Someone Gave Brent Ridge 100 Goats (Didn't Know They'd Make Him $150M) - #22

Legends of Scale · May 20, 2026 · 38m

Today we talk with Brent Ridge, founder of Beekman 1802.

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Chapters

0:00 Meet Brent Ridge

1:25 The Target Deal That Almost Bankrupted Beekman

4:21 Why Big Brands Stock Their Own Shelves

6:52 "We Wouldn't Spend a Dollar Until We Made $1.50"

13:22 "We Never Made Ourselves CEO"

14:39 Three CEOs for Three Stages

18:55 The Power Grab That Ended a CEO

25:58 "The Empty Vessel Makes the Most Noise"

34:36 "A Bad Workman Blames the Tool"

37:35 Find Brent + Goat…