Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Keywords Matter More Than Ever in Business Content

Transcript

Why Keywords Matter More Than Ever in Business Content · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show today.
• 0:04
  The question that I'm going to tackle on the podcast is, are
• 0:07
  keywords important in creating business content?
• 0:12
  Well, First off, the answer is definitely yes, but there are
• 0:17
  two other things that I'd like to tackle.
• 0:19
  So yes, we'll look into why it's important.
• 0:22
  We're going to look into why content is even important in the
• 0:25
  first place. And then we're also going to
• 0:27
  look at why the focus on keywords, because there are some
• 0:31
  people who are obsessed with keywords, especially people who
• 0:35
  have a research approach towards it.
• 0:37
  I take a much more organic strategy when it comes to
• 0:41
  producing content. So you're not going to hear me,
• 0:44
  you know, preaching and faffing about when it comes to keywords
• 0:47
  and things like that. But anyway, let's just look at a
• 0:49
  couple of all those issues in case you are like one of those
• 0:53
  people who've been wondering what's the fuss about keywords?
• 0:55
  Should we be paying attention to keywords?
• 0:58
  So the answer to the question is yes, sure, definitely keywords
• 1:02
  are important when it comes to creating business content.
• 1:05
  But like I hinted, there are two different approaches.
• 1:08
  In fact, there are multiple approaches.
• 1:10
  But for the purpose of this podcast, let's just keep it
• 1:13
  simple. There are two different
• 1:14
  approaches when it comes to coughing up keywords that you're
• 1:17
  going to use to create your content.
• 1:18
  And when we say content, of course, you know what we mean.
• 1:21
  We mean photographs, videos, audio, what else?
• 1:26
  PowerPoint, whatever it is that you're going to produce to
• 1:29
  promote your business. And of course, when we talk
• 1:32
  about content, we are over here on the podcast.
• 1:35
  We're using that as OK, no, let me just leave it like that.
• 1:39
  Yeah. So anyway, that's what content
• 1:41
  is. So all the assets that you
• 1:43
  produce that you put out over on social media, whether they are
• 1:46
  part of your content marketing framework or not.
• 1:49
  And of course it doesn't have to be social media.
• 1:51
  You know your website too, because website doesn't count as
• 1:55
  social media. Yeah.
• 1:57
  So what was I Yes. So content.
• 2:01
  Yeah, important. Two different approaches,
• 2:04
  research keywords and then the much more organic approach.
• 2:08
  Now for those of you who prefer coming out things from the
• 2:11
  research point of view, if you're going to research your
• 2:15
  keywords, I'm in your industry because remember, all these
• 2:18
  things are industry specific. So as a wedding photographer
• 2:22
  back in the day, if I was going to research keywords, I'm coming
• 2:26
  up with a whole bunch of stuff that are different from now that
• 2:31
  I am a business growth consultant and a public speaker.
• 2:35
  So keywords different. The person who is involved, I
• 2:40
  was about to say catfish, but I just realized that there was
• 2:43
  this dude who was trolling me on on Spotify a couple of days ago
• 2:49
  telling me that I like a goosey and a catfish too much.
• 2:52
  See, The thing is, it's not as if I like catfish if I I don't
• 2:55
  eat fish at all and I don't love a goosey.
• 2:58
  It's just that I have found a goosey to be a very, very good
• 3:02
  example to get people to understand simple sales
• 3:05
  scenarios because everybody eats a goosey.
• 3:07
  Everyone. OK, well, apart from one or two
• 3:09
  people who are allergic to it. I know that sounds surprising,
• 3:13
  but we do have Nigerians that are alleged to a Gucci and you
• 3:16
  know, can't touch it because you eat it and you just break up.
• 3:20
  So it's a good example to show the difference between simplest
• 3:23
  simple sales scenarios and complex sales scenarios.
• 3:25
  So a Gucci simple. And then I talk about catfish
• 3:29
  because you know, the relationship with my family,
• 3:31
  everybody's a fish lover, that whole Christmas thing.
• 3:34
  That's if you, if you started listening to the podcast episode
• 3:36
  from around December of 2023, then you know, you catch the the
• 3:40
  gist. But it's a good way to show that
• 3:45
  all the things that we talk about over here on the podcast,
• 3:48
  you can use to sell anything you can use to sell.
• 3:52
  OK, well, you won't apply to selling Igusi because igusi is a
• 3:54
  simple sale scenario and I'm much more interested in complex
• 3:57
  sale scenarios. So you can use that in your
• 4:00
  catfish business. In fact, let's just adopt the
• 4:02
  whole thing itself. So if you're getting ready to
• 4:05
  get into the catfish business and you want to go big, you know
• 4:07
  you want to supply catfish to, OK, let's say you're based in
• 4:11
  Abuja or Lagos, you want to supply catfish to Grand Square.
• 4:15
  Let's see what else. You just want people that every
• 4:17
  time they see you, they think catfish.
• 4:19
  And so the content marketing strategy is key to what it is
• 4:23
  that you're doing. Yeah, you're going to have to do
• 4:25
  some researching keywords. That is if you want to take a
• 4:29
  researched approach. Remember my own preference is
• 4:32
  that we take on organic approach, but let's just look at
• 4:34
  the research thing first. So if you're sitting down and
• 4:38
  you're wondering what do I have to write about that is catfish
• 4:44
  related and you want to call up certain keywords, then there are
• 4:47
  several tools that are available for you.
• 4:51
  By the way, let me just repeat it again in case that troll
• 4:54
  decides to ping me again that I like.
• 4:58
  I like catfish too much. I don't like fish.
• 5:00
  In fact, catfish, I'm allergic. So what was I?
• 5:05
  So what tools are you going to use?
• 5:06
  So you can sit down and open up your computer, your laptop, you
• 5:11
  get your mobile phone, and then you check Google Keyword
• 5:14
  Planner. You just open up your Google and
• 5:17
  type in Google Keyword Planner. That'll be the easiest way to
• 5:20
  access it. Then you can also use AI tools,
• 5:23
  the same tools I've been talking about on the podcast, the LLMS
• 5:26
  and the GPTS. They're both the same LLM large
• 5:30
  language model. So AI tools that you actually
• 5:33
  have to type words into and the thing responds to you with words
• 5:37
  as well. And then generative pre trained
• 5:39
  Transformers. Those are AI tools where you put
• 5:42
  data in and the sorry, you put data in, the tools are trained
• 5:48
  on that data and then it uses that to help you solve problems,
• 5:51
  whether it produces audio or video.
• 5:53
  OK, no, I don't know about any that produces audio, but there
• 5:56
  are some that produce video, some that produce text, some
• 6:00
  that produce what else? What am I missing?
• 6:04
  Computer code, you know, all kinds of things.
• 6:08
  So you can use AI tools. Then there's also Google Search
• 6:12
  Console. If you want to know how to
• 6:14
  access that, just open up Google and type in Google Search
• 6:18
  Console and then you see a bunch of suggestions and follow the
• 6:21
  instructions. You can also use Bing keyword
• 6:24
  research tool. Bing keyword research tool.
• 6:27
  It's, it's the same thing as Google things about Google
• 6:32
  research. It's just that it's for Bing,
• 6:34
  and Bing is Microsoft's. Microsoft's a proprietary search
• 6:41
  engine. Yeah.
• 6:41
  So there's Google. Google is number one, and
• 6:44
  there's Bing. Bing is number 2.
• 6:46
  That's the Microsoft Abby. Is it Microsoft?
• 6:50
  Well, for those of you who know, please correct me, but I think
• 6:52
  Bing is owned by Microsoft. So you want to know how to
• 6:58
  access Bing Keyword Research tool, then.
• 7:00
  Yeah, open up Bing on your computer, especially for those
• 7:02
  of you who have Macs and stuff like that, because I think being
• 7:08
  I'll be let me just stop or bottom line, open your search
• 7:12
  tool and just type in Bing keyword research tool and a
• 7:15
  bunch of instructions. Things will open up and then
• 7:17
  follow. Now, the reason why I'm talking
• 7:20
  about these ones first is not because they are the best.
• 7:23
  I'm talking about them first because they are free.
• 7:26
  And remember on this podcast, we love free.
• 7:29
  Well, I love free because if it's free, there is no excuse.
• 7:34
  You can start using it today. You can start using it right
• 7:38
  now. So don't give yourself any
• 7:40
  excuse. Some people will say the paid
• 7:42
  options are better, blah, blah, blah, blah, blah.
• 7:44
  See, I don't know because it's not my field.
• 7:46
  So maybe technically the paid options are better.
• 7:49
  But until you have the dollars, it might not be much.
• 7:54
  Maybe it's only $2.00 a month or you know, something.
• 7:56
  But until you have that two $2.00 or $1010.00 or $20 or
• 8:00
  whatever to pay for the tools, start with this free ones now.
• 8:04
  Google Keyword Planner, you can use your phone immediately,
• 8:08
  you're done with this podcast. The AI tools, you can use your
• 8:11
  phone immediately, you're done with the podcast.
• 8:12
  Google Search Console, you can't be doing it right now self as
• 8:16
  you're listening to this podcast.
• 8:17
  Bing keyword research tool, you can use it, you know, shop,
• 8:20
  shop. So use the free ones.
• 8:23
  Now, the paid ones, SEM Rush, I hear people talk about it all
• 8:26
  the time, especially people in the SEO space.
• 8:28
  But that's a paid tool, eh, Refs, I hear about that one a
• 8:32
  lot too, but it's a paid tool. And then Moz Keyword Explorer,
• 8:37
  that's also a paid option. So those are like the big three
• 8:39
  that I hear about now. SEO content, blah, blah, blah.
• 8:43
  Sorry, keywords, it's not my space.
• 8:45
  So me, I cannot tell you which one is best or which one works
• 8:50
  for what scenarios. I'm just trying to tell you that
• 8:53
  if you're that kind of person, you're ready to get into your
• 8:56
  catfish business. You're sitting down at the
• 8:57
  kitchen table and you say, OK, content marketing is going to be
• 9:00
  my thing. What kind of content should I
• 9:02
  produce? What kind of keywords should
• 9:03
  they should I have in my content, in my Instagram videos
• 9:08
  or my blog post or my whatever? You can sit down at your kitchen
• 9:11
  table right now and you can start trying to hash this thing
• 9:14
  out. So today is Friday.
• 9:15
  If you sit down today, you know, just, you know, begin to play,
• 9:19
  start researching. By Monday, you should have a
• 9:23
  bunch of stuff that you can start taking action on.
• 9:25
  So that Monday morning 9:00 you started.
• 9:29
  So if it's video, you start recording your video.
• 9:31
  If it's blog post, start writing your blog post, you know,
• 9:34
  whatever it is. So this is how you can research
• 9:39
  your keywords and the scope is any let me leave you beyond
• 9:44
  that. So those are those are some
• 9:47
  tools. Let's see.
• 9:49
  OK, now I said I prefer a much more organic strategy because,
• 9:57
  OK, let me not poison your mind. Research is good, no problem.
• 10:00
  I prefer an organic strategy. I'm not going to say the reason
• 10:03
  why, but for organic strategies, if you do simple things like
• 10:06
  answer questions that your customers or your prospects are
• 10:09
  already asking you, you will see that the keywords naturally just
• 10:13
  fall inside and you're not having to think and come up with
• 10:15
  all kinds of strategy. So if you're sitting down at the
• 10:19
  dining table, you're getting ready to come up with the
• 10:22
  keywords for this catfish business and you want to start
• 10:25
  producing this content on Monday and you're using your brain,
• 10:29
  you're trying to ideate, but the idea is not ideating and your
• 10:33
  brain is not braining. Then just think, what are the
• 10:37
  questions that people have been asking me about this business or
• 10:41
  since I started this business? Because know how, know how
• 10:43
  you've been selling small catfish to, you know, Deaconess
• 10:47
  Afubera in church or maybe some local people around your
• 10:51
  neighborhood and maybe mom sees friends or pop sees friends.
• 10:55
  Maybe you pop these friends are having a party you cater and you
• 10:59
  do small catfish pepper soup for them and stuff like that.
• 11:01
  So no how, no how in all of this activity, people have been
• 11:06
  asking you some questions. The market women would have been
• 11:09
  asking you some questions. Where is this fish from?
• 11:12
  Is this fish from Donnie? Is this fish from Orca?
• 11:17
  Is this fish from Bingo estates? Is this fish from Cameroon?
• 11:22
  They'll be asking you all these questions and of course you
• 11:25
  would have been engaging in conversations with them.
• 11:27
  And maybe they ask because maybe Cameroon catfish tastes sweeter
• 11:31
  than Donny catfish, or maybe Donny catfish has higher fat
• 11:36
  content than Macodi catfish. Or maybe Macodi catfish has a
• 11:43
  higher, a better taste profile than catfish from what's that
• 11:50
  place, This place where they have the fishing festival
• 11:53
  Argungu, Argungu, I think Argungu is in, Is it kebby also?
• 11:57
  So maybe Marcudi catfish has a better taste profile than kebby.
• 12:00
  So The thing is, from all these conversations, you can see now
• 12:03
  that your keywords are starting to pop off Macudi catfish,
• 12:07
  Cameroon catfish, Benin Kebby catfish, Argongu catfish, this
• 12:12
  catfish, that catfish you can now ideas can now start coming
• 12:16
  up. Why is Macudi catfish better for
• 12:19
  weddings than you know, whatever.
• 12:21
  So you can see that the content will start to flow.
• 12:23
  And that's because you have been sitting down and you've been
• 12:25
  thinking, what kind of questions have people been asking me?
• 12:29
  Now, this is just like small brainstorming based on market
• 12:34
  women. The question that Mark women
• 12:35
  have been asking you, where is this fish from?
• 12:38
  Now, your customers, on the other hand, could be asking you
• 12:40
  different kinds of questions. Maybe that party that you cater
• 12:42
  for Poppy's friends, Poppy's friends, like ha, like this
• 12:46
  thing tastes really good. Like how did you prepare this
• 12:48
  thing? Like my wife makes catfish, but
• 12:50
  it does not have this kind of taste.
• 12:53
  So now maybe in explaining that thing you say, oh chief, this is
• 12:57
  how I do it. We put Maggie or we put Cowan,
• 13:04
  or we put I think Cowan. That's is it sulphur?
• 13:07
  Like sulphur, we put Cowan or we put guy.
• 13:13
  Oh, anyway, I'm not a cook so forgive me.
• 13:16
  The only thing, in fact, my boss was abusing me the other day
• 13:19
  that the only thing I can cook is rice and beans and I can make
• 13:22
  a bar. Can't imagine an idiot.
• 13:24
  He's never happy that I can. I can't even make this news for
• 13:26
  him because even though for their mother, these boys will
• 13:30
  just have you'll be you'll be cereal in the morning.
• 13:35
  What else I buy in the afternoon and what else rice at night.
• 13:41
  As in that will be our diet steady if their mum she was not
• 13:45
  in our life. So that's why I say God bless
• 13:48
  you mothers and grandmothers too, because mothers and
• 13:51
  grandmothers, they, they do a lot to make sure that children
• 13:53
  are well fed. But of course, there are fathers
• 13:55
  that cook as well. So props to you, you fathers who
• 13:58
  can cook very well. But anyway, yeah, that's not my
• 14:01
  thing. So in answering that question,
• 14:02
  so chief, this is how we do it. We use Cowen, we use a, we use a
• 14:07
  goosey. Sorry, no, no, we use Maggie, we
• 14:09
  use this, we use that. So in answering all that
• 14:12
  questions, now you can see that the keywords are now popping
• 14:14
  off. So how to use sulfur to clean
• 14:18
  catfish before cooking. So you can see now how
• 14:21
  everything is just is just flowing in an organic sense.
• 14:25
  So this is how me I come about it and this is how I get all
• 14:28
  these stuff that we talk about on the podcast.
• 14:31
  It's based on conversations that we are having one-on-one.
• 14:35
  And to be honest, it's part of the reasons why I like to hear
• 14:37
  from you guys because you reach out, we chat.
• 14:40
  These are the problems that you're facing.
• 14:41
  These are where all these questions come from because I
• 14:44
  mean, think about it, it's been over 920 podcast episodes.
• 14:48
  I mean, who is that smart? How will I sit down?
• 14:49
  I think of 920 things to publish on my own.
• 14:54
  So I just take the organic approach and that's why I
• 14:57
  recommend it. I think it's less stress, but I
• 15:00
  guess it depends on personality because I met some people who
• 15:03
  are research people sit down, research, pull out 100
• 15:07
  researched words, make sure that they rank properly and all that,
• 15:11
  you know, so it's all important. But anyway, so that's, that's
• 15:16
  how these organic things work. So just answer questions that
• 15:19
  people have been asking you, your customers, what are they
• 15:22
  asking? Write it down.
• 15:24
  Who else? The people you supply to, what
• 15:26
  questions are they asking you? Write it down.
• 15:28
  Your distributors, what are they?
• 15:29
  What questions are they asking you?
• 15:31
  Write it down. Any question, just be writing it
• 15:34
  down. As you're writing it, you start
• 15:36
  to see that keywords are beginning to manifest and then
• 15:39
  you now start tackling those keywords or you just start
• 15:43
  answering all those questions. So like back to the market women
• 15:46
  thing. Where is this fish from?
• 15:48
  You already have a bunch of podcast episodes there because
• 15:51
  you will now have to write podcast episodes on why sorry,
• 15:54
  let's say write podcast episode. Forgive me, my brain is slow
• 15:57
  today. You don't have to write blog
• 16:01
  post blog post articles on why Makudi fish is best for wedding
• 16:06
  because it has better taste profile or you will now have to
• 16:10
  write something on why Donnie catfish is best because it has
• 16:14
  higher fat content. So if you run Mama put, then use
• 16:18
  Donnie catfish because it's full.
• 16:21
  So your people eat and then they'll feel like they have
• 16:23
  value for money and you know, on and on.
• 16:25
  And that's I get good content ideas.
• 16:27
  Now another organic strategy is just to have an opinion on gist
• 16:30
  that is going on in your space. So normal, normal.
• 16:32
  If you sell catfish, you will be in that catfish community.
• 16:37
  You know, you follow people who do catfish or you follow
• 16:39
  caterers or, you know, whatever. And then once in a while,
• 16:42
  there'll be some kind controversy that will be
• 16:44
  happening. People will say, oh, sorry, one
• 16:46
  moment I have to attend to something.
• 16:48
  I'll be right back. OK, I'm back.
• 16:54
  Sorry about that. Actually, Beans was burning on
• 16:57
  the fire. That's where I had to run out
• 16:59
  and sort that out first. Yeah, and like I said, my son
• 17:03
  was abusing me because I had beans is the only thing I cook.
• 17:06
  And yeah, so what's for lunch? Beans?
• 17:09
  All right, where was I? I said OK, I said answer
• 17:17
  questions from your customers, your prospects, people you do
• 17:20
  business with opinions. Yes.
• 17:22
  So I have an opinion with just going on your face.
• 17:25
  So once in a while, you know, all you people in this food area
• 17:27
  controversy just pop off anyhow because you know, sometimes I'm
• 17:31
  minding my business and then next thing my father-in-law will
• 17:33
  send me video. This brand of Indo mint not you
• 17:38
  know these things you receive on WhatsApp.
• 17:39
  Don't eat these kinds of brands of Indo mint because they are
• 17:42
  high in MSGI think MSG is mono saturated something something.
• 17:47
  So don't eat it because it's high in MSG.
• 17:50
  And then another person will send you WhatsApp video that
• 17:53
  will say do not eat this kind of noodles because it's made of
• 17:57
  plastic. Then another person will send
• 17:59
  you another WhatsApp message. I'm sorry, another TikTok video
• 18:04
  or something that is trending that says don't eat this kind of
• 18:08
  Chinese noodles because they make it with frog legs or
• 18:11
  something like that. So those of you in this food
• 18:13
  space, like the controversy is always popping off always.
• 18:16
  So you just make sure that you have an educated opinion on
• 18:19
  these sorts of things. So if somebody says if the
• 18:23
  controversy now is only eat Nigerian catfish, do not eat
• 18:28
  Cameroonian catfish because Cameroonian catfish is high in
• 18:31
  Mercury. You know, if you are a fish
• 18:34
  rarer or something, if you have an educated opinion about it,
• 18:39
  then go ahead make content on that.
• 18:41
  You can make content saying that yes, ordinarily Cameroon catfish
• 18:45
  will have higher Mercury because of association with social and
• 18:49
  so, but actually Nigerian catfish, by the time you take
• 18:51
  your processes, you do this do that, the Mercury content will
• 18:54
  be the same. So actually there is no no
• 18:57
  difference. Last, last at the end of the
• 18:58
  day, you know, and then you put out your content.
• 19:00
  You know, just make sure you have an educated opinion on
• 19:02
  these sorts of things. When there's gist in your space,
• 19:06
  make sure you have a well informed and educated opinion.
• 19:10
  Don't join people saying my opinion, my opinion, my opinion,
• 19:13
  me, I think I'm speaking my truth.
• 19:15
  You know, none of that is good for business because when we're
• 19:17
  doing content marketing and all these sorts of things, we're
• 19:19
  trying to establish credibility, thought leadership, that sort of
• 19:23
  thing. And you just speaking your
• 19:25
  truth, that is not thought leadership.
• 19:27
  But if you can't say authoritatively, you know, like
• 19:30
  you do catfish and you went to what's the school?
• 19:34
  Ziphoto University of Technology guy.
• 19:39
  What is it called again? I think it's Futo.
• 19:41
  I can't remember if it's Futo or you went to Unia Greek in
• 19:44
  Makudi. Yeah, University of Agriculture
• 19:47
  and Makudi. So, like, it is your specialty.
• 19:49
  It is your thing. You can stand on your two left
• 19:53
  feet and proclaim boldly that, you know, yes, I'm in the
• 19:58
  business. This is what I do.
• 19:59
  I finish from Unia Greek first class.
• 20:02
  Something, something, something. So I can boldly tell you.
• 20:05
  That on this debate between Cameroonian catfish versus
• 20:08
  Nigerian catfish, the truth of the matter is this is, is that
• 20:11
  that that you know, blah, blah, blah, blah, blah.
• 20:14
  So that's the whole scope #1 answer questions that people
• 20:17
  have been asking you, whether it's your customers, your
• 20:20
  distributors, your stakeholders, your whatever, and #2 make sure
• 20:24
  you have well considered opinions on GIST that is going
• 20:26
  around in your space. So in my own opinion, if you
• 20:30
  follow these organic strategies, you have more than enough stuff
• 20:33
  to keep you going Because like I've said it before that right
• 20:36
  now we're over 920 episodes of the podcast.
• 20:40
  The one, the list that I used to compile of questions on
• 20:45
  Evernote, because for a while I lost my password on Evernote.
• 20:47
  I got locked out and everything. So that one is over 850.
• 20:51
  That one still remain. Then apart from Evernote, I also
• 20:56
  was using, I've been using Google Keep for a while.
• 21:00
  For those of you who use who have Android phones, I've never
• 21:03
  heard of Google Keep. It's a lovely note taking up.
• 21:06
  So you don't have to install Evernote and Trello and all
• 21:11
  these other ones, although Trello is really good for what's
• 21:15
  that Word Trello, Asana, you know, like project management
• 21:18
  and things like that. So it depends.
• 21:20
  But if you're a simple guy like me and it's purely note taking,
• 21:23
  Google Keep is, is good, is already there.
• 21:27
  Plus it's already on your phone. And then once you open your
• 21:29
  computer and you open Google, if you look at your top right, you
• 21:33
  see where your profile is, you see some buttons.
• 21:35
  Whenever you tap that button, you see a bunch of icons come
• 21:40
  up. And Google Keep is one of those
• 21:42
  icons. So bottom, what I'm trying to
• 21:43
  say is if you're using Google Keep, Google Keep is always with
• 21:46
  you. If you pick up your phone, The
• 21:48
  thing is there, if you switch to your computer, the note is
• 21:51
  there. If somebody steals your phone on
• 21:53
  your computer today and then you go to Computer Village in Ikeja
• 21:57
  and you buy new stuff, load everything up.
• 21:59
  Now once you sign in Google account, your things will just
• 22:03
  be there. Yeah, of course.
• 22:06
  Remember to do all the security protocols, sign off of the old
• 22:08
  device before somebody will use your Access Bank app on your
• 22:13
  your phone and siphon all your money.
• 22:16
  Yeah. So where are we?
• 22:20
  That was like, I've lost my train of thought anyway.
• 22:27
  OK, yes, I was just trying to show how if you're using organic
• 22:29
  strategies, it's hard to run out of ideas because questions, we
• 22:32
  have a lead day. People will always be asking you
• 22:34
  questions. So hard to run out so long as
• 22:36
  you're writing it down. You wake up one day and just
• 22:38
  like me, you'll find out that on any given day you have over 1000
• 22:41
  things to talk about. That's because you're just
• 22:43
  following organic strategy. If somebody asks you a question
• 22:45
  on today, write it down. Some people say the organic
• 22:48
  things, certain keywords and certain questions be coming over
• 22:52
  and over and over again. And yes, I confess it is true.
• 22:55
  Some questions never stop coming.
• 22:57
  But The thing is the context of the application is always
• 23:00
  different. So if you talk to 1 market woman
• 23:04
  today and she says where is this thing from?
• 23:08
  And you answer how you say that it is from Makudi and you guys
• 23:11
  get involved in an argument about which catfish is better,
• 23:14
  Makudi or bringing kebby, sorry, makudu or argungu, which one is
• 23:20
  better? You can see that the context is
• 23:24
  different than if another market woman ask you where did you buy
• 23:28
  this thing from? But that woman thinks that
• 23:30
  Cameroon catfish is better than Argungu catfish.
• 23:34
  So you can see now that the question will always come up
• 23:38
  which catfish is the best, but the specific application will
• 23:42
  always be different. So if you write the blog post
• 23:44
  today arguing that Marco D catfish is better than Algungu
• 23:48
  catfish, it might be repetitive for you to write another one
• 23:53
  next week. But The thing is, the customer
• 23:56
  is seeing things from a slightly different perspective.
• 23:59
  They won't say when is it going to stop answering this question
• 24:02
  which catfish is the best? Because the context will always
• 24:04
  be different. Today might be which one is best
• 24:08
  Lagos catfish or Ogun catfish? Next week's own might be
• 24:12
  different. Which catfish is best Makuti
• 24:15
  catfish or Nasarak? Is there are there rivers in
• 24:18
  Nasarak? OK, no rivers.
• 24:21
  I'm trying to must be some streams in Nasarah, but I think
• 24:23
  that's why it's more of a minerals rocky, you know, place.
• 24:27
  But let's just pretend that I have a fishing community in
• 24:29
  Nasarah state. So please for those of you from
• 24:32
  Nasarah, if you guys have water there, just forgive my
• 24:36
  ignorance. You know, we, we just passed
• 24:38
  through on the way to Benway. So yeah, I'm one of those
• 24:42
  Nigerian kids who hasn't really travelled much because to be
• 24:45
  honest, even that Lagos that I stayed in, it's as if I went
• 24:47
  everywhere in Lagos. So I was born in Makuti in
• 24:49
  Bengui state. I didn't really travel Bengui.
• 24:52
  I didn't really travel Abuja. I didn't really travel Lagos.
• 24:54
  Even when I live here where I schooled, to be honest, it was
• 24:57
  just campus at my house. You know, once in a while I
• 25:00
  would enter town and you know, that was just it.
• 25:04
  So I haven't travelled much. OK.
• 25:07
  I wasn't. Oh, yeah, I've rambled on for
• 25:10
  too long. So, yeah.
• 25:12
  So let me answer the next question.
• 25:14
  Why content? The reason why we use content is
• 25:17
  for improved visibility online. Everybody's online nowadays.
• 25:20
  I'm recording this thing on my phone.
• 25:21
  You're listening to this thing on your phone.
• 25:23
  And your girlfriend, you know who's next to you, she's on her
• 25:27
  phone right now, you know, playing Candy Crush.
• 25:28
  Or your boyfriend is on his phone right now scrolling news
• 25:32
  about Donald Trump and Tina Boo and everything and all.
• 25:35
  Not well on our phones. So it will help that we are
• 25:39
  visible online if we play this content game.
• 25:41
  So that's that's, that's the cuckoo.
• 25:43
  Then of course, we're also trying to get more brand
• 25:46
  awareness. We're also trying to get
• 25:47
  customer engagement because the more stuff we put out, the more
• 25:50
  that people are going to engage in it.
• 25:52
  So if her name Donnie girl is scrolling through her phone and
• 25:55
  she sees her post and you have the F1 tree to say that Marco D
• 25:58
  Catfish is better than Donnie catfish.
• 26:00
  The thing is, she has to click on the article first, read the
• 26:04
  article 1st, and then abuse you for being ignorant that you
• 26:07
  don't know anything about catfish from her side, you know?
• 26:09
  But The thing is, in kicking it engagement, in reading it,
• 26:13
  engagement in the comments when she insults you, engagement, all
• 26:18
  that engagement feeds the algorithm so more people see it.
• 26:24
  And then her friends will also see that she commented on
• 26:29
  something and also check to see what is it that is making in
• 26:31
  case she's so angry about catfish today.
• 26:35
  So customer engagement is also part of the game.
• 26:38
  Then we also do this for lead generation because there are a
• 26:42
  bunch of people who will read that thing and get upset and
• 26:44
  then some people might read that thing.
• 26:46
  I'd be like, finally somebody's speaking the truth.
• 26:48
  Maybe the person is from bingo state and the person is happy to
• 26:51
  see this kind of thing. The person might call you up and
• 26:52
  say that's good, I saw your post, blah, blah, blah.
• 26:55
  By the way, how much is your catfish or you know, whatever.
• 26:58
  So a lead is just anybody who takes any action to show that
• 27:01
  they might be interested in your product or service, anybody who
• 27:04
  carries out some action. So reading your post and then
• 27:08
  sending you Adm, there you have it.
• 27:10
  That's a lead. Then content also improves our
• 27:14
  conversion because there's some people that you've been talking
• 27:16
  to, they've been thinking, they've been thinking, they've
• 27:18
  been thinking and and you know, you keep putting out content,
• 27:22
  you're kind of top of mind and you know, one day they just see
• 27:26
  some random posts. It seems to make sense to them
• 27:28
  and you know, eventually they call you up and then you guys
• 27:31
  start doing business. So that's a conversion when
• 27:33
  people take the next step in the business relationship with you.
• 27:38
  Then of course, I also mentioned that we're doing content because
• 27:41
  we're trying to establish thought leadership.
• 27:43
  People need to know that you're the guy or you're the very big
• 27:45
  when it comes to this subject. And then it also is a sign of
• 27:48
  social proof. There are a bunch of you who are
• 27:51
  impressed and you should be because it's hard work that
• 27:54
  since good luck era up until now, I have over 920 episodes,
• 27:58
  you know, so it's a formal social proof.
• 28:00
  You know, people see you and like this guy is the very guy
• 28:02
  because he's been doing this since since TT, as in it's it's
• 28:06
  it's his thing. So he's the Don or, you know,
• 28:09
  she's the babe, you know, so that kind of thing.
• 28:12
  It's like how like in the makeup space, nobody will say that
• 28:15
  Tara, Tara drew to you. Nobody would say that she's a
• 28:19
  small girl because Tara has been doing this.
• 28:21
  She's been in this makeup game since she's been in this makeup
• 28:26
  game since, I don't know, sharp. But like I heard about her like
• 28:30
  during my own uni days. So I mean, this is, this is
• 28:33
  almost like 3 decades. So you can't, you can't not say
• 28:38
  that she's a boss when it comes to the makeup thing.
• 28:41
  Now there's some people who don't like her makeup.
• 28:42
  Like my wife doesn't like Tara's makeup and I've seen some Niger
• 28:46
  babes who don't like Tara stuff for a different reason.
• 28:49
  I'm not saying Tara is good or bad.
• 28:51
  I'm just trying to show you how social proof plays into all
• 28:55
  these sorts of things. So for people who dig that kind
• 28:59
  of makeup and those kinds of products, they'll be like, ah,
• 29:01
  anti Tara, correct? She's the very big and it helps
• 29:05
  to buy the, the product. But with all the things that
• 29:08
  I've said so far, I'm sure you guys can see that ultimately
• 29:11
  everything goes towards improving sales.
• 29:13
  That's the bottom line. If you're doing content for
• 29:16
  content sake, then I, I really don't know, which is why when I
• 29:20
  see a bunch of you dancing and twerking and pointing on social
• 29:24
  media and ultimately I can't see like, what's this person
• 29:27
  selling? Like what's the angle?
• 29:29
  I think you're just wasting your time, quite frankly.
• 29:31
  That's me. Although my wife says I should
• 29:34
  mind my business, that the people want to waste their time.
• 29:36
  It's up to them. But left to Misha, if you're
• 29:37
  producing content, if you're doing anything, then let it be
• 29:43
  aiming somewhere. It should be aiming towards the
• 29:44
  bank account. I don't see why I should just go
• 29:46
  on be Facebooking for the sake of Facebooking and it's not.
• 29:50
  Anyway, let me leave that one. So why the focus on keywords?
• 29:55
  I've given you a bunch of reasons why I get involved in
• 29:57
  the content game. So why focus on keywords?
• 30:01
  The whole thing about keywords is you want to put out stuff
• 30:03
  that is targeted and stuff that is relevant.
• 30:05
  So back to the example, the Indoni babe is not going to
• 30:07
  click on that article. The reason why she would click
• 30:11
  on that article is because she is Indoni.
• 30:13
  And so, you know, it's our, it's our local government, it's our
• 30:16
  villages, our whatever. So she, the thing resonates with
• 30:22
  her. That's why the person is going
• 30:23
  to click. So that's the whole point of
• 30:25
  focusing on keywords and doing all this research and doing the
• 30:28
  organic strategy. You want somebody to see your
• 30:30
  content and see some of themselves in it, some of their
• 30:33
  concerns in it, some of the problems that they're trying to
• 30:36
  solve or you know, they have a vision they're trying to reach
• 30:40
  and they see your content and they know that your content can
• 30:42
  help them reach there, which is a huge part of why those of you
• 30:45
  who discover me on the podcast, you know, reach out to me and
• 30:49
  stuff like that. You know, it's part of the
• 30:50
  conversations we have. It's because you know, you have
• 30:52
  a problem, you're struggling with sales, you're struggling
• 30:54
  with this, you're struggling with that.
• 30:56
  You see this thing and then BAM, you think like, OK, you think
• 30:59
  clicks. So you reach out.
• 31:01
  We start having conversations. So that's the whole point,
• 31:05
  whether you're going to do this thing researched, you sit down
• 31:07
  with keyboard, Google Keyword Planner and mods and H refs, or
• 31:12
  whether you sit down and take an organic approach like, OK, what
• 31:14
  questions are my customers asking me?
• 31:17
  If you come up with the right keywords, keywords are targeted,
• 31:19
  keywords are relevant to the keywords.
• 31:21
  As in the really, really, really as in the get to the audience,
• 31:25
  then it's going to achieve the result of increasing our sales
• 31:30
  because it's relevant. People are going to click,
• 31:33
  people are going to engage, people are going to consume.
• 31:35
  It also leads to an improved user experience and high
• 31:40
  engagement. Just like I said, so long and
• 31:42
  short, a key was important. The answer is a very big YES yes
• 31:48
  summary. Two different approaches.
• 31:50
  I've told you the research approach, so go and research it.
• 31:54
  Today's a Friday, don't let this thing delay you.
• 31:57
  I've given you all the free tools, so don't say you didn't
• 32:01
  have $10 or 15 lbs to pay for SEM rush.
• 32:05
  I don't know how much it cost by the way or eh refs so don't say
• 32:08
  you didn't have the currency to pay for it.
• 32:10
  Google keyword planner is free, Google Gemini is free, ChatGPT
• 32:16
  free, Google search console free, Bing keyword research tool
• 32:21
  free. If you don't know how to use the
• 32:23
  tool, just go to Google Gemini, go to copilot, go to ChatGPT, go
• 32:29
  to any free AI tool that is there and tell them you write it
• 32:32
  inside you. Say I am a Nigerian male between
• 32:36
  the ages of 25 and 30. I want to get into the business
• 32:39
  of selling IBO online. I want to use a content
• 32:44
  marketing strategy to promote my IBO.
• 32:48
  How do I do research? How do I do keyword research to
• 32:53
  promote my business of selling premium IBO online using
• 32:58
  WhatsApp and Instagram? And then you hit send and cha
• 33:02
  GPT Google, German Gemini or whatever is going to give you a
• 33:06
  small article and say oh congratulations for wanting to
• 33:08
  start your business. Please be aware that in certain
• 33:11
  parts of the world IBO is a band Contra whatever whatever
• 33:15
  substance. So make sure you comply with the
• 33:17
  local laws in your area. However, if you are in a
• 33:20
  jurisdiction where this thing is legal, this and this and this
• 33:24
  are the strategies that you can use to figure out what keywords
• 33:27
  you should use. It will now give you at least
• 33:28
  123-4567. You now take a paper and a
• 33:32
  pencil and start writing and execute on those strategies.
• 33:36
  If it gives you 7 and you think that four don't make sense, get
• 33:39
  rid of the four. The three that make sense
• 33:41
  exploit and at the end of it, you'll be able to come up with
• 33:44
  your keywords and you'll be able to use for your content
• 33:48
  marketing campaign. Oh, by the way, I hope you guys
• 33:50
  can now see what I said in the last podcast episode.
• 33:53
  I'll buy why all of you should be using AI.
• 33:57
  It would be nice to pay for a consultant because let me not
• 34:00
  lie, I need your money. I have bills to pay, so if you
• 34:03
  come and pay me, I'm cool. I will take your money, but The
• 34:07
  thing is not everything that you need to look for a consultant
• 34:09
  for or start asking your friends, you know who can do
• 34:11
  this, who can do that. With AI, you can research some
• 34:15
  small things and you can start doing some small, small things
• 34:18
  on your own first. Another reason why I recommend
• 34:22
  this is because to be honest, excuse me, even if you're going
• 34:25
  to engage the services of a consultant, it helps when you've
• 34:27
  done one or two things first. So back to this guy who wants to
• 34:30
  start the IBO business. You want to sell premium IBO on
• 34:34
  Instagram and on on WhatsApp, you know, you source your Igbo
• 34:39
  from Zamfire and from Olivia premium Igbo.
• 34:43
  Nice one, well processed, well dried well everything.
• 34:46
  So before you get a consultant, it will be nice you would help
• 34:51
  your consultant if you say, oh look, dude, this is what I'm
• 34:54
  trying to do. I wanted to do a content
• 34:55
  marketing strategy. I researched a bunch of keywords
• 34:59
  and I executed content based on this research and I did content
• 35:03
  for 32 weeks and it didn't seem to work.
• 35:05
  This is everything I did at that stage.
• 35:08
  If you bring a consultant in that, that's it.
• 35:09
  The consultant has a lot to work with.
• 35:11
  The person now knows that, oh, OK, this is your thought
• 35:13
  process, this is what you've done.
• 35:15
  This is what has failed. The guy will now know, OK, this
• 35:18
  is how we can make this one better, or this is what we need
• 35:20
  to abandon, or this is how we can improve this or improve
• 35:22
  that. But you call up a consultant,
• 35:24
  you have no idea. You're just thinking, you're not
• 35:27
  sure. Maybe this, maybe that, I don't
• 35:30
  know. At that stage, you're not going
• 35:32
  to be very helpful to your consultants.
• 35:33
  So please take the AI tools, do the research, try and do one or
• 35:37
  two things on your own. When you call up your
• 35:38
  consultant, your consultant will be happy to work with you.
• 35:40
  They know that you're a serious guy, you're a serious girl.
• 35:42
  And it also gives them very clear ideas about what seems to
• 35:45
  be working for your context, what doesn't, and where we need
• 35:48
  to go next. So that's it for today's podcast
• 35:51
  on my episode. Please connect with me on
• 35:53
  WhatsApp. Phone number 08064662140.
• 35:58
  Country code is +234. For those of you who are not
• 36:01
  Nigerian, then LinkedIn, Yes, LinkedIn.
• 36:05
  The name is Tavishima Ayede. That's the name to search for.
• 36:08
  You can confirm the spelling of my name from the link where
• 36:10
  you're listening to this episode.
• 36:11
  Of course, if you're on YouTube, all you have to do is just look
• 36:14
  at yeah, the bottom left of the video above the title, you'll
• 36:19
  see my name. So yeah, search for me on
• 36:21
  LinkedIn. I don't know how things work on
• 36:25
  YouTube because to be honest, it's just this year started
• 36:27
  taking YouTube seriously. I don't know if any you can send
• 36:30
  me message. OK, no, you can't send messages
• 36:32
  on YouTube. But The thing is if you comment
• 36:34
  on the video, I'll I'll see them respond.
• 36:36
  So yeah, that's it. Thanks for your time and
• 36:38
  attention. I'll catch you guys at the next
• 36:40
  episode.