Latest / Hospitality Daily Podcast
Inside Universal Music's Big Bet on Hospitality - Oscar Serrano, UMusic Hospitality
In this episode, Oscar Serrano shares how UMusic Hotels, a joint venture between Universal Music Group and UMusic Hospitality & Lifestyle, is reimagining hospitality at the intersection of music, entertainment, and culture. He explains how the concept evolved from the idea of connecting music superfans with real-world experiences to opening the first property in Madrid, complete with live performances, retail collaborations, and cultural programming.
Also see from Oscar: How Operational Insight Fuels Commercial Success in Hospitality
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