UGC WTF? - With Courtney Fritts

Scalability School · Dec 4, 2025 · 54m · transcript

This episode is basically a masterclass in how media buyers and UGC creators should actually work together, not just pretend to. Courtney walks through her unique vantage point as both a media buyer and a creator: she runs strategy and ad buying for brands from that spend from $3k/month all the way up to $1MM/month in spend, leads the Foxwell Founders "small spenders" cohort, and also produces UGC herself. This dual role lets her see where brands and creators constantly miss each other. Key Takeaways:

They creative types that are currently working without overcomplicating things.

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