF that we've put together for you all
• 9:24
  Speaker 1: so that you feel confident in designing your media kits
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  Speaker 1: if you decide to do it on your own, So
• 9:29
  Speaker 1: go ahead and download that checklist here. I'll include the
• 9:32
  Speaker 1: link below so that you guys can print this PDF
• 9:35
  Speaker 1: off or use it as a resource when you're designing
• 9:37
  Speaker 1: your deck. I hope you enjoyed today's episode. If you did,
• 9:41
  Speaker 1: make sure to rate, review, and subscribe to our show
• 9:44
  Speaker 1: and visit Sidewalkerdaily dot com for more resources on all
• 9:49
  Speaker 1: things influencer marketing and social media. Until next time,