You Already Pay To Rank
Paying to rank is not new. It is arriving at the one big channel that never sold it.
On 1 September, Expedia Group launched Vrbo Sponsored Listings globally, one of 12 products announced that day.
Expedia's own words: a "pay-per-booked-night advertising solution" that "offers no upfront risk and helps partners secure premium placement at the top of relevant Vrbo search results".
It is an auction. Expedia's partner guide sets the minimum bid at $5 per booked night, and you pay only "when a guest who clicks on your ad actually books". Self-serve, through the Expedia Group Advertising platform…
The skinny
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