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Number 1 Key to Success in Real Estate…Be Consistent · The Real Estate Agent Playbook

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  I coach a ton of newer agents, and they all do things just
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  a little bit differently.
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  The one thing that they do is they do a couple things really well, and
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  they're extremely consistent, and this is something that in our content
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  creation age and watching people create content through YouTube,
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  Instagram, TikTok, whatever that may be.
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  If you are consistent, you can absolutely make a difference in your
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  business with social media and through more passive forms of attracting
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  clients and transactions and building those relationships through social.
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  So today we're gonna talk about being consistent on social media and building
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  it platform by platform, and being consistent first and then expanding.
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  What's up guys?
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  Jeremy Kane Real Estate Agent Playbook.
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  So excited for this one today.
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  As you know, social media video, obviously YouTube's kind of my thing, and I
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  absolutely enjoy helping agents succeed and lower the failure rate in the real
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  estate industry by creating custom game plans for everybody's real estate business
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  and helping you absolutely win every single day at the game of real estate.
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  While you're here, please light, comment, and subscribe, listening
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  on a podcast sermon a review.
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  Let me know what you think and share it with your favorite real estate agent.
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  Without further ado, let's get into this one.
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  Back to my old trustee friend Mike Shard, who talks about what
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  gets measured, gets managed.
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  And so looking back at these agents and what they had done in our early
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  coaching sessions, they took one pillar.
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  And they decided to be consistent and they're not all,
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  you know, super consistent or crushing it with social media.
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  You know, one guy's doing open houses, one guy's, you know, absolutely
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  crushing, cold calling the other one is absolutely doing a great job.
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  Building her business through being the mayor of her town.
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  And so as we kind of look at this and you step back, their relentless
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  pursuit to be consistent in the real estate business is absolutely key.
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  They all do some great social media things.
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  They've incorporated social media and some of their more traditional routes.
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  But, but when I was thinking about this, I was like, they're all really consistent.
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  And so when developing social media plans and marketing plans for
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  agents, Consistency is what I really like to focus on when it comes to
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  content and creating and building out these social media platforms.
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  Pick one and stick with it.
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  Make sure you can get consistent.
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  You know, if you're just getting into video and YouTube is, is
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  kind of your operation, make sure you're posting consistently.
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  Make sure you're doing the things.
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  If it's an Instagram, make sure you're doing the stories and
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  posts and, and reels and, and all of it, but just be consistent.
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  And part of that starts with the commitment to just do one video a week.
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  If you're doing YouTube, Right.
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  So if you can consistently do one video a week, absolutely, like get that down.
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  Don't dive right into two because you've gotta practice
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  and you gotta get consistent and gotta be confident on video.
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  So do one a week, right?
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  Once you get one a week, then you can add two or three or whatever you
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  want to do, whether it's podcasting, YouTube, anything, but make sure
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  you build it in an appropriate way.
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  So that you are comfortable, your content will get better.
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  If you know you're new to video, your first videos are gonna suck.
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  So if you're recording two or three or four a week, they're all gonna suck.
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  And then you're gonna have a bunch of sucky content, right?
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  Get at bats, get, get reps at the plate, and absolutely, you
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  know, dive into being consistent.
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  Basically, I want you to commit to doing what you can do.
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  Don't overdo it at first as you get into it.
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  Gradually do it post consistently, and then go from there.
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  The next thing is, you know, Hey Jeremy, how long do I want to do this for?
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  You want to give it 12 solid weeks of being consistent from start to finish
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  and then take a step back again, measure what you're doing, what's happening?
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  How's your engagement?
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  How are your views?
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  All the vanity metrics that everyone kind of focuses on.
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  Does this make sense?
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  Are you gaining traction?
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  Are you getting better on video?
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  Is there more engagement or more you getting more views?
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  And as you can see, once you're consistent and you're posting all
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  social media algorithms, pick on that, pick up on that consistency, and
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  they're gonna put you out there more.
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  So when, when you're doing this, make sure that you are consistently
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  providing effort for 12 weeks at a time.
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  A lot of people are like, okay, I'm gonna do it.
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  And they, they're trying to do too much and they're doing different
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  platforms all at the same time.
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  Next thing you know, they're posting one video here a week,
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  one reel over here a week.
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  And their, their focus is, is nowhere to be found.
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  So once you have that 12 week commitment, then you look back and say, okay,
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  is this worth continuing to pursue?
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  Am I enjoying it?
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  Am I getting results?
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  And results don't mean a client and a closed transaction as real estate agents
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  results mean, you know, consistency.
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  Are you staying there?
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  Are you seeing engagement or people mentioning it to you offline?
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  Sometimes people don't like.
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  Or comment, even though you tell 'em to all the time, right?
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  So PS if you're listening right now, throw me a light, gimme a comment.
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  But, anyway, sometimes they don't do that.
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  See, you didn't just do it.
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  Here we are.
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  And so, As you, as you continue to build momentum and do that, then you
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  can stay consistent and continue.
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  Once you have 12 weeks and you get, you know, rolling and things are, things are
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  good and almost, you know, in your routine on this side, that's when you can add a
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  different pillar and then you're gonna build that one up and get consistent
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  and start bouncing back and forth.
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  And that's where, you know, you take people across channels and once they
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  start following you across different channels, Just like if you're sending 'em
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  dms and all of a sudden you're, you slide over to text message as they're calling.
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  You know that that gives a little bit higher level of trust and a
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  little bit more commitment, and that's really where you convert.
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  I always talk to my agents about, okay, like get 'em off the platform that
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  they're on, that they're comfortable on and get 'em onto whatever, right?
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  If it's.
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  You know, Hey, we're, we're DMing.
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  Well, let's get that to a buyer consult.
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  That's, that's a huge transition.
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  But once you make that transition to a, to a phone call or a consult, or a Zoom
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  call or whatever, then you've, you've secured that trust and you have much
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  more likelihood to, you know, fully convert that lead into a transaction.
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  Into a relationship.
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  One thing that we talk about here is making it.
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  Automatic right.
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  I will tell you, do not make everything automated.
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  There are certain things in your business, in your content and your optimization
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  that have to come from you because you fully understand the situation.
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  So do not fully automate anything.
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  Do not rely on, you know, your VAs.
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  If, if it's something you have to do, you have to be a part of.
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  Make sure that you're using your expertise and, and continuing to do that.
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  You cannot fully automate your content.
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  You cannot fully automate your personality.
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  So just remember that because you try and fully automate your business,
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  you're gonna be in big trope.
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  The next thing that I talk about when it comes to content as pick buckets
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  or categories to talk to, content creation is so much easier and.
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  Feels so much more consistent and less rigid when you have buckets.
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  So for instance, if I'm, you have a real estate production channel and I'm
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  trying to get clients and stuff, maybe I'm gonna have a business spotlight,
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  local business spotlight bucket.
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  Maybe I'm gonna have.
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  You know, wacky real estate stories.
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  Maybe I'm gonna have home tours, you know, and, and have a couple
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  buckets, and don't start with five, you know, start with two or three.
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  You can organize these very easily in playlists on YouTube, but even if it's
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  on Instagram, you're doing shorts.
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  It's important to have different buckets so that you're.
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  You're constantly making that content dynamic.
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  This allows you to stay more consistent.
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  You don't get burned out, you don't, you know, only have home tours and that's all.
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  So people just go to watch home tours and nothing's converting.
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  When you have that dynamic content, that's when you, again, it's kind of
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  like taking 'em from, you know, messenger DM to a phone call or a Zoom call.
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  When you take 'em from a home tour and then you know, maybe they're all of a
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  sudden watching, you know, things to do to get pre-approved or you know,
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  some more educational tips, you know, then, then there's more trust there.
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  Then they're like, okay, I see, I see the path.
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  And they start to form pathways in their, their brain that lead you to
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  being someone that they think about when the time comes that they need to
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  purchase a home, because they're like, oh yeah, the beautiful home tours.
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  And then, oh yeah, you know, that person gave me a great.
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  Great tip about, you know, my credit and all of these things kind of mixed
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  together, but the content is so different.
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  So someone might be drawn to the education, love the
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  home tour, and vice versa.
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  So separate those into buckets and consistently post and be dynamic in those
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  buckets with all the same target audience.
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  And you're good to go.
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  And so there you go.
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  Once you've decided that you know this is gonna be a permanent
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  part of your business, you've given them that 12 week test run.
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  Now it's to put it in the permanent, the automatic transmission, so to speak, where
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  you're like, okay, this is something.
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  YouTube's gonna be my pillar.
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  I'm gonna take care of that.
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  Okay.
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  That's consistent.
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  You become more and more.
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  Adequate and, you know, have great use of time.
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  And then you say, okay, let's go test drive the new one.
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  Right?
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  Let's go test drive Instagram.
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  Let's build that up.
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  Let's pay attention to our resources.
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  Let's educate ourselves.
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  Let's go follow Mike Shara, or get the Social Agent Academy since
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  we're in the Wolf Pack for free.
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  Get the Social Agent Academy.
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  Perfect.
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  So then we're gonna go to the next thing and we're gonna continue to build.
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  Those pillars, then all of a sudden we can bounce ba people back and
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  forth from Instagram to YouTube, and people are following us.
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  You know, continuing to build trust, continuing to, you know, follow us on
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  both channels and eventually that'll turn to a referral or a, a transaction
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  or a relationship, whatever that may be.
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  And, and that's where things really start to to happen.
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  But it all starts with consistency.
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  If all of a sudden you're over here and you're focused on Instagram and you miss.
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  You know, two weeks of long form videos on YouTube, then that audience
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  is let down and it's less likely to bounce back and forth, and you're
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  less likely to convert those leads.
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  So I hope that helped.
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  If you need help kind of narrowing your focus, I, I created a six week
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  business foundation course where we build out three pillars and we focus
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  on each of the three pillars, over a 12 week accelerator program.
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  And it's absolutely done wonders for my agents and my group, and I'd be happy
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  to, you know, consult with you and help you kind of dial in that focus.
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  Obviously would love to partner with you if you wanted to have free access to
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  that, that pillar, foundation builder, that would be absolutely amazing.
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  Always reach out.
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  You can check me out on re e agent wolf pack.com.
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  Be happy to partner with you and chat with you anytime.
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  As always, please light, comment, subscribe, share the podcast with your
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  favorite real estate agent, and I hope that you can be as consistent as you
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  want to be to take your business to the next level and win every single
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  day at the game of real estate.