Most European STR markets have always depended on one thing: summer. Is that changing?
Most European STR markets have always depended on one thing: summer.
But that may be starting to change.
New data shows off-season travel in Europe is growing, with guest nights outside the summer peak tracking about 9% higher year-over-year.
In other words:
Travelers are spreading trips across spring, autumn, and winter instead of concentrating everything between June and September.
Why?
• Remote and flexible work
• Cheaper shoulder-season travel
• Fewer crowds in major destinations
For STR operators, this is one of the most important shifts happening right now.
More off-season travel means…
The skinny
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