118 - Micro Living: Stop Selling Saturday Afternoon
Apartment tours often sell the fantasy and hide the friction - and that’s exactly why prospects get surprised after move-in.
In this 10-minute micro-living episode, Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ makes the case that the details nobody wants to lead with - trash, parking, packages, after-hours access, dog walks - are often the details that impact residents' daily experiences.
He breaks down why multifamily marketing tends to showcase the pool, clubhouse, and polished finishes while skipping the everyday realities residents deal with on a Tuesday night. Ronald…
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