This Is Killing Your Cashflow

Gym Business Coach Podcast · Jan 19, 2023 · 18m

There are two trains of thought on the best way to sell gym/personal training memberships.

On the one hand, some people believe in collecting as much money as possible, even if it means giving a discount on the memberships. On the other hand, we have the recurring subscription model where you have some money coming in from your base memberships every month.

In our considered opinion, the recurring revenue model is the only way to grow your business and increase your profitability.

Building up your recurring revenues to be higher than your base operating expenses and growing the gap between…